Episode description

As a corporate training professional it's important to know your learners and understand their work, context, and needs. Yea duh, right?

Maybe, but did anyone ever teach you how to do that when your audience numbers are in the hundreds, thousands, or maybe tens of thousands? Maybe someone showed you early in your career, or maybe you've come from a marketing background or environment.  If so, you've probably heard about User Personas.

Marketers have been using personas for decades to draw a picture of an ideal buyer in order to push the right content at the right time. Instructional designers can use this same approach to create eLearning that is more appropriate for that specific audience.

Become virtual friends with the IDIODC gang on twitter. Remember you can always stay in the loop by searching through the #IDIODC tag:

Bianca: @BiancaBaumann

Brent: @BSchlenker

Chris: @Chris_V_W

IDIODC: @TeamIDIODC 

Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. 

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