Ep 643: ESPN Hard Launches Its Relationship with DraftKings
Episode description
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Managing Editor Jessica Welman as the duo discuss the dramatic end of the ESPN BET and PENN Entertainment partnership, and what this means for the operator’s future strategy in the U.S. sports betting market.
Tune in to today’s episode to find out:
- Why the high-profile ESPN BET partnership failed to hit its ambitious market share goals.
- How PENN plans to relaunch its sportsbook under theScore Bet brand.
- What this second media partnership collapse means for PENN’s digital ambitions.
- Whether theScore can resonate with U.S. bettors as it does in Canada.
- What the ESPN BET fallout reveals about FanDuel and DraftKings’ dominance in the market.
Host: Charlie Horner
Guest: Jessica Welman
Producer: Anaya McDonald
Editor: Anaya McDonald
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Relevant articles:
https://sbcamericas.com/2025/11/06/penn-ends-espn-bet-deal-after-two-years/