Mariah Chase - Create Victory Out of Failure

Gems often lie in the rubble of large corporations. Mariah Chase became the CEO to lead the turnaround of Eloquii, a fashion brand for plus size women The Limited had shut down. Eloquii had a readymade niche - the plus size woman who lacked fashionable clothes because fashion is a mode of self expression for every single one of us. Mariah's insights on turning around a brand by written off as dead by staying focused on customer need are essential learnings.
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