How To Be A Great Storyteller (ITS Classic)
Apr 21, 2021•18 min•Season 4Ep. 14
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Episode description
I recently asked a good investor friend of mine what he thought the most underrated but important skill for entrepreneurs in 2021 was. He responded quickly - storytelling. The amount of compelling copy a startup needs to write in 2021 is astounding - from ads to emails to socials to pitch decks - and the base rate has gotten extremely high. A startup can only be as successful as it's messaging, and that all starts with a founder's ability to tell the story of their customer and their product.
Today's ITS Classic episode talks through storytelling archetypes that'll help you write compelling copy and become a 10x better marketer.
- Tacklebox Cohort 27 starts June 2, Apply by May 1
- Pixar's 22 Rules of Storytelling
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