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iGaming Daily

SBC Media
A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.
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Episodes

Ep 523: Manual vs Algorithmic: Cracking Google’s SEO Code in iGaming

Monday at iGaming Daily kicks off with an episode from today's host Ivana Flynn, who is joined by SEO veterans Héctor Izurrategui, Technical SEO Manager at Evoke, and John Wright, Co-Founder of StatsDrone, for an in-depth discussion on the evolving world of Google penalties and search engine optimisation strategies within the iGaming industry. The trio dives into firsthand experiences with both manual and algorithmic penalties, unpacking what these penalties mean, how they differ, and the nuance...

May 26, 202521 minEp. 534

Ep 522: Behind The São Paulo Lottery Scandal

In Friday's episode of iGaming Daily, supported by Optimove, we dive into the controversy surrounding São Paulo's recent lottery bid and the now-infamous Aposta Vencedora consortium. After winning the bid to operate the state lottery, the group failed to meet crucial payment deadlines, throwing the entire process into disarray. SBC Noticias' Fernando Noodt is joined by SBC Noticias Brasil's Ana Maria Menezes to examine what went wrong, from administrative oversights to deeper structural flaws in...

May 23, 202522 minEp. 533

Ep 521: Inside iGaming In Eastern Europe - Part 2, with 4H Agency's Ilya Machavariani

In this concluding episode of iGaming Daily’s deep dive into Eastern European markets, host Ted Menmuir is joined once again by Ilya Machavariani, Founder and CEO of 4H Agency, to explore the fast-evolving regulatory environment across the Balkans. With sweeping changes underway, the episode equips the SBC audience with practical insights and strategic guidance for navigating this multifaceted region. Ilya emphasises the importance of understanding local specificities, highlighting how cultural,...

May 22, 202523 minEp. 532

Ep 520: Premier League of Darts - Betting Brands & Media Power, with PDC's Adam Perfect

In this episode of iGaming Daily, brought to you by Optimove, host Joe Streeter sits down with Adam Perfect, Head of Commercial at the Professional Darts Corporation (PDC), to explore the booming world of professional darts and its growing ties to the iGaming industry. They dive into the success of the Premier League of Darts, the strategic role of betting brand partnerships, and how darts has evolved into a leading entertainment sport. Adam also shares insights on the marketing challenges of ri...

May 21, 202526 minEp. 531

Ep 519: Inside iGaming In Eastern Europe - Part 1 With Ilya Machavariani of 4H Agency

On today's episode of iGaming Daily, sponsored by Optimove, our Editor-at-large and European sports betting expert, Ted Menmuir is in the host's chair, and he welcomes Ilya Machavariani, CEO of 4H Partners, for part one of a discussion on Eastern European iGaming. Ilya gives a background on the founding of 4H Agency, and his background as a lawyer. Ilya tells Ted about how the legalisation in Ukraine spawned the idea for 4H Agency, a consultancy to advise betting companies and offer a broad rang...

May 20, 202524 minEp. 530

Ep 518: Small Fish, Big Sharks: How Startups Can Swim Smarter in competitive markets

Fernando Noodt steps back into the host's chair from last week's SBC Summit Americas for today's episode of iGaming Daily, sponsored by Optimove. And today's guest is none other than Optimove's very own Motti Colman, VP of Revenue. Motti joins to discuss the challenges faced by gaming operators, particularly in scaling their operations amidst competition and rapidly evolving regulatory environments. Fer and Motti discuss the high competition, heavy regulation requiring businesses to walk a "very...

May 19, 202514 minEp. 529

Ep 517: Live from SBC Summit Americas - LatAm Regulatory Report + Jessica Welman on US Nascent Spaces

On today's episode of iGaming Daily, sponsored by Optimove, we are live from Fort Lauderdale, Florida for SBC Summit Americas! Fernando Noodt is in the host's chair, joined by La Jefa, Lucía Gando, and Ricardo Assis for a LatAm themed episode from the inaugural SBC Event combining the entire continent of the Americas. The team bring you all the updates from the conference rooms and the show floor, including: The buzz around Brazil, where the market remains on fire The betting CPI Argentina's lac...

May 16, 202522 minEp. 528

Ep 516: Lone Star Lotto Legal Storm: Controversies Are Bigger In Texas

SBC Media's Editor-at-large Ted Menmuir is in the host's chair for today's episode of iGaming Daily, sponsored by Optimove, and he's joined by his namesake Ted Orme-Claye, and SBC Americas Senior Journalist Tom Nightingale. With SBC Summit Americas in full swing, our team are still keeping you fully up to date with everything going on in the US industry, and today, we have a fascinating story from Texas to bring you up to speed on. Our panel's discussion centres on the Texas Lottery and the ongo...

May 15, 202527 minEp. 527

Ep 515: Four Continents, One Podcast: Denmark To The DCMS & Thailand To The Tropics

Ted Orme-Claye takes over the hosting role for today's iGaming Daily, sponsored by Optimove, as Ted, Joe Streeter and Viktor Kayed continue their world tour from the comfort of our Manchester studio. First up, they discuss some interesting numbers from Denmark, who after strong growth in March of 2025, now rank fifth globally in terms of regulated online gambling market share. Our panel chat about the Nordic approach to the black market, and what other markets could learn from their ability to s...

May 14, 202521 minEp. 526

Ep 514: Labour's Looming Levy Gamble: Are We Really Having A Review Of The Review?

Joe Streeter returns to the host's chair for today's episode of iGaming Daily, sponsored by Optimove, and he's joined by the SBC News team of Senior Journalist Viktor Kayed, and Editor Ted Orme-CLaye for a discussion on an ever-juicy topic, UK regulation. The guys discuss the recent letter from a UK parliamentary select committee to the Labour government, expressing concerns that the current Gambling Act review and its reforms have not adequately addressed gambling-related harms and advertising ...

May 13, 202517 minEp. 525

Ep 513: Behind The Scenes Of A Leading iGaming Conference: How SBC Summit Americas Came To Be

Ever wondered what it takes to put on an SBC Event? Today's Episode of iGaming Daily goes under the hood of the inaugural SBC Summit Americas, which kicks off this week in Fort Lauderdale, with one of the key names behind making it happen - Aidan Brain, SBC's Vice President of Conference Production. Aidan takes Joe through the whole process, from the inception of the event itself, when they started planning the agenda, the extensive preparation lasting more than one year, the process involved in...

May 12, 202520 minEp. 524

Ep 512: The LatAm Lowdown: Bettor's Rights in Brazil, Betano in Buenos Aires, Collusion in Chile and a Purge in Peru

A busy week in Latin America gives our team a chance to run you through a bunch of fascinating stories from Brazil to Chile to Peru to Argentina. This is the LatAm lowdown on iGaming Daily, sponsored by Optimove. With Fernando Noodt in the host's chair, joined by a rotating cast of experts including Ricardo Assis and Ana Maria Menezes from Brazil, and Lu Gando and Damian Martinez from Argentina, we kick thing off in Brazil to cover two major court rulings. Firstly in São Paulo, a court ruling ag...

May 09, 202522 minEp. 523

Ep 511: Regulatory Roulette: CFTC U-Turn On Kalshi & Montana Sweeps Ban

Jessica Welman is back in the host's chair for today's episode of iGaming Daily, sponsored by Optimove, for a discussion on a constantly developing topic. Joined as always by Charlie Horner, Jess is back to her favourite topic in the world, event contracts and Kalshi. There's been a significant development, and as it happens, another one after we finished recording. As Jess and Charlie explain, the CFTC filed a motion to dismiss he appeal court case concerning election event contracts offered by...

May 08, 202523 minEp. 522

Ep 510: Big Business In Little Stoke: Is Bet365 Ready To Cash Out?

On today's episode of iGaming Daily, sponsored by Optimove, our European team are discussing the biggest player in the game, Bet365. Viktor Kayed is once again in the host's chair, and he's once again between two Teds. Ted Menmuir, Editor-at-large, and Ted Orme-Claye, SBC News Editor, as they discuss the speculation around a potential sale of Bet365. Reported by the The Guardian last week, the rumours suggested the Coates family were exploring a sale of the business valued at £9 billion, and a p...

May 07, 202520 minEp. 521

Ep 509: Still Infectious - Parasite SEO Feeding On SERPs

Ivana Flynn returns to host today's episode of iGaming Daily, sponsored by Optimove, as she's joined by Timothy Malmros Genach to discuss one of the most fascinating and controversial topics in marketing - parasite SEO. The conversation focuses on the prevalence and effectiveness of parasite SEO in 2025, which, despite Google's best efforts to combat it, offers the best strategy for achieving high rankings quickly. They discuss how Google's focus may have shifted towards feeding data to its AI a...

May 06, 202521 minEp. 520

Ep 508: Tariffs - Trade Wars on Casino Floors - IMGL 2025 Spring Conference

Today we have a special episode of iGaming Daily, sponsored by Optimove, we’re bringing you in full, a fascinating conversation from the IMGL 2025 Spring Conference that took place in Vancouver, Canada just last week. Today you get to hear a hugely newsworthy discussion, cleverly titled ‘Tariffs: Trade Wars on Casino Floors’, with some really fantastic speakers Moderating the session is Marc Ellinger, Partner at Ellinger Bell Daron Dorsey from the American Association of Gaming Equipment Manufac...

May 05, 202535 minEp. 519

Ep 507: Caught Between Red Tape And The Black Market - Antony Gevisser part 2

On today's episode of iGaming Daily, sponsored by Optimove, we're bringing you part two of Ted Menmuir's fantastic interview with Antony Gevisser, Senior Vice President Legal & Regulatory Affairs - Super Group. Ted and Antony get into the black market, with today's part 2 focusing on a range of talking points including: The global nature of the black market, and the intricacy of the issue, involving multiple stakeholders The impact that intertia from a regulatory perspective has had on the g...

May 02, 202523 minEp. 518

Ep 506: When Small Print Causes Big Problems - Ladbrokes T&Cs debate and Trading Floor Chaos

A thrilling topic for you on today's iGaming Daily, sponsored by Optimove, as we get into the finer points of operator terms and conditions. Following this, a run through of the final day of the EFL season, and whether this could cause challenges in trading rooms. Charlie Horner is in the host's chair today, joined by iGaming Expert editor Joe Streeter, as they discuss a recent case involving Entain's Ladbrokes brand, who withheld payment on a huge winning bet due to an ongoing investigation by ...

May 01, 202520 minEp. 517

Dear CEO #3: The Intersection of Crypto and iGaming

A bonus episode for you, as we bring you Episode 3 of Dear CEO, a limited series by iGaming Daily, presented in partnership with iGP. Dear CEO is the podcast where you get to ask your questions to a real industry CEO, Jovana Popovic Canaki, CEO of iGP. In this episode, host Charlie Horner talks to Jovana about another red hot topic, crypto. Jovana admits initially being a skeptic, but changing her mind after crypto's persistence over the last 15 years. The conversation delves into the intersecti...

Apr 30, 202526 minEp. 516

Ep 505: Betsson Bets On Tech, While Entain Bets On Stella - With Pontus Lindwall

Today's episode of iGaming Daily, sponsored by Optimove, is a tail of two of the biggest operator's in the industry, as we cover big news from both Entain and Betsson. First up, Ted Orme-Claye is joined by his namesake, Ted Menmuir, as they discuss the permanent appointment of Stella David as CEO, transitioning from an interim role. The two Ted's discuss the regulatory headwinds coming Entain's way, despite the strong performances of some of their brands, including Ladbrokes and Coral. In the se...

Apr 30, 202520 minEp. 515

Ep 504: Will Betting Brands Get Benched By Football's New Regulator?

We're talking football on today's episode of iGaming Daily, sponsored by Optimove, as the SBC News team (joined by former Editor Ted Menmuir) discuss UK football governance, with the appointment of a new football regulator. Viktor Kayed is once again in the host's chair for this episode, as he's joined by the two Teds. Ted Orme-Claye, SBC News Editor, and Ted Menmuir, SBC Media's Editor-at-large. The three discuss the establishment of the independent football regulator in the UK and its potentia...

Apr 29, 202520 minEp. 514

Ep 503: Marketing Without Positions: Playing The Full Court with Optimove

On today's episode of iGaming Daily, sponsored by Optimove, their very own Pini Yakuel tells us why marketing is a lot like basketball. Best played with fluidity. SBC Editor-at-large Ted Menmuir is in the host's chair for this one, joined by Pini Yakuel, CEO and Founder of Optimove, to discuss the growth of the company from 2012, to their current iteration, embodying Pini's marketing philosophy. Pini tells Ted about Optimove's journey, how early adoption of data mining positioned them well to le...

Apr 28, 202527 minEp. 513

Ep 502: Swap 'Til You Drop (Or At Least Cease And Desist)

Jessica Welman is back in the host's chair for today's iGaming Daily, sponsored by Optimove, and once again she's on her favourite topic, the Federal Government. Joined by Charlie Horner, Jess is turning her attention to event contracts, and a flurry of lawsuits filed by Kalshi, who are taking the gaming regulators in Maryland, Nevada and New Jersey to court, all on sports-related event contracts and whether or not they violate state sports betting laws. Jess and Charlie break down the arguments...

Apr 25, 202523 minEp. 512

Ep 501: Bullseyes & Branding - The Commercial Value of Darts with BetMGM

On today's episode of iGaming Daily, sponsored by Optimove, we're making the most of this being Episode 501, and we're stepping up to the oche to discuss darts and brand deals with BetMGM! Joe Streeter is joined by Gethin Evans, UK Managing Director of BetMGM to discuss everything from double tops to brand drops. Joe and Gethin discuss the explosion in popularity and commercial value of darts, BetMGM's sponsorship of the Premier League Darts, what inspired the partnership, the advantages of spon...

Apr 24, 202523 minEp. 511

Ep 500: Black Markets & Darker Consequences - Antony Gevisser part 1

A landmark episode for iGaming Daily, sponsored by Optimove, and we celebrate it in true iGaming Daily fashion, with a 25 minute discussion about the black market. SBC Editor-at-large Ted Menmuir is joined by Antony Gevisser, Senior Vice President Legal & Regulatory Affairs - Super Group and a member of the IMGL, for what is a deep discussion fitting of such a landmark number for us. Ted and Antony discuss: Antony's background of over 20 years as a qualified lawyer in the gaming industry How...

Apr 23, 202525 minEp. 510

Ep 499: Yellow Cards & Red Flags - Bets and Bookings in Brazil

While we couldn't fly you to Brazil for Easter, we can drop in for some juicy Brazilian news on this post-Páscoa iGaming Daily, sponsored by Optimove. Our SBC Notícias Brasil team are here to clue us in on the latest integrity issue in Brazil, as another match-fixing controversy hovers over the country. Flamengo's Bruno Henrique has been indicted following an 18-month investigation. Authorities allege that Henrique conspired to allow friends and family to profit on on him receiving a yellow card...

Apr 22, 202526 minEp. 509

Dear CEO #2: AI's Transformative Role in iGaming

Another chance to hear the second episode of Dear CEO, a limited series by iGaming Daily, where Charlie Horner and Jovana Popovic Canaki, dive deep into the latest trends shaping the iGaming industry. The duo explore the transformative impact of Artificial Intelligence (AI) on the sector, highlighting how smaller operators can leverage data-driven decisions to stay competitive. The conversation also touches on the critical elements of player experience, including personalisation, localisation, i...

Apr 21, 202526 minEp. 508

Dear CEO #1: Pick the perfect partners

Another chance to hear the first episode of iGaming Daily’s limited series, Dear CEO. In collaboration with iGP. This monthly podcast feature, fronted by SBC’s Media Manager, Charlie Horner, and iGP’s CEO, Jovana Popovic Canaki, will tackle some of the biggest topics facing operators within the iGaming space and answers the key questions that keep the operator community worrying about on a regular basis. The first episode will see Jovana and Charlie tackle the topic of market dynamics and how to...

Apr 18, 202511 minEp. 507

Ep 498: Tornado Alley Turmoil, Or A Storm In A Teacup? - Nebraska & Kansas Updates

Although it appears the winds of change are blowing in three different states, it's not easy to tell if this is the calm before the storm, or simply a storm in a teacup. Luckily, Jessica Welman returns to hosting duties for today's episode of iGaming Daily, sponsored by Optimove, and she's joined by Charlie Horner, who will make it a breeze for you to understand what's going on in tornado alley. In Kansas news broke that sports betting in the state could be blowing towards an uncertain future af...

Apr 17, 202520 minEp. 506

Ep 497: From Entain to Embezzlement - Court Cases in Belgium and Arrest Warrants in Gibraltar

A quick two-stop tour in Europe is in order today for iGaming Daily, sponsored by Optimove, as Ted Orme-Claye assumes hosting duties and is joined by iGaming Expert Editor Joe Streeter to discuss a story he broke on iGX yesterday regarding Entain's Ladbrokes brand in Belgium. The European Commission sided in favour of Entain to put to bed a near five-year court case on whether the arrangement breached Article 107(1) of the Treaty on the Functioning of the European Union (‘TFEU’), which focuses o...

Apr 16, 202517 minEp. 505
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