The End of Free Trade
How should business leaders prepare to do business in a new new world order? BCG’s Nikolaus Lang prepares executives to completely rethink trade in a multipolar future, in which they must navigate different geopolitical, social, and environmental considerations. Finding the least expensive place to manufacture a product to sell to customers across the globe won’t work anymore. Instead, companies will have to operate within new trade blocs. Organization structure, supply chains, customer expectat...
