Callum Miller from ethy: Avoiding Greenwashing - How To Truthfully Talk About Being Environmentally Friendly Business

Callum Miller, co-founder of Ethy, a sustainable certification business in the UK, discusses what he sees companies doing wrong when promoting their sustainability efforts and how greenwashing can be avoided. He also shares his journey as an entrepreneur and why we must work together to tackle climate change.

About ethy: ethy makes it easy and affordable for brands to communicate verified sustainability achievements against transparent SDG-centred standards, demonstrating contribution to the UN SDGs, and empowering people to make sustainable choices. 👉Join BeOne Community for more exclusive content