How to Create Useful Content (for people who don't think they can create content) - podcast episode cover

How to Create Useful Content (for people who don't think they can create content)

Jun 05, 202422 minSeason 5Ep. 144
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Episode description

Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.

00:25 Intro
02:56 Why People Order Hot Habanero Sauce
07:45 Byldd
08:52 How to Start
14:25 Content as a System
14:40 Top of Funnel
15:38 Mid-Funnel
16:20 Brand Building 
20:00 The Act of Noticing

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How to Create Useful Content (for people who don't think they can create content) | Idea to Startup podcast - Listen or read transcript on Metacast