As a child, Christy Carlson Romano starred in Disney Channel’s Even Stevens and voiced the character Kim Possible on the eponymous cartoon. Then she faded from the spotlight—until recently, when she reemerged as a chaotic YouTube genius. On this episode of ICYMI, Rachelle and Madison talk to Vanity Fair’s Chris Murphy about his recent profile of Romano and unpack why her candid, low-lift YouTube videos actually have quite the keen understanding of what drives clicks. Podcast production by Daniel...
Oct 13, 2021•31 min
How many details must a writer change before real life turns into fiction? That’s a central question of “Who Is the Bad Art Friend?” the seismic New York Times Magazine article about a kidney donation, a Facebook post, and the subsequent fallout that has consumed social media this week. On today’s episode, Madison tries to summarize the story using only what she learned about it from reactions online. Then, Rachelle catches her up on the real story and all its bizarre details. Finally, they disc...
Oct 09, 2021•30 min
It can feel nice to form bonds with people we don’t know by following their lives online! It can also be invasive. On today’s episode, Rachelle and Madison look at an instance of parasocial relationships gone wrong as one long-distance college couple’s reunion turned TikTok users into amateur investigators looking for signs of infidelity. Why did TikTok give these teens the true-crime treatment? Did they invite the scrutiny for even posting in the first place? To read more about parasocial relat...
Oct 06, 2021•26 min
Scams are everywhere. From the Fyre Festival to Anna Delvy to LuLaRoe, fraudsters just seem to be getting more and more popular these days. On today’s episode, Rachelle and Madison welcome Laci Mosley, host of the podcast Scam Goddess, to talk about her love of scams and scammers, how she’s been scammed herself, and why she thinks we are all so obsessed with these audacious grifters. Podcast production by Daniel Schroeder and Derek John. Learn more about your ad choices. Visit megaphone.fm/adcho...
Oct 02, 2021•33 min
On today’s episode, it’s time for some High Speed Downloads: First, Rachelle and Madison tell you everything you need to know about a viral video of an unfortunate sea lion seeking refuge from a group of orcas. Then, they get to the bottom of a mythical version of Dear Evan Hansen featuring a digitally de-aged Ben Platt. Is it real? Finally, the hosts answer listener questions about the chair emoji on TikTok, “devious licks,” and “soaking.” (We bet you can’t guess which of those aren’t a weird s...
Sep 29, 2021•31 min
The little lad who loves berries and cream is inescapable on TikTok right now. A character from a 2007 Starburst commercial, the little lad has transcended his advertising origins and become a meme all his own. On today’s episode, Madison and Rachelle explain how and why this lad has taken over your feeds, and why there are so many remixes of his audio. They also talk about all the remixes on TikTok featuring rapper Cupcakke, how these are all part of the ubiquity of advertising, and if there’s ...
Sep 25, 2021•30 min
While authorities searched for missing 22-year-old Gabby Petito, she was everywhere to be found on TikTok, Reddit, and Instagram. Content creators, some well-intentioned and others simply chasing clout and clicks, turned the story of Gabby’s apparent death into the latest in true crime drama. On today’s show, Madison and Rachelle talk about the murkiness of the true crime internet and the ethics of using tragedy for clicks. They’re joined later in the show by Hayley Toumaian, a TikTok creator an...
Sep 22, 2021•38 min
Men’s Rights Asians are a group of men whose concern for anti-Asian racism in America has led them on a grim path of anti-Blackness and harassing Asian women. On today’s show, Rachelle and Madison are joined by Slate’s Aaron Mak, whose recent cover story, “Men’s Rights Asians Think This Is Their Moment,” dove into his two year stint embedded in this online Reddit community and what he’s learned about their structure, tactics, and the vitriolic anger constantly simmering within it. Rachelle and M...
Sep 18, 2021•30 min
LulaRich, a new documentary from Amazon, tells the story of LulaRoe, a multi-level marketing company on selling leggings to women. On today’s episode, Rachelle and Madison discuss their own encounters with MLMs, the importance of Facebook Live videos in this company's rise, and who the documentary chooses to ignore when telling this story. Podcast production by Daniel Schroeder and Derek John. Support ICYMI and listen to the show with zero ads. Sign up to become a Slate Plus member for just $1 f...
Sep 15, 2021•31 min
Somebody has been hurling raw eggs at people in Chicago. On today’s episode, Rachelle and Madison try to crack the case of these egg attacks, and speak to the man who created the Chicago Egg Hunters Facebook group that has been on the hunt for the culprit ever since. Podcast production by Daniel Schroeder and Derek John. Support ICYMI and listen to the show with zero ads. Sign up to become a Slate Plus member for just $1 for your first month. Learn more about your ad choices. Visit megaphone.fm/...
Sep 11, 2021•30 min
On today’s episode, Rachelle and Madison open up the mailbag to answer a few questions from our listeners. In addition to other things, they explain what acting POV TikToks are, the possibility of going to Chernobyl, and what, if any, meaning the different emoji heart colors have. If you’ve got questions you want us to answer, send an email to [email protected]. Podcast production by Daniel Schroeder and Derek John. Support ICYMI and listen to the show with zero ads. Sign up to become a Slate Plus...
Sep 08, 2021•34 min
Earlier this week, musician Jazmine Sullivan took to Instagram and requested her followers to send in secrets, which she then shared anonymously on her page. On today’s episode, Rachelle and Madison talk about how what Jazmine did isn’t new, secrets sharing as a useful online engagement strategy, and why we’ve all be sharing our secrets online for so long. Podcast production by Daniel Schroeder and Derek John. Support ICYMI and listen to the show with zero ads. Sign up to become a Slate Plus mem...
Sep 04, 2021•35 min
The milk crate challenge, an online viral challenge where people attempt to walk up and down a pile of milk crates stacked to resemble steps, has become so popular that it even shut down a highway and two parks in Atlanta. On today’s episode, Rachelle and Madison recount how this challenge rose to viral fame, talk to Keith Dorsey who coordinated the Atlanta event, and even try to find some milk crates of their own. Podcast production by Daniel Schroeder and Derek John. Support ICYMI and listen t...
Sep 01, 2021•31 min
Last week, the company behind OnlyFans, a platform where sex workers can generate income by providing adult content to paid subscribers, announced that it would ban sexually explicit uploads starting October 1. Less than a week later, the company reversed its decision after public backlash. On today’s episode, Rachelle and Madison talk about the rise of OnlyFans, and its importance to independent sex workers. Then they interview Slate sex columnist and OnlyFans performer Jessica Stoya about her ...
Aug 28, 2021•38 min
In 2012, the non-profit organization Invisible Children released Kony 2012 , a short film about the human rights violations in Uganda perpetrated by Joseph Kony, which rapidly took over the internet and made Joseph Kony a household name. On today’s episode, Rachelle and Madison look back at the origins of the organization, how its creator handled the extreme popularity of their viral moment, and what lessons we learned from its utter failure. Podcast production by Daniel Schroeder and Derek John...
Aug 25, 2021•35 min
There is always a bunch of hand-wringing surrounding cancel culture, but after your bank account hits a certain threshold, there’s not much more to worry about. On today’s episode, Madison is joined by BuzzFeed’s Scaachi Koul to discuss why Chet Hanks just won’t go away, and what happens when a journalist finds themselves as a character in a YouTuber’s drama. We knew Trisha Paytas would be back on our radar. Make sure to check out Scaachi Koul’s profile of Trisha Paytas, “Don’t Piss Off Trisha P...
Aug 21, 2021•33 min
On today’s episode, Rachelle and Madison try to figure out if it’s legal to buy and sell human remains. They’re joined by Tanya Marsh, a professor at Wake Forest who specializes in funeral and cemetery law, to find out what the legal system says about the human bone market, the ethical questions surrounding such a market, and why we still have rights even after we die. If you’d like to know more about the history of the human bone trade, check out this video, “Can You Legally Buy a Real Human Sk...
Aug 18, 2021•35 min
For many TikTok users, it’s been impossible to escape #BamaRush, the week of sorority recruitment at the University of Alabama. On today’s episode, Madison and Rachelle explain, how rush week actually works, why it’s flooded our feeds, and what its popularity says about whiteness, wealth, and class on the app. Podcast production by Daniel Schroeder and Derek John. Support ICYMI and listen to the show with zero ads. Sign up to become a Slate Plus member for just $1 for your first month. Learn mor...
Aug 14, 2021•33 min
Tumblr is once again trying a new way to monetize its content, but will its users allow it? On today’s episode, Rachelle is joined by fellow former Tumblr teen Allegra Frank to discuss their own origins on the platform, Tumblr’s numerous attempts to make money, and why the users who called a strike over its new Post+ feature might not have the best understanding of the legal system. (We reached out to some copyright professors to find out.) Podcast production by Daniel Schroeder and Derek John. ...
Aug 11, 2021•33 min
On today’s episode, Rachelle and Madison crack open some romance novels and talk about BookTok, the realm of TikTok where readers can find hyper-personal recommendations and niche memes about the horny books everybody is reading. They discuss how TikTok has caused some books to reappear on the New York Times bestseller list, Rachelle’s love of The Song of Achilles by Madeline Miller, and why the top priority when it comes to reading is fun. Podcast production by Daniel Schroeder and Derek John. ...
Aug 07, 2021•32 min
On today’s episode, Madison and Rachelle try to answer a listener question about whether over-the-top DIY videos are secretly kink content. They end up get pulled into the world of online reaction videos and discuss why these DIY videos are so tempting to react to, how TikTok has made engaging with this content even easier, and if reaction videos are maybe just the internet’s own kink. Things discussed on the show: - The toilet bowl punch video - @sadsadmatt reacting to a TikTok where a girl pou...
Aug 04, 2021•30 min
On today’s episode, Rachelle and Madison call up an ex-Mormon listener, who provides some further insight into our previous investigation of the BYU Virginity Club and explains why she thinks it’s clear that the person behind the account is unaware of Mormon culture. Then, it’s another round of High Speed Downloads. Rachelle speeds through the controversy surrounding rapper DaBaby, and Madison tells us about Adam Driver becoming a horse. Podcast production by Daniel Schroeder and Derek John. Sup...
Jul 31, 2021•26 min
75 Hard, a new trend sweeping TikTok, is just another fad diet pretending to be a mental toughness challenge. On today’s episode, Madison and Rachelle revisit the world of diet culture to unpack exactly what makes 75 Hard so insidious, and why it’s so hard to curate a healthy approach to wellness culture on your TikTok feed. They also down a gallon of water during the episode, something we do not recommend you trying at home. And don’t forget to check out Decoder Ring’s history of hydration. Pod...
Jul 28, 2021•30 min
How did a clip from In the Heights lead to a new TikTok face filter that has helped some of the app’s users express their gender identity? On today’s episode, Madison and Rachelle trace the timeline of this trend, and how it ended up causing a number of trans and nonbinary users to experience gender euphoria. Even though this is a wholesome trend, In the Heights isn’t free from criticism. As we mentioned on the show, you can read more about that in the New York Times and Slate. And we discussed ...
Jul 24, 2021•29 min
Instagram has seen a recent influx of college “virginity club” accounts featuring sharp, funny memes about remaining chaste. On today’s episode, Madison and Rachelle put these accounts under the microscope. Is anything about these accounts real, or are they just a grift for merchandise and music promotion? After some internet sleuthing, they track down the creator of the most popular account, “Brigham Young Virginity Club,” and put him on the spot. Podcast production by Daniel Schroeder and Dere...
Jul 21, 2021•36 min
On today’s episode, Rachelle and Madison turn the show into a sports podcast. First, they discuss the recent news in college sports that allows athletes like Sedona Prince to finally make money off their personal brands, a major shift after years of schools profiting off of students without compensation. Then, they talk about how even though the Olympics haven’t begun, they’re getting an early start on TikTok. Olympic athletes to follow: Women's rugby player Ilona Maher Men's volleyball player E...
Jul 17, 2021•29 min
On today’s episode, Madison and Rachelle talk about two of the internet’s favorite subjects: cats and Wendy Williams. First, they talk about the story that made “Slate” itself trend on Twitter: the debate surrounding a Slate essay published last week in which writer Alexis Nowicki revealed that the 2017 New Yorker story “Cat Person,” which became the first work of short fiction ever to go viral, was based on her life. Then, Madison shares a listener letter that validates all of her suspicions ab...
Jul 14, 2021•28 min
GETTR, a new social media network from former Trump aide Jason Miller, launched on July 1 and quickly became an unmanageable mess. On today’s episode, Rachelle and Madison discuss this low-budget Twitter clone, how it got overrun with hentai, and why its privacy issues may indicate that the network is already dead. If you’d like to read more on GETTR, Slatester Aaron Mak wrote about what happened when he tried to make a profile on the platform as Donald Trump. Podcast production by Daniel Schroe...
Jul 10, 2021•28 min
Zola, a new movie based on the infamous Twitter thread by Aziah “Zola” Wells King, follows a part-time stripper who goes on a weekend trip to Florida with a new friend to make money, and how things quickly escalated until their friendship fell apart. On today’s episode, Rachelle and Madison talk to Tony-nominated playwright and screenwriter Jeremy O. Harris about how he and director Janicza Bravo translated the 148-tweet saga into a feature-length film, the scene that almost made members of the ...
Jul 07, 2021•31 min
Black dance creators on TikTok are sick of white influencers stealing their work without credit. Now, they have collectively refused to choreograph dance challenges for the app’s latest trendy hit, Megan Thee Stallion’s new song, “Thot Shit.” On today’s episode, Rachelle and Madison discuss the origins of this strike, the ineptitude of white dancers trying to create their own dances for the song, and how empty TikTok is without these Black creators. Podcast production by Daniel Schroeder and Der...
Jul 03, 2021•30 min
