How to Take the Power Back For Children's Health from the Big Marketers w/Darren Litt (CEO & Co-Founder of Hiya)

Wanna know how the marketing world affects health for both adults and children? In this episode, Matt @mattgottesman sits down with Darren Litt (CEO & Co-Founder of Hiya) and they go all in on the current state of “health” products on the market, especially for children, he issue marketing plays with “unhealthy” products posing as healthy, how Hiya is combatting the health and wellness / food market to redefine the vitamin industry, why ingredients matter and how they became so bad, Darren’s first venture into a product based business and the obstacles and opportunities along the way and much more…

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