Micro Magic: What the Heck is ‘Nahtazu’?
Dec 02, 2024•7 min
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Episode description
In this special Micro Magic episode of Idiot’s Guide to Imagineering, Kaity takes us back to 2002, when Disney's Animal Kingdom was struggling to find its footing. Explore how Imagineer Joe Rohde’s vision of a park beyond your average zoo faced challenges, and dive into the iconic marketing campaign that coined the phrase "Nahtazu!" Was it really enough to change public perception of the park? Kaity explores Disney’s efforts to reshape Animal Kingdom's identity, the roadblocks along the way, and the lasting impact of this clever campaign. Don't miss this quick dive into Disney history!
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