Stepping into the metaverse with Gucci's Robert Triefus

Despite its 100-year legacy, Gucci has managed to stay iconic while constantly evolving. At the helm is Robert Triefus, who has been instrumental in the brand’s exploration of the digital landscape. As the newly appointed CEO of Gucci Vault and Metaverse Ventures, Robert discusses Gucci’s brand strategy for empowering self-expression, the yin and yang of business and creativity, and more.