Tokens, Badges, and Buybacks - Inside DripTrade’s Growth Engine

Hypio sits down with DripTrade’s founders to unpack how their Hyperliquid-native NFT marketplace rocketed to near-total market share, the rationale behind its dual approach with the $JPEG token and Hypers NFT, and their platform feature set that now includes multi-account linking, mobile support, badges, and daily loyalty games. The discussion then broadens to zero-to-one product opportunities on HyperEVM, the merits and pitfalls of NFT fractionalization, and how community-first mechanics drive sustainable value accrual.