How to Motivate Customers (and People) feat. Airstreams
Oct 13, 2021•17 min•Season 5Ep. 10
Episode description
We leverage Yu-kai Chou's Octalysis Framework to think through motivating customers. We test it out using a startup idea that's come across Brian's desk recently: a network of Airstream trailers, dropped on people's property, that digital nomads can subscribe to. How would we motivate these people to take action? What can we test? The framework leads the way as we kickstart the business.
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