Sierra Scott

"Every time I get on stage I get better at something."

--Sierra Scott, founder It’s All Good

The move to Independent Journalism has exploded since 2020.  The environment is fertile with opportunity for a Journalist to be an Entrepreneur. Seizing the chance to tell the story the way they see fit— absent a News Director or Corporate influence.  

Sierra Scott has been an Entrepreneurial Journalist for well over 20 years.  She had the courage to leave what is now referred to as the “Legacy Media”.  In an effort to escape the tarnished and captured news media’s obsession with negative stories, Sierra had the point of view to tell the good news.  And the bosses would not capitulate to her positive storytelling so she said “good bye” and in many ways became a pioneer of the independent journalist.  

Sierra is the example of how life gets better for all when you take positive actions.