The Interview: Zoe Chance

"Influence doesn’t work the way you think, because you don’t think the way you think."

So says Zoe Chance in her latest book, Influence Is Your Superpower. As a Professor at the Yale School of Management, Chance is an expert in behavioral economics, and her framework for behavior change is the foundation for Google’s global food policy.

In conversation with IMD Professor of Strategy and Political Economy David Bach, Chance discusses her book and how executives can cultivate charisma, negotiate comfortably and spot manipulators before it’s too late. As well as the importance of alligators.
 
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Guest: Zoe Chance
Host: David Bach
Produced by: JohnJo Devlin
Editing: Max Bower