Ep 608: Optimove on iGaming Gamification, AI, and Player Personalisation

iGaming Daily

Sep 22, 2025•24 min•Ep. 623

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Episode description

Live from the show floor at SBC Summit 2025, iGaming Daily dives into one of the industry's hottest topics: gamification. As operators focus more on player retention, gamification is emerging as a powerful, 'zero-cost retention model' that can significantly reduce dependency on costly bonuses.

In this episode, we're joined by Optimove's VP of Revenue, Motti Colman, and Director of Gamification, Kalev Kärpuk, to explore what makes gamification so effective.

Host: Charlie Horner
Guests: Motti Colman & Kalev Kärpuk
Producer: Anaya McDonald
Editor: James Ross

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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

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