I See's Daily Game. It's a production of iHeartRadio. What's Up in Size Tea? You're listening to The Daily Game, the compilation of motivational quotes I've collected over the years that I found inspiring and helped me through the game of life. Today's quote comes from my dad. When I was a kid, my first hustle was to make kool aid and sell it. But one day was cold out, so no one wanted kool aid. And this is what
my dad said to me. Now, this is an interesting story, because, yeah, I used to take, you know, twenty cents worth of kool aid, put sugar in it, sell them outside ten cents twenty cents. I would make a dollar fifty or something off of a picture. And that was my little hustle, you know, little kid hustle. But one day it did actually get cold and no one bottom and my dad told me, if they ain't buying kool aid, some cookies.
Now that might seem as simple to you, but that was probably one of the most genius things I've ever heard, and I've applied that through my life. You know, the market will tell you what the people want, and you have to adjust what you're doing to the market. You can't get stuck in what you're doing when the tides change, when the things change. Hey, if you're a drug dealer and you're selling cocaine, keep it one hundred and everybody starts doing ecstasy, you better get some ecstasy if you
want to stay on top of that curve. If they start smoking weed, you better get some weed. You have to follow what the trends are. The music industry has been known for that, for better or for worse. You know, if all of a sudden people want to hear this type of music, they're going to make that type of music. It may not be music for everybody, but they're following those trends. I had to learn that in my career, like, hey, you know this ain't popping right now, move over to this.
You don't let it kill your hustle. You don't let things stop you. The best example I can say is like, if you're in New York, if you go out, the African brothers are out there on the corner, they selling purses, they selling watches, They're hustling. Let one drop of rain come out of the sky and then motherfuckers got umbrellas that quick. The whole bag game is gone, and they selling umbrellas. You understand, because they know we gonna hustle
rain sleet of snow. We gotta figure it out. So as the market changes, you change your product or you change what you're doing. You don't sell swimsuits in the winter, you sell them in the summer. In the winter, you gotta sell winter coats. Same person, different hustle based on what people want. So my dad taught me, you say, yo, man, it got cold. Man. You know that doesn't mean you shut shop down. Get some cookies. You get your cookies, get your price point, and you keep your store wide open.
It's genius and it applies to pretty much everything in life. You know what I'm saying. You just have to find out what the market wants at that moment and give it to them. You got to learn to give the people what they want. And if what you're giving them isn't what they want, don't get bad. Just get better, follow that lead and hit that market. You know, got to give the people what they want. Say, for instance, you're in a niche market like me, I'm doing gangster ap.
Everybody might not be into that, so I can't expect it to sell like pop. Don't get mad because it's not moving. If you pick something that's very small and very you know, to a small audience and you're gonna sell less, you might be cool with that. You might say, hey, I don't need to have the biggest spot, I don't need to do the most. I'm cool with what I do. Just maximize what you feel your market should be. But don't get mad at the pop star because they sell
ten twenty million records. That's what they're doing. Pop means popular. They're gonna sing what's popular. So you know, Quincy Jones told me pop music is easy to do. Just say what everybody wants to hear. Some of us choose to go another route and say stuff that only certain people want to hear. Therefore the market share will be smaller. This has been another ice cold fact from me iced Tea.
Listening again tomorrow when I drop some wisdom on your ass till then, stay safe, stay smart, and stay knowing that if you can't sell kool aid, you best learn how to bake some cookies. Icey's Daily Game. It is a production of iHeart Radio, Final Level Entertainment and Oddity an asylum Entertainment company. The show's executive producer is Noel Brown. Revising producer is Jordan run Talk. If you like what
you heard, please subscribe and leave us a review. For more podcasts on iHeartRadio, visit the iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows. Not every quote in this podcast was created by me. Each quote has been researched to find its origin and give proper credit to its creator.