You're listening to the identity of the sender podcast. This is a show that talks about identity and access management and making sure you know who has access to what let's get started. Welcome to the identity of the center podcast. I'm Jeff. And that's Jim. Hey Jim hey, Jeff, how are you? Oh, not so bad yourself. I'm good man. It's it's been an interesting couple weeks, a lot of travel.
We made it out to San Francisco. We did yeoman's work with the idea to Center podcast at the octane conference had a fantastic time. Met. So many cool people reconnect with old friends and now it's back to normal life. Yeah, somewhat I'm literally just Just getting off of the plane and rolling into my home, studio office here, to get this recorded today. But yeah, definitely octane was very cool.
My first one, definitely recommend it for folks who are interested in acting or maybe current customer. Maybe kind of want to check them out. Definitely give a shout-out to the active team, Stephen April Kenzi Joel, I'm sure there are other people that I'm gonna I was gonna say you just went down the danger, route of like thanking people. You know, you're going to leave somebody out who's like an important key person. Try to try to give credit where it's due, but yeah, if I forgot.
Sorry, delicious you there, but yeah, it was a lot of it was a great time. Definitely looking forward to doing something like that. Again, I'm sure we were, you know, you and I working some things for the future, that, that might help with that. But, yeah, so thanks to the octane crew, thanks to our SM for definitely sponsoring us to get us out there and, you know, putting stuff in the hotel. So we can actually do that kind of stuff.
My favorite part of the conference was, literally the last, like, five minutes of our last show where the crumble, like the walls are crumbling around us. So, Like, it was like, you know, hey, the conference is over and the crews just came in to start tearing out Place apart. And we were in this little room, and the walls are shaking. And, yeah. And it's like the Matrix kind of being deconstructed around us as were as we're finishing out. Yeah. Well, I guess my number one.
Best thing about the conference was the snacks. They did a great job with the snacks. You did a fantastic job. No. But having the session with Eugenio Pace was kind of a highlight to A joking around afterwards because he was talking about, you know, his path into identity and access management. He's like I was a visual studio developer and very Uris that I was like yeah that's what I was
doing around that time. Like why did I start to businesses sold for six billion dollars too much baseball too much. Yeah too many hobbies too many hobbies. Yeah that was very cool to talk with Eugenio and shiv definitely want to highlight moments but yeah. It'll be tough for me to forget just wall shaking around us as we're trying to do recording. We didn't have that. Probably, honey. Oh, that was a very fun episode so don't go check that out.
We have a whole list. I think we did like five or six episodes on octane so people can check that out. But speaking of Founders and things like that, we have another founder with us today, we're going to talk through some of the. I am Trends to kind of keep an eye on, and this is coming from a CX, CEO and founder perspective. We've got ax, I decide. He's the founder and CEO of observe.
D, welcome to the show. Actually, thank you for having me Jeff. Thanks so much for joining us for one of the things that we like to do. When we have someone on for the first time, is to kind of learn about their identity origin story. How do they get into? I am did, is it something that that you chose, or did it choose you?
I think great questions. So you know, my association with identities phase goes, back to early 90s to be honest, when I started my career with the computer industry, right? So I used to work for Oracle Consulting and is a part of the Consulting. Innovations. You know, that we go and Implement lot of Oracle products, and is a part of that I came across what Apple's identity of the days in early 90s.
And that's when I kind of started my association with it and kind of grew as the time passed by. But it said maybe 10, 20 years ago, I started my what I demand to know what and started my own company. The first company I started was managed service provider and our organization used to work with Is industry, various companies trying to help them with their meat, that audit and compliance
perspective, right? And this is when we kind of threw my associates and Greg and space until about two years ago, I saw that the companies that we were working with really struggling actually from the identity and meeting that compliant, and only requirement in, especially from a security standpoint of having his security. And this is, when gonna we launched our platform as well, to help organizations to address these. So, it kind of grew all the time, to be honest.
And the longer I work in this space that my association with identity, gets deeper, and deeper and deeper. Yeah, and now you're with observe ID, I guess. For those who aren't familiar with observe ID, I'm looking at the tag on the website identity security, for multi-cloud and hybrid environments, give us like the 30 to 60 second kind of elevator pitch on. What you what it is that you guys do and the problems you're looking to solve.
Certainly so identity is basically a cloud new identity Center. A resource and tuttleman and access management platform right in in in a really short and brief worries about identity especially that focuses on observability and enforcement for hybrid, as well as the multiply our environment. So that's what exactly the
platform does. Ox a you as a CEO you must talk to your peers and other organizations must talk to a lot of clients and potential clients and I'd like to kind of pick your brain around a few major trends that are happening in the
IM space. The first is converged, I am which we start talking about that a few years ago when you started to see platforms that were doing, Multiple areas of I am and, you know, Jeff and I usually use the term, the triumvirate or the trifecta of IM Services, which is like SSO, IGA, and Pam. And so, you saw some players who came out with platforms. I do all three.
Then you what you've also seen is some of the major players, you know, expanding into a second or a third tier And in fact, today is just looking at, you know, page from forgerock where it's like Cloud first identity governance. So, you know, we're at the octave conference last week, they're you know, pitching a tent in the user lifecycle Management in the privileged access management. Obviously they're they're Mainstay of courses in access
management. Single sign-on Etc. But I wanted to get your thought because this seems like Like the tidal wave Trend. Like it's, it's the one kind of taking over the space and I wonder if it spells the end for Partnerships or some of the Partnerships that have existed between firms. And then I'm also interested like, you know, how does this affect the I am practitioner is a good trend. Is it does?
This is better for You know, clients and buyers of I am technology or is this something that in the long run is going to hurt the buyer? Excellent question by Jim. So I personally believe that it's a really a positive trend and we have been talking about convergence of all these various products for a long time, but never actually, I have executed on it. Right?
What? I normally see into the business, when I discussed with Potential Prospect of our customers, This spends millions of dollars trying to implement this product and they need multiple products to address that into an identity security posture Management in with the fact that the shortage of the skill. Labor said, in the fact that where, you know, kind of
security is definitely concerns. But, you know, if it takes too long to implement or needs a specialized skill set, it becomes kind of a create its own problem.
So we'll try to address some some problems, you're creating some additional issues along the process and so, I believe it's a good Trend. I think the organizations are looking for it. So to speak in our not one Devotion, to be honest, but address the problem is on hand as opposed to trying to walk down and implementing and managing these platforms and still not gaining what they're looking out of this product, right?
Not only meet your clients in order to requirement but as the organizations are moving into the cloud identity Securities is taking your Forefront as well. So the integrated And in my opinion can address security as well and your compliance and auditing at once. And so, I mean it's a good Trend in my opinion which think about my comment or question of does this spell the end for Partnerships?
I remember Wait back that sell point when they first came out with their their cloud system, it was Cloud, single sign-on. So it was kind of like competitive to OCTA. They wound up dropping that product because I think it really precluded them from partnering with vendors that are in this other vendors in the space.
So I guess I'd throw it back to you like is this going to kind of become the trend where each Company kind of like, tries to solve the entire problem themselves rather than complimenting their Suite with with Partners. I simply believe, at least, in the short run, the partnership, your eyes kind of coming, you know, it's going to stop. And as all of the major organizations trying to add on this capability into that one product.
And so that's certainly, my belief that at least in the near
short-term features. That partnership process is certainly is going to stop and I think that's good to be honest for the funding organizations, in my opinion because they are other D because single platform rather than dealing with these multiple vendors and then still try to integrate them and still there are unable to gather what they're looking for because, you know, I don't meet that requirement is still have to be lot of customizations to those products.
So I really believe that, yes, I sort of agree with what you're saying. Jim at listening near to the near future. I think that's definitely going to put be going to be put on a hole. You know, Jeff, I was thinking that for what you and I have done. Historically is advisory around I am or helping organizations kind of develop their roadmap.
For their, I am program and part of that is always evaluating the marketplace where the technology is available and which one is right for us. What should we buy? And to me, this makes it Even harder to read the landscape, right? There's just if every offender does everything that how do we decide? Which one's right for us, right? Yeah, Band-Aid is a Band-Aid, right point. I know, it doesn't really matter if you know, it's a good question. I think we've seen this trend in the past, right?
We saw some of those sort of the Legacy, I am players, like, IBM and Oracle, and others sort of build these behemoths. See a with another one, right? They have all these features and functionality to kind of make the platform and then something, you know, something comes along to disrupt it.
Something like a sale point. For example, 20 years ago, however, long it's been right and then you have things like OCTA coming in And disrupting from an authentication standpoint at some point I think cyber-ark probably was a
disruptor. I don't know why that might be kind of hard to under to grok right now, but I see this kind of as a cycle as people were going around and thinking about this and it is make it difficult when you have these large platform plays, I think we've been in this transition from on-prem to the cloud for two decades. Now, it seems like there's probably a third or fourth
decade still ahead. Because there are still a lot of companies who are Still on-prem a gym you and I see these pretty much every day as we're working with with clients that still have a pretty heavy on-prem footprint.
It takes a while for Enterprises to make a shift that momentous from an IT standpoint I'm seeing fewer of those that are 100% Cloud. A lot of them were in this hybrid scenario and it could be because they have maybe this Legacy application that just doesn't work in the cloud and it's vital to their business and their business is kind of behold into this one app that And of drives, you know, everything that they do. So I think we'll see this, you
know, kind of continue on for probably another 10 years or so. Unfortunately, and then you start getting into the multi-class. I'm okay. Well, let's talk through AWS and, you know, and Azure and Google is sort of like the three primary players. I think having the capability to be able to spread across all three of, those is probably where things will end up. There will be people who want to use, you know, AWS for its strengths as your for its strings, Etc.
So you start getting to this platform. Okay, well how are we going to do? I am across multi-cloud. It's probably going to be some sort of, you know, platform that Bridges across those and we're seeing sort of like this metal layer of translation taking place. You know, we've talked with a few different players in this space Ox a is one of the players in this space as well with observe ID to kind of help organizations really manage across those three different
environments. So I don't think it's going to get easier. I think it'll continue to get Harder and more complex but there will be solutions that will help simplify some of that from a go-forward perspective. Yeah. You've really just touched on you know a big Trend towards wanting to get. I am as a service. You also see what I see with. A lot of clients is moving toward or having already moved toward an MSP mssp delivery model. You can see those two things converging to being.
I just want to have identity management as a service. I want somebody I want some 800 number or some service now inbox that my folks can go to and request access and somebody else takes care of it all. So you know, pay by the drink whatever you want to call it. But this idea that, you know, I want to be able to bundle Services as well as bundle my I am Technologies. I could see that Up becoming a trend as well that maybe we're talking about next year.
Yeah, I don't care how the pizza is made. I just want the pizza. Yeah, one thing I would like to add in here is, you know, we have been talking to a lot of mid-market companies that I did and they especially for the green feel like large corporations who have already implemented some sort of a solution. It's really hard for them to kind of move away from it. But the reality is the identity issue is across the board. Whether it's The Enterprise customers or mid-market as well,
right? And, and a lot of mid-market companies, whether you're talking about any financial institute, CPA, firm, whatever, you talk, the other shine of be from implementing the solutions. Because of the fact that there is too many product, very expensive takes too long to implement in the return on investment is just not there for them, right? So this converged product or platform that we've been talking about is resonating.
Well, among them. If they're going to look for multiple platforms, rather have a one single integrated platform that serves that problem. So yeah, I'm glad you brought up the bill Market because I think it's the segment of the market that it sometimes gets ignored. So many vendors are chasing after the big household, name logos. And I think, you know, it's my go-to saying With Jeff, is like, who needs? I am everybody needs. I am all the Middle Market needs.
I am, and I think the default fallback is like, Hey, we're a Microsoft shop but that will only get you so far, especially if you've got, you know, different, our trp different CRM and you're integrating all these different platforms may be a Salesforce or something like that.
So if you've got a heterogeneous environment, you've got more of a need for an And I am system that you know call it converged I am but can integrate with all these different vendor based Technologies. So let me shift to the next Trend. Wanted to pick your brain Iran because I know you guys spend a lot of time focused on this problem as well which is the multi-cloud. So it's organizations that have a presence at AWS Azure more and more we're seeing Google Cloud. And have to manage.
I am for those infrastructure or platform as a service providers. They have to have the same level of control over identity and access that they have for the traditional on-premise environment. And what we're seeing more, and more in the Middle Market, is organization is leaving behind the, the traditional on-premise A senator and trying to get as much as they can, you know, all cloud and you hear about Cloud
first. But somewhere in station, especially younger organizations, are really making this shift or have already made this shift to be fully Cloud, but managing I am across multiple Cloud vendors is tough, right? Yeah, I mean you brought a great question, B. A ploughed Faust is definitely a valid strategy, right? I mean, that's what I reorganisations is. Kind of adopted nowadays but the
cloud forest. Approach is will not lead into uniform environment, especially from the identity active and the on-premises environment. As we know, primarily you got static for the most part. He wants you to point your data centers. There's very little change that's happening. Other than creating users and/or in the users. And so the traditional platforms, I am platforms are working just fine.
You would go and visit a lie. Audit your environment on a monthly or quarterly, your business and you'll approve them and you're done for the most part because it kind of secure to multiple different ways, whether it's eating into, you know, Iceland get network or sitting into your own data center, there are multiple ways to secure, but as everybody is adopting, This Cloud was strategy, that's changing because now, you are out in the open world where your resources
are much more dynamic. I would add the resource sheet model resource like constantly ongoing basis, and it's becoming a need in today's environment where you are constantly kind of monitoring as well as discovering this, entitlement along with your accounts and optimizing them. And this is where the holes Cloud infrastructure and our management sort of born. Yeah. So I feel like the challenges for the I am practitioner well, you know, the challenge, but the desire is, I can manage.
I am my own Prem Network, just fine, I've got my Ig a system. I've got my my IDP I've got my privileged access management, tools. Why can't I just use those for the cloud or how, how far can they get me? And then, what do I need to go above and beyond that? Yeah, I mean, so, I mean, you didn't get made question night, Right. So, the problem with the existing platforms and - cause they're not dynamic in the
nature itself, right? So, that more of, if you remember the old days where we would configure and then done aggregations on a nightly basis or once a week benefiting, well, that scenario doesn't apply anymore in its place wall because the infrastructure is much more agile and much more Dynamic. And then on top of it, that infrastructure is a bore Adding it all different layer on how these resources are being accessed constantly.
And the third layer is the identity, access management that multi clouds are providing the all have their own model. So there's no a new uniform model across the board. So if you have a multi Cloud, you don't know if we are following which model you're falling and this is we're adding see, I am adds a lot of value where you can bring a lot of uniformity across, right? And could you explain to us Explain the audience. Just what see I am. I always call that Keem. But could you give us an
overview of Hakeem is? Yeah. Kim. Yeah. There are multiple ways to pronounce. Some people call it C. I am Some Coal seam. Some call came of course, but I've heard Kim a lot lately, to be honest. So I think looks like everybody's kind of concentrating when Kim which seems to be the right word and avoid confusion with Siem as the
same time. So, Again Cloud Kim is nothing but you know as I indicated before, it's more of a cloud native technology focusing on more of the cloud infrastructure environment. It's includes the optimizations. Entitlement optimizations in the cloud continues resources as well as entitlement Discovery along with the visualisations in the all time which is what kind of you know, compromises. The See I am one, right? And so in terms of what it stands for is cloud infrastructure, entitlement
management. Sorry I am right? So, yeah, I definitely feel like that's a big piece of the puzzle. Jeff. Are you having any thoughts here in terms of this Cloud management challenge? Well, before I even get the cloud managed, I'm thinking with their needs to be like some sort of like dictionary or book, or something, it's in to try and keep up with. All of the different acronyms we
have in this space scheme, cam. What if your name is Kim, you know, do we have to come on things him Commander? Remember, her can command. Oh no, it's just a cartoon or something. No, no, she had a like, an IT radio show, that was popular through the 90s and early 2000s. Oh, I don't know. You're a really old. So I had a have no idea what that is, multi-cloud. You know, I think it's It's not going away.
Obviously, I think the strategy that I see with a lot of companies falling, as they would like to be on one Cloud for the sheer cost savings and simplicity of managing it. But there is always this wrinkle that comes through. And, you know, hey, we are, you know, Microsoft shops, of course, we're using Azure. And then you start talking to the business is, oh yeah, we use AWS over here or you see gcp, you know, over here for something else.
I think it is important because what happens is, if you don't know about it, you've lost it to the visibility of it, which means you're going to vary. Difficult time, try to protect it. The challenge becomes as that. All three of these vendors have different ways of managing identity in the cloud. There is no standard for this is how we're going to set up an account across the different Nao. Different Cloud providers.
So you have to have not only the knowledge but the expertise to be able to manage all three of those things and you know at least right now identity as an industry in a field is hot, it is difficult to find people who have the in-depth knowledge
across all three. So Being able to effectively track what is going on within those environments when I'd any perspective and then have a necessary, you know, skills Insight know how business process to be able to manage across those those different environments is going to be key, because people are not saying, hey, let's, let's not move to the cloud. Everyone is going to the cloud how quickly they do it is. The question it is not.
Oh, yeah, we're going to go back to on-prem because it was better. Nobody is doing that. So, this is, if your If you're already struggling with it, right? You got to get your hands around it. If you're planning on going to it, you should be planning on. How are we going to manage the identities within each of those clouds as well? I feel like Akshay was alluding to something that is not enough.
I don't think it's necessarily A multi-cloud or even a cloud problem, it just happened to these things kind of came up around the same time that public clouds became available. So it's containerization in other words, just breaking the model that you know you have to have a server to run software or even a VM to run software is like now you're just running containers and then devops so you can do all these things.
If you have your own data center that you run yourself or a private Cloud, but I think we're has a shins are saying hey you know when we move to AWS We're going to do devops or it's a, it's an application or some initiative of the organization is taking. We're going to build some new platform or application. We're going to do it if us or do it right, this time. And then so they go and they
build this great. I Tianjin and they try to not get the security people involved because they're just going to slow it down. Then the security people are like hey this thing secure, right? Like I better check. Make sure it's secure. Oh my goodness. Like I don't even know what's going on here. So I think it's kind of like an education. Is that the dev world? The infrastructure world is changing so rapidly.
And you know, what we've been doing in our own data centers for 20 years, really hasn't changed all that much we went from servers to VMS well now that we're going to Containers this like a whole new ballgame Ox I know you wanted you to chime in there. What do you got to say about this? Yeah. What I was going to say is you're absolutely right idea. Might so what have we noticed in the industries? Lot of time, the companies who go through this group lines and
other requirements. They definitely have hybrid environments, but as soon as they start talking about the cloud, they all have multi-cloud. They are definitely more than one Cloud, but when the auditing complaint comes, they are lost. They don't know how to respond to them. And so, for a long time, they're just ignoring I've seen. Simply ignore him. They try not to bring that up unless it becomes an issue.
And so I think the Security Professionals are still catching up and still realising that this Cloud identity securing. The cloud is is a real problem in education is definitely is required and especially in multi-cloud. And, you know, getting these containerize or AKs or reduce
functions that we, we know. That nowadays people that was using it along with the infrastructure is a core, all that collectively make it so complicated that security professional does not want to actively address these issues because they don't know how to. So education is definitely warranted. So the third area that I wanted to bring you back to it kind of feels like it was a trend that's kind of losing steam. I want to get your opinion on those user. Behavior analytics or user and
entity Behavior analytic. So it's like exit beam was like the company nobody could stop talking about a couple of years ago. I was really jazzed on it because the vision of being able to understand what is normal behavior versus what is anomalous? Behaviour to me, sounds like exactly what is needed to stop an attack, while it's happening. But I think a lot of Of organizations found it's like you know the Visions, great getting it, putting it into practice.
It's probably a little more difficult but I wanted to throw it to you. What are your thoughts on user Behavior analytics? Absolutely, so I personally believe that user Behavior art is very important in being proactive to address these issues, right? So there's always a debate versus reactive versus
proactive. I mean, there are a lot of platforms and tools out there that you can be Reacted to the you can collect the law, then you can analyze and then you can respond to it. But in order to stop this cyber attacks, you have to be proactive. And how do you, how do you stay Proactive or do you find anomalies right unless and unless you do some sort of the user Behavior Analysis or some predictive analysis with RTI a man or whatever that may be? There's no other way to predict
at the moment. I'm sure lot more research and development needs to be done, but I believe it adds a very important. Current components to reduce or mitigate the cybersecurity research, especially identity with it cybersecurity is. So, I believe it's here to stay. Is there more work needs to be done? I'm sure there's more work needs to be done in in order to make it more usable and really useful in the real world but it's definitely important aspect of what we do to address.
How do you see the market addressing it in the future? Is it a feature of Products, networking products, or do you feel like this is core? I am functionality becomes the best of breed you know, product approach. It's definitely a feature set and I must tell you that we offer that feature in observer, the as well. We have essentially calling access detections and based on various anomalies and user behaviors. We haven't actually taken automated action.
So it's certainly a future within our platform and I see in a lot more platforms. Offering that, another thing I must point out Jim is, every time we speak, we talk to prospect. They're all Are like really interested. How does your Max's Behavior work? Or how does the user behavior analysis work? And they're like intriguing, they want to know more about it. So we certainly see an interest in that film starred. Yeah.
I mean, it seems to me like the vision spot on its who's going to be able to execute and make it into something that just works. So, oxy, been super generous with your time, it's been Really fun conversation you and I had a chance to connect earlier in the week and, you know, kind of prep work preparing for the show and everything and we started talking about all the travel that I've been doing.
I'm not sure how much trouble you've been doing lately, but you did mention that you, you really enjoy traveling. So I, you know, it's our tradition around here to end on the lighter. Know we spent the last half hour talking about all these heavy. I am topics. So let's talk about travel for a minute. What is your favorite or best travel experience and, and what I'm looking for here is something that the listeners might say, hmm. I think I'd like to do that as
well. Yeah, great, they topic gym. So I must tell you that I'm a traveling freak, along with my family. I am been to, I would say at least 20, plus country myself and my family. Pretty much more or less. Similar. We try to go to visit at least one new country, almost every year, maybe even more than one. Once it's, in fact, in my best experience, I would say, is going to Iceland in the winter watching Northern Lights. I think that experience was
phenomenal. I learned about Northern Light since I was a kid, all right? And I was fascinated since then, I'm sure everybody is for the most part. Who knows of, not really light. And so, we had an opportunity to go to Alaska. As you know, that you can watch Northern Lights from lot of different locations around the world rental asked about far, I would say, maybe five six years ago, we're cheersing in the couldn't really see the normal
light. And so I had another opportunity to go to Iceland two years ago in the middle of the night. Clear sky clears. Pure Sky were watching him like in. We would wake up in the middle of the night drive all the way into the national park and sit there in the open in the freezing cold. Watch the Western World alight but it was so real. I mean it was just a fascinating experience watching this
colorful light. I would say that everyone you know for working at Ford or has a time to go should have that on their bucket list to be honest. So Iceland or the Northern Lights That's right. Yeah. So I think Iceland is always been one that I want to do as well. They've got the geothermal pulls their right so you can go. Yes, they do.
Swim in hot water and it's completely I guess invented from the core of the Earth. Yeah, so we would go in the middle of the night to watch the Northern Lights. Once we see the normal line to be go and jump in that this geothermal pool in the middle of the night at Tyrion 3:00 in the morning. So it was a fantastic experience. That sounds awesome. Hey Jeff, how about you? You've had? Yeah. Yeah. I've had some pretty good travel experiences.
Yeah. I've been pretty fortunate, you know, before I get to my night was just kind of pondering here. I think more people should travel and I wonder if it's eat and especially visiting other countries.
Trees. Is it easier for the Eastern Hemisphere to visit other countries because there are just so many more that are connected to each other versus, you know, on the US side, maybe the Western Hemisphere where you basically got two, oceans that basic kind of separate you other than going, you know, North or South either to Canada or down to South America stuff like that.
It's kind of got me thinking here is like, okay, well, I wish more people would travel but it's expensive to go across, you know, a big ocean, especially you know, flights these days. So just food Just no need to like bring it out as like I was
kind of kidding my mind. My actually, my best travel experience is probably I got to actually Paris, I went with my wife to Paris for our 10-year anniversary a while back and we stayed near the Louvre and had like, basically kind of like this to like, two-bedroom apartment, basically the kitchen. So we kind of lived, like, parisians for basically, two weeks, you know? Got to go down on the street, get fresh bread. I you made liberal use of Google Translate to get things done.
You got to see all the stuff that is in Paris. It was just a fantastic experience, I would go back in a heartbeat. The other one is a visit actually made it. Should I India? Well, actually ten years ago roughly, so kind of my first international travel and going to, you know, completely opposite side of the world, nineteen and a half hour. The flight getting off at the wedding in Chennai and then, you
know, walking out. And just seeing this sea of humanity of just waiting for Pete, you know, people waiting to pick up at the airport. So and we had really great hosts and able to kind of help me make sure that I didn't do anything too stupid. And keep me, Keep Me honest with
things. So I think those are my two favorite things but I would definitely, you know, a coax a here is get out there and see the world especially visit other countries you know that Think that is a big eye-opener for a lot of people kind of realize that, you know, your ranch dressing isn't the most important thing in the world. Jim, what about yourself? Well, I've got a your comment about travel and that you wish more people could do it.
Because one thing I realize, so, I travel to Western Europe and my 20s or early 30s. And one thing I realized was like, this is the first time I've gone somewhere, and Ben, The quote-unquote Foreigner, you know like I was The Outsider right and it was all the people who made me feel welcome as like this is this is the way it should be. And you don't realize that when you've never been in that position, there's not no learning like actually doing.
And when you're in that position then people go and extend. The Olive Branch to you and make you feel welcome. You just have much more want to do that yourself. So I could Pick some cool experience like that, but I'm going to actually pick a United States location myself. But it is the what I think is one of the two coolest dates. So you have Alaska, which had never been to the one. I was going to choose as Hawaii. I've been to Maui Hawaii and to me that's like that's where it's at.
And I say that the at the Ritz-Carlton so that made it even 100 times better. I mean they know customer service like nowhere else I'd be that is The best hotel I've ever been to in my entire life. Their customer service was fantastic. It's interesting that you're talking about a hotel and mention their customer service. Not like the rooms or the bad, or the food, and it sounds like a real 1% problem here is what I'm hearing Jim.
So do like, we brought a bottle of champagne down to the pool as a glass bottle of champagne and rather than somebody coming down to say, you're not allowed to have class at the pool. They brought a plastic carafe and said Would it be okay if we put your champagne in this graph? So rather than reprimand, I mean, that's a total mindset. Like, you know, you'd expect to be reprimanded. Yeah. Treat everybody. Like the the Toddlers and their champagne. You can't have Glass by the pool.
Let's put that into a plastic sippy cup for you because hey we're all happy because it wasn't like, take your darn glass and get out of our pool, right? Exactly. Are you just or you pull the power moving? You just you know, I open the bottom, you chug it right there. The entire thing in front of them, socks. A, I am totally, I, you know, I'm sold on the whole Northern White's things and there's a bucket list trip for me, for sure.
I would love to go to Iceland Sweden, sort of Denmark, Norway, that, that whole area and be able to try and take it in. So, I am very jealous of the story that you just told about the lights. I mean, as that is badass. Yeah, yeah, absolutely. All right, why don't we go ahead and wrap things up. Before we get things kind of cleared out. For this week. Any final thoughts XA, what should people be kind of taking away things? Conversation and know?
We kind of talked about a few different Trends, you know. Kind of your perspective is a CO and as a Founder converged, I am multi-cloud. You be a sort of this. I am platform, you know, kind of thing that's out there. What are, what is the, you know, the one thing that if someone listen to this, this is what you want them to take away. I think if I have to say, Jeff one thing is identities. Becoming a security problem. Now, right? I Denis should not be looked upon just as audit and
compliance requirement. I think that's a one single most important thing that coming out especially moving every organizations in the cloud and energy security should be on the Forefront of everyone's thought process, Jeff about yourself. I want to close out this week. I think on the conversion, I am front, I think it is all of us who do our homework in terms of, developing our requirements. And then really understanding
And checkbox compliance. So you're going to have a number of growing, number of products now that do all the things and it's on the consumer to make sure you do your due diligence, do your homework. I think some one of the factors is going to be a lot of organizations are going to talk about what they can do and what's on the roadmap and kind
of tried to blur the lines. Or they have an I'm product and a cloud product and yes we can do all those things or you talking about your Cloud product the one that you're talking to me about are you just talking about your portfolio? Then the third layer is okay, how do you license your product? And when we're talking about all these different features, which one's am I going to get with the licenses that I'm interested in
buying? So it's just, you know, I don't want to say buyer, beware, it's more. Make sure you do your homework, make sure you approach. Really don't just look a like a table with a bunch of check boxes. So it's much more than that. Yeah, you know, I just realized this is going to go live on November 21st. This is we're recording a Thursday before that, and it's Thanksgiving this week. So hopefully people have some time off.
They get to enjoy with their family, friends, whoever, you know, get some food and stuff like that. And if you have to work that day and very sorry, thank you for your, thank you for your service. I guess, we'll go ahead and leave it for this week. I'll have in our show notes, a link to oxidize, LinkedIn profile as well as a link to observe ID.
Observe i d.com so that you can kind of check out what he's been working on as well as you know links to Jim myself for folks who want to reach out and go from there. So you can find us on the web by Danny at the center.com. We're on Twitter at least so far. It seems like it's slowly doing away with all the Twitter stuff is liquid on, but we are there at idac podcast and we'll go ahead and leave it for this week. Thanks everyone for listening and we'll talk with you all in
the next one. Thanks for listening to the identity at the center podcast. If you like what you heard, don't forget to subscribe and visit us on the web and identity at the center.com.