#0048: (CCT) A Deep Dive into CRM and Experience Management: How Combining BD and KM Can Accelerate Firm Growth
Episode description
We are increasingly seeing the merging of these two systems as well as a growing collaboration between knowledge management and business development as firm functions.
In this session, we will explore why combining KM and Business Development capabilities have created a huge competitive advantage for firms by curating firm intelligence around “what we do” with “who we know” to capitalize on growth opportunities. We will explore themes such as: 1. Factors driving this trend 2. Strategic advantages of building Experience + CRM programs 3. Types of data captured and tools used and the influence of AI 4. Tangible use cases 5. Key tips and pitfalls for launching Experience + CRM initiatives
Moderator: @Paul Giedraitis - CEO, Orgaimi
Speakers: @Carrie Remhof - Senior Firm Intelligence Manager, Troutman Pepper @Jaclyn Walkins - KM Enablement Manager, Sidley
Recorded on 10-29-2024.