#306 - Sponsor Spotlight - Panini

People may not be familiar with Panini. Tell us, what about the organization? What is Panini? Panini, we are used to say internally that is a 79 startup company, 70 years old startup company because we're doing really we're going to do our 8th anniversary next year. Actually we have been founded by the founder is from Panini family that is a famous Panini, a famous family in, in Turin, Italy.

And in over the years we have become basically one of the two leader in the check scanning, check scanner business. So basically our primary customer are financial services and banks. And thanks to our best seller Visionique that has been launched 30 years ago, we are still a very important player in this in this space. But we have current thanks to listening to our customer, we have decided basically to move into towards this space of

identity. And this is the reason why we're here today at the Identity week now launching, enhancing our business line, launching a new solution, a new patented formula to no patented meter to to recognise authenticate persona, giving back directly to them their credential, biometric credential and personal information. And this meter is called bio cred. And this basically is the reason why we are now approaching this space of the identity and verification.

This is identity at the center if it has anything to do with IAM. This is the go to podcast now your hosts Jim McDonald and Jeff Steadman. Welcome to the Identity Center Podcast. I'm Jeff, and that's Jim. Hey, Jim. Hey, Jeff, how are you? Not so bad yourself. Doing great here at Identity Week America 2024. Gotten to our guest Marta over the last couple of days. Fantastic person, really looking forward to this conversation. Yeah, we've got a sponsor spotlight episode for everyone

today. These are special episodes that we develop in collaboration with our friends. And today we've got Panini. They're going to be walking us through some of the things that they're that they're ready to announce here. So just make it crystal clear, right? This is a sponsored episode. We are here at Identity Week America and we've gotten to know Marta from Panini. If you want to visit the website itspanini.com, panini.com. And so Marta, Marta Napo,

strategic Marketing and Business Development Director. Welcome to the show. Thank you so much. Hi to both of you and I'm really excited to be here today. Well, it is definitely probably a career highlight to be identified. Yes, so I totally understand that. Let's talk a little bit about

your background because typically we'll start with how did you get into identity? And I'd like to understand a little bit about, you know, your perception of that. I must say that I'm a newcomer here into this identity space because I spent the majority of my career so far 21 years for even more than 21 years in the automotive segment.

Out of which six years I spent in financial services service for automotive business where frauds and identity verification, risk assessment, all this kind of stuff are really more and more important year over year. And then I, I, I basically spent one year in doing also some advisory for start-ups that are really playing in this space and as well in technological space and cloud based space.

And then finally one year ago and a little bit less than one year ago, I landed to Panini in that is still based in my own city touring Italy. So and here I am. Well, that's exciting. Welcome. Welcome to the dining space. It's very warm. Waters come right in. People may not be familiar with Panini. Tell us a lot about the organization. What is Panini? Panini, we are used to say internally that is a 79 startup company, 78 years old startup company.

Because we're doing really we're going to do our 8th anniversary next year. Actually we have been founded by the founder is from Panini family. That is a famous Panini, a famous family in in Turin, Italy. And in over the years we have become basically one of the two leader in the check scanning, check scanner business. So basically our primary customer are financial services and banks.

And thanks to our best seller Visionique that has been launched 30 years ago, we are still a very important player in this, in this space. But we have current thanks to listening to our customer, we have decided basically to move into towards this space of identity.

And this is the reason why we're here today at the Identity week now launching, enhancing our business line, launching a new solution, a new patented formula to protect me to, to recognise authenticate person, giving back directly to them their credential, biometric credential and personal information. And this metal is called bio cred. And this basically is the reason why we are now approaching this space of the identity and verification.

So normally I would ask how did you come up with the name Panini, but it sounds like it's a family names. Yes, it is. So that answers that question. Yes it is. Yes, it is really the the, the first years of the company. In the first years the company was based only in Italy. Then due to the Fed work, we

were serving 8 out of the 12 major banks in US. We have decided to open a branch in Beta Ohio in 1998. And so we have a big presence in US as well. So and and we are currently really global company because we are serving 14 countries in the world, but still US is our major major place. So major of course market so. So, so I, I take it that in the check verification space, you're already doing a fair amount of identity and access management.

So it's really enhancing some of the capabilities that you already had. To be honest, we are just launching the the solution, our solution suite today. So we are now currently running some POC, some proof of proof of concept with the capital of organization one in the bank

industry space. So one of our customer that the reader would like to apply our solution not only for recognizing allowing their customer to have a friction length and smooth experience in the access during the access of

a branch or at a teller station. But on the other hand, we're having another POC in the healthcare business in Italy because there are, I mean we are there are really obsessed by the time of the clearness of some operation and the way we are authenticating the recurring users because could be either for the doctor or for the patient depending on the use case we are dealing with. This could be really a good

solution to that. So we have a couple of POC in place currently and we hope that it could be it could open as several doors also not just for these two verticals, but even for other verticals. Well, sounds like a kind of a

core functionality that you're working on right now or that you're making available is the identity verification. So I'd like to know kind of because identity verification being that it's, it's hot, it's also kind of new and taken form in terms of how vendors are approaching the market. How for Panini? How do you define identity verification? For us there is there are two

different moment basically. So the first first of all we have we have found a space for us in the in presence so far in the in presence identity verification. So this is because we have noticed that during the pandemic period, a lot of investment have been fostered in the online. We were all forced to work remotely. So we are being and we are getting used to be recognized basically to access thanks to what was marked from everywhere.

So to be verified everywhere in online, let me say online experience. And while we, we have, we've seen listening to our customer, there are still some ineffective processes in identification of the customer because mostly the our customer, for example, the telestation, they are simply looking at the ID or, and the person that they have in front of us or maybe using a cheaper P solution.

So basically the debit card, they can be card and they're paying to validate the identity of the and they have in France while we have decided we have, we have focus in, we have separated the two moments of of the identification. So first of all, the moment of the enrollment in which of course that it takes a little bit, you say not much time, but a little bit more time than in the next phases.

So where thanks to our solution, the the organization could basically enroll the person verifying an identity document could be either be an identity card, passport, not by driving license, whatever. And then adding some biometry In our case the fingerprints to an encrypting everything in a QR code or NFSNFC tag that we are giving back immediately to the

customer. So as soon as the customer, the user and say customer, patient, whatever, as soon as the user and downloaded from the from the app from the other end their QR code, they're automatically, automatically basically deleted from our server. So no one is storing any personal data either by metadata or personal data inside our

inside our server. So this is for us, let me say the first phase on the authentication and this every time the person, the customer, the patient is coming back to the to the organization, they just need to show the QR code and put one of the finger they have selected in the Roman phase and they will be immediately matched and recognize and granted the access to whatever they have to go laboratories. That's hospitals, bank accounts and this kind of thing.

You mentioned something there that I thought was really interesting about not keeping the data on the server. And it kind of leads into the question that I was processing,

right. Because being a company is born in the European Union, focus on privacy seems to be heightened. And I think that almost shows that that is part of the focus. Am I? Am I on something? How? You are totally right. You are totally right because honestly we are obsessed by preventing the privacy of our customers on one the customers of our customers and as well of our employees because being an European based company GPR have been enforced since quite some

time. So we are really, really we are taking a a lot of care of not of basically preventing privacy of especially of sensitive data either they be biometric data or personal information data. And then but I think that this kind of regulation is coming is going to come into play in several other regions and fully Asia as well. And there are some countries that are adopting this kind of of regulation. And I was recently reading a research based upon the US Americans basically, yes,

people. And they will say that basically 78% are reluctant to provide their data, their personal data to an organization. But on the other end 70% thinks that it's they will need something more secure than password to access especially where there are big risk at stake. So to access their bank account or their else provider, insurance provider and so on and so forth platform. So I think that this is becoming more and more important, not just in Europe, but really

everywhere that's. What I was going to say, I think there's a heightened concern with having biometric data being on a server and it being able to be potentially breached just

like any other data. And I think not just European but also American and, you know, probably globally, people are becoming more cautious about giving their fingerprint or their face scan or anything like that in terms of being worried about what might happen to it. But the process that you're using really prevents that from becoming an issue. I. Think it's important because you can change a password and as much as I wish I could, I can't

change my face right? So if my facial recognition data were to become public domain, that's no longer a viable biometric for me. It's now it's a fingerprint. And then you know what happens at that. They just don't suck. I I'm very curious to to understand more about how that works.

But I must say, and as I was saying, as soon as you, as soon as the enrollment of the person finished and you download, you download the QR code you have received from your e-mail, everything well is, is basically deleted from our server. And the only person that is keeping the credential is the person itself. So it's like kind of first step

towards a decentralized identity, No, And I, we know that this is coming, the centralized identity server and identity and so on and so forth. So it's pretty much coming and so physically the the customer itself is keeping it with him and we just need to bring your QR code or your MC tag and your

finger. And the reason why we started from the finger, you mentioned the facial recognition that for sure is something we are going to add inside the, IT seemed in our road map not, but we have preferred to start from the finger because it's currently is more secure. Also due to we know that the AI is coming into play 9. I know that did fake for the facial recognition on. So we have decided to start from the fingerprint because we leverage, we have leveraged our knowledge in treating and

transmitting image safely. The one that we have developed to transmit to basically to scan and transmit, check, check images. And so we did the same for the fingerprint and tends to this fact. Basically our fingerprint has been recognized as by FBIFBAI as one of the most secure and reliable. So we know that fascia is going to play a big, big, big, big important role and we are going for of course to the further

development. We prefer to start just to be again to prevent as much as possible, to reassure our customer as much as possible of the keeping secure and keeping reliable our solution and their data. And the same it will be with the palm print and the contactless technology that is coming so. That's smart. I think you're starting from a position where you already have knowledge and capability in that space. So yeah, totally makes sense to to from there.

I'm, I'm curious from a, you know, I'm going to take the role of the Jaden CSO or security person, right? I see a lot of products in the space. What are some of the features or benefits that you see for your solution that sets you apart from others in the space? Apart from the one where we just. Discussed exactly. Because this is for sure the

most important one. But then as I was saying, the liability of our fingerprint, the the fact that we would like to be a Turkey solution for our our customer. So basically we would like to be an access point and transport. We would like to be fully integrating in their workflow. Now I'm thinking for example, the workforce to open a new bank account. Now we would like to be the entry point and then afterwards to be fully integrated.

We have this capability tend to the fact we are not we are not a big organization was there is a wire being said we are 79 years old standard company. We're not a big company. So we have the flexibility to to adapt and customize our solution in into the work for of our customer.

And on the other end, due to the fact that we have moved all the feature of our solution into a cloud based architecture, it's very should be very easy for the organization is going to adopt our solution even for not the bigger one, the biggest one, not not the one that that big IT department. I think that it could be very easy to monitor basically I'm not saying it's part total plug and play, but it should.

Our our aim is to be as much as possible easy to be deployed and also demand that we can take care about the maintenance that's the least cloud based infrastructure and of course releasing the customer from stand staging cost that in such kind of technologies could be a pain point for some organization. Do you find that your presence already in the check scanning area? I would assume that would lead you into, oh, here's the things we heard from customers that were looking to adopt that.

I would imagine aligning it as part of that onboarding process or whatever that looks like. It's probably, I want to say easy, but maybe simpler from that approach. Is that fair? Yes it is. Yes, it is. Of course, we, our primary customer are banks and insurances and financial services operators. So it was easier to listen to their need and to develop now and to develop something based upon our knowledge. So we start as another where I'm a CNR, I'm I don't want to hide myself.

We started as an hardware manufacturing company because we were producing check scanner for them even if some have already the capability to scan ID and to physically to be connected in the back end with an IDV provider, so identity verification provider. But we are announcing how our line up not to to be to satisfy some of their need and and when we ended, we ended up with this solution. Now then the fact that we are now cloud base is a first step towards an hardware agnostic solution.

Now so that we are clear here, we are presenting both the other part that is a tablet secure tab and the software part. But our aim in the future is to become a less serger centric and more basically to move into into the space of the identity, move towards an argument and have the solution. And this could open up a lot of other verticals in my opinion. Yeah, I know we've been focusing this conversation on finance, but identification, identity verification is exploding all

over the place. Government healthcare, like you mentioned, I can see, you know, use cases in education, right? All kinds of stuff out there. You mentioned you're watching

this sort of today, right? We're at day week America and and you guys are on the show floor. What has been the initial sort of feedback as people you know, as you get the message out there, you know, what are what are your thoughts on that? I think the feedback was quite good. There were some some people generally interested in our solution.

It was very important to be here first of all to understand which are the question what they would like to know and they and they were surely interested in the into the fact that we are not keeping or storing their data anywhere. They have tested the our our solution and it was quite smooth. It was really smooth and quicker. So there they have been able to test that's a good first impression, first impression.

And the other, the other question that we have received honestly was can I put this all this feature into my device? So and we were explaining that it's a it's absolutely in the road map. We have just launched the cloud based infrastructure. So it is where we would like to go. It will still take some months and some time, but it's it should come. And and the other point was the one I briefly mentioned before that is the capability to add additional services into it.

Probably we haven't figured out either ourselves how many services we could potentially add to this platform. We have some in mind. So I was facial recognition, contactless recognition, but I, I really think, I do think that there are other services that are potentially being embedded.

So for for example, we are now collecting signature in with our with our device that is a partner we're dealing with in Italy. We're dealing with in Italy that is a governmental supplier that is really much interesting in making the signature get advanced signature with the fingerprint. So basically to have this our fingerprint certified and recognized to as with the capability to sign officially formally some important

document. So this is something we are thinking of and we would like to develop. So in terms of even not just access management, but also contract life management and these kind of things. So I, I do think that there are many opportunities out there that starting from the identity verification and identity we can pursue. Is there anything that's been surprising from feedback you've gotten or just having announced this now into the, you know, into the market space, anything

surprising jump out of you or is like, yeah, this is pretty much kind of what we expected? What are your thoughts there? I'm not saying that it's surprising. I was. I think I was aware. I've read a lot about this, this world. There is still some reluctancy to to destroy and not to. We need to lower the barrier and in order to lower the barrier,

we need to basically start pivoting and showing successful cases and partnering with the right partner not to to rely as well on their brand awareness and their say in this space. No, because I think it's is it is what we were we were discussing before. People don't know exactly where their data are. Kept the trust factor right. Yeah, the trust factor, yes, the trust factor.

So I think is is growing rapidly definitely because we have been here last as an attendance, attendance we were, we have been here last year and this year there are much more company providing such kind of services, much, much more company working

on in this space. So it's it's growing really rapidly in the SKR they are estimating a growth of more than 16% up until 2031. So I think there are really it's a growing, there is a growing interest growing market, but there are still some barrier to to be destroyed and well. It's still a relatively new area.

I, I feel like this is an area where you know, there's new solutions like yours in the market and people are still kind of figuring it out right and how to adopt this into the things.

I think there's an untapped market too, for really any organization where you have to do any sort of validation for who is on the other end of the phone. For example, and I think of A use case that Jim, you and I come up plays against a lot is the help desk. You forgot your password and then now I've got to call somebody for support. What does the company help desk do? It's usually not a great

solution to validate identity. And the more options that we have available to be able to say, oh, here's how I prove Marta is who she who she is and not the deep fake Marta who is calling me trying to get her password. So she's like that I think would be really interesting for organizations to understand like, yeah, this is not just finance. This is not just government.

Any organization where you have a human interaction with another person that has to validate in a certain assurance level or trust level that you want to have to say, am I OK to provide this new password, this new credential, whatever it may be, this piece of data, I think there's a benefit there as well.

It's true. I, I, I just, I can think about my previous professional experience. In my previous company I was working for a multinational company with a thousands of employees, so 68,000 of employees. And so small company. There's not a company in there so and our our badges badges, there are some badges that allows you to run into some labs

or into somewhere. There are the engineering playing a role, new new vehicles, new new feature of the vehicles and there are just some people allowed to enter in such space. It is such room in such labs, workshops and so on and so forth. But really somebody has stolen my badge could enter easily in that and discover maybe the new feature of the the product that has that is going to be launched.

While if I could put my simply my finger on my eyes or my face, they won't be able to do it. So I really think that there is a space even for company as you mentioned company hospitality in hospitality. So think about. Like a room key maybe or access to, you know, the, the Marriott lounge or things like that, right?

Exactly as a really a recurring customer for some the Marriott close to our offices in Dayton and it could be really smooth process if I can quickly enter or quickly be enrolled for my staying. So I fully, fully agree that there are and schools you mentioned before University, College and this kind of space spaces where there are a lot of people going back and forth. Tell me please, where you need the physical acts out of school behind.

So when Jeff and I talk about the sponsor Spotlight episodes, we a lot of times say this is our audience's first opportunity to hear about a company, hear about your solutions and kind of determine whether or not the solution solves a problem that they have. So I think you've given a good overview of your solution, but I'd like to also ask you in this way, which is what are some of the use case that if folks who are listening or watching they're having?

Them. You can you can help them solve that problem. So maybe just can touch on 2-3 use cases that these are the people that should be contacting you. Absolutely, absolutely. There are one very interested 1 is in the financial services business. There is one bank we're dealing with that would like to apply our solution for both for customer and employees, but more for the their employees because they are experiencing some frauds in accessing their basically their system banking system.

So and if they are able to put in place this multi factors and based upon biometric recognition, authentication verification of the person, they will be allowed to lower their insurance premium for the risk, the risk of their company. So this I think is a very interesting case we are dealing with at the moment that I'm sure this is not the only financial service provider of that is dealing with another use case and we have a couple of use cases as well in the healthcare

business. So one is for the to access to dispatch therapies, right therapies to the right patient. And again this is about two ways authentication. So both for the patient to be sure that is the right patient that we are served and on the other side for the doctors and the nurse that has to access to the cabinet with the right therapy and so on and so forth. So this I think is another

important case. And the third one is as I was saying before, there are it seems that for the caregiver, for the caregiver, some especially for the home care. Now the person that and this is a case we are dealing with in for an Asian country where our solution will allow the medical provider, yes, care provider to monitor. Not only that the person that is going to dispatch the therapy at

home to a patient. Not only to, to recognize, to certify that the patient is the right one and the therapy is the right one for him or for her, but as well to monitor the time of the activities. And currently what I can tell you is that in all segments we are all my in my company as well. But in all sections that we're dealing with financial services, healthcare, car rental business, hospitality, they're all obsessed by the time of 15.

So to really keep as much as possible the the process frictionless is most less and improve the customer experience on one end, but reducing as much as possible the time of the activity of the operator or some of the users. So these I think are two or three use cases that we are dealing with. At the moment, those are great, putting ideas in my head of how I can see that working.

Now, if somebody is hearing that and saying, OK, well that is a use case for me, how do they go about learning more about the solution? So of course we are we are here to explain to whether it is interested. Of course, there is our website and you can reach out any of us out and we will be more than happy to provide. I'm going. To put your LinkedIn profile in our show notes so people can reach out to you directly, right. Plus the website, right? Yeah, definitely, for sure. So.

I will receive a. Lot of a lot of nice. Messages I will be blessed to receive it. So so yes, we are. We definitely we are prepared. We are prepared to provide answers and also as I was saying, being a not a huge company, we're also quite flexible to listen to the need of the person the organization is contacting us and try to find you another solution into that work in into that work. So so this is. Do you have some ideas on how? So, OK, I'm sold.

I want to get this thing, but sometimes I have to make a justification for the company to say I want to make this investment. What are some of the ways that you see your customers measuring the success? You mentioned one thing which you think is really important is maybe a percent they have potentially savings on insurance premiums for cybersecurity. I would imagine, you know, they all this might be harder to quantify things like a better user experience, which can be quite subjective.

But have you thought about some of the dimensions where somebody can say, oh, here are some of the ways I can measure the success of this of this capability? Yes. So of course what you mentioned is our totally some first points of attention.

So our capability to lower, so economical reason not lower, but as well what we were discussing before the time, the time that each activities now, especially if you have to log in and log out frequently from a system and the time you're spending in doing it could really provide some savings to your organization savings or better customer experience that you can then measure with the NPS score and such kind of score now that the especially the financial service are really keen on.

But so for sure customer experience time effect. So time lapse of the of the various activities lowering the insurance cost and also being a cloud based infrastructure behind of course this could be a reduction in the staging cost, infrastructure cost needs for assistant, IT providers, consultancy and so on and so forth, these kind of things. And last but not least, that is really the main, the first point for which we have basically entry into this space, the

number of roads. So I think it's reduced fraud, reduced frauds, absolutely reduced frauds thanks to a high quality reliable system solution and. Yeah, those things can be dollarized because companies are dealing with those kind of account takeovers and account onboarding fraud. And so they have real numbers and if they can achieve a reduction because they're moving away from knowledge based authentication or maybe you have

a card and a PIN. I mean, that's not really as strong as a fingerprint, which only one person has my fingerprint, it's me. So far. Really. So don't we're not going to cut your thumbs off, right I. Wasn't sure if that's where you're going, but yeah. Well, it's exciting times. I think, you know, this is for me, I love seeing new choices in the market because I think this drives innovation and it's exciting time. So congratulations on getting

out there. And you know, I would encourage people visit panini.com, you know, visit the website, get more information. This is a capability that every organization really should be considering, how we're going to leverage this because it reduces risk, it can improve the user experience, and both of those are critical to the success of any identity program, any security or risk program. So it's exciting times. We were talking before we hit

record here, and we always like to end shows on a lighter note, you know, kind of have a little bit of fun towards the end. You're the first volleyball teacher that we've had on our show, so I'm fascinated. I want to understand more about this because I'm just a casual fan. I know about you, Jim is like I see, I see the events in, you know, we just had the Olympics and so there was a lot of excitement around that during the. Olympics I've become an expert and.

By the way, Italy my. Country has won effort. With a female team has won the Olympics. So so. So you can do a little bit of gloating and that's fine. We're happy to do that. So congratulations to Italy. But tell me about, I guess being about, about teacher. What does that mean? Take me through like a day. Are there things that like surprise you still about it or I, I don't know, I'm just asking, teach me. I'm too short to be a volleyball player, so just I get that already.

So I, I think I, what was I been playing volleyball since I, I was eight years old. My best friend really is the one I met when I was nine years old playing volleyball still. So I think it has played a big part in my life. Because it tells me to be to have some discipline in to be able also to face having so to be disciplined and to be capable to be of some sacrifice to in order to succeed. And as well and as well, the fact that was used to have competition when was when I was playing.

So to put every time in front you, in front of that the the need to to do a good performance now, not just for you, but for the entire team has helped me a lot at the beginning as a player, then afterwards as a volleyball teacher, because it's a team working. So it's a team now, it's a team sport. So it's important how do you how you perform, but it's even more important how you perform inside

the team. And this is basically and being capable to teach trainer trainer 12 teenager at the same time with completely different mindset, interests and capabilities, but being capable to train them to work to play effectively towards the same goal, not to achieve towards the same goal in a really in without also in good mood. It has teach me a lot even for my following professional life. I must say that I'm not more able and not capable.

Now I'm still keeping alive my patent, being training twice per year with the most advanced technology and materials and so on and so forth. But I'm not capable, not currently to go to play volleyball and to teach volleyball because I'm traveling too much inside my for my job. That's a tough one to travel. Have a like a, you know, people can run pretty much anywhere or walk or go to a weight room or things like that. Volleyball's a little bit. Different. You can't, you can't really

travel that. And it's not like they're at least not in the US There's not as many volleyball courts as I would imagine. It's interesting because you know, Jim, you mentioned like we become an expert every four years, right when it comes through and I see a lot of people. But you know, we have sand volleyball has gotten more popular, I think, and it's a very approachable sport. And I see a lot of people.

What's a tip that you can give to people out there to say, OK, the next time you go play volleyball, try this and maybe they can see some success? Because I see a lot of people have different like modes that they'll try to like put their hands together to do like a, a bump or something like that. But what's a tip that you can help me up my game with? I must say that mobility is what is all about. So I think you need to keep not standing really fixed in your

place. Always look at the at your counterpart and the the ball, basically the ball keeping you moving to be able to be really reactive. This is I think it's so reactivity is, I think it's that is playing a very important role in the because you don't know where exactly where the ball is going. You can imagine and if you are ready, if you are ready, if you are capable to react immediately and you will be the 4th, the 1st, of course you have a an advantage. It's. You need to be flexible,

adaptable and. And this is a concept that is very much usual as well. It sounds simple. Yeah, it sounds simple, but it's not really right. Because really the goal is to float within the space and cover the blank space. Because if you're working as part of a team, you need to be able to not cover the same place because it leaves more. Space. This is where the most balls, the majority of the balls falls because because of accountability.

So this is another very, very that's another very important point because when the ball sees in between two players, you need really to to be accountable and to to stay to to say loudly to tell loudly that you are going to go and to prevent either to go off or. Neither. Yeah, I don't give you a baseball guy that's kind of like, yeah, the fly ball. I got it, I got it, I got it. And they run into each other, right? Yeah, proud of the whole time. But go to YouTube type in dogs

playing volleyball. OK, now you got my interest. No. You will be blown away. Dogs playing volleyball, Yeah. There's especially this one dog who I saw on TV this week. So one of the things I do is. When I travel. Is I'll watch the local news and they had this big story on this dog and he hits the ball off of his nose and he's really good. I mean, I think what he does is tries to hit the ball back to whoever hit it to him. So it's like if you can get the ball, bounce it to him, he can

set you up for a spike. I'm the ultimate teammate. He's the ultimate teammate. Yeah, he and he's exactly as can be. All right, so you need to send me that link so I can put it in our show. That's absolutely. Well, here's the thing. If you go into YouTube and type dog playing volleyball there is tons of videos and I will send you one so we have one but just know out there YouTube, it's available to everybody dog playing volleyball. Not sure I'm ready for the

teaching. Some dog, even mine that on which I'm not so successful so. Yeah, I can. I can. I have three dog stands. They don't fetch, they go and get the ball and now it's their ball and that's a pretty much bird in. OK, well, I don't know how we're going to top dogs playing volleyball. That's a good. It's pretty. Impossible.

Marta, thank you so much for taking time with us. Congratulations on the launch. We'll be keeping an eye out for you. And thanks for spending time here with us. At Any Week America. We'll have links in our show notes, so visit the website paninipanini.com. panini.com. We'll have a link to your LinkedIn profile so people can send messages there. And yeah, for Jim and I, we're at idcpodcast.com. Thanks everyone for watching and listening and we'll see you in

the next one. You've been listening to Identity at the Center. We hope you've enjoyed the show. Make sure to like, rate and review, and we'll be back soon. But in the meantime, hit the website at identity@thecenter.com. See you next time on Identity at the Center.