Getting Out of the Friend Zone with Adam Roach

On this episode, Adam walks you through how to get out of a rut with a recruit where you have gotten stuck in the friend zone: they'll meet you for lunch and they'll talk to you about everything in their life except their business.  He shares ways to approach the setup of the meeting so that it is clear the goal is to talk about business, how he learned to use a pattern interrupt to change the course of the conversation, and how important it is to listen and help them self discover instead of going straight into solution mode for them.