The Trust to Risk Ratio (feat. Soona + a four-step risk framework)
Feb 01, 2023•19 min•Season 5Ep. 80
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Episode description
Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump.
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