The Law of The Startup Wedge (feat. circadian rhythms and trust transactions)
May 03, 2023•21 min•Season 5Ep. 93
Episode description
Today, we're going to talk about one of the fundamental laws of startups - The Wedge. It's the best way to build trust when you have a product that's got a longer feedback loop or requires a lot from your early customers. We'll show a few examples and build out a framework to help guide you when you're looking for, and implementing, a wedge.