Tom Breeze — A Step-By-Step Guide To Profitable YouTube Ads
Episode description
Looking to make a video for his psychology practice’s website, Tom Breeze borrowed his parent’s camcorder. Over a hundred takes later he nailed it.
Tom started out helping his clients manage their nerves while public speaking, then they were also asking him to produce their videos. He decided to form his own ad agency to promote clients with his videos. That quickly turned into his full-time career.
Six years ago SEO changed and Tom started to see all his client’s revenue drop, so he went back to what he knew. He turned his videos into video ads on YouTube and salvaged his business. Now he’s CEO of Viewability, the highest spending for performance ad agency on YouTube.
Join the guys as Tom gives them a crash course in how to make the perfect video ad for your audience, getting YouTube’s AI to work for you, and which ad strategy is best for your video. Round out this week’s episode by listening to more YouTube strategy with John Belcher and the power of video ads with Dennis Yu.
You have to build a whole campaign around one video, not build a campaign and see what video fits.”- Tom Breeze
Some Topics We Discussed Include:- YouTube is the lowest hanging fruit of any ad platform
- Why CPA is the best relationship to scale with your clients
- How to run your ads to make YouTube’s AI work for you
- Feed the Pixel!
- When it’s time to turn off all targeting for an ad campaign
- Keeping it simple by keeping it relevant
- The pitfalls when marrying an ad agency with a video company
- Discovery or Instream? There’s a right one for your video
- Making sure your audience know it’s an ad, plus a great experience
- Every business needs to distill their offer into a 3 step formula
- Why the first 5 seconds of a video are most critical
- ADUCATE: The 7 step process to make a perfect video
- Your ads need proof of concept before high production
Contact Tom Breeze:
- Check out Tom’s agency: Viewability
- Watch his YouTube Channel
- Or connect on Twitter
References and Links Mentioned:
- Viewability by Tom Breeze
- Confessions of an Advertising Man by David Ogilvy
- Scientific Advertising by Claude Hopkins
- Made to Stick by Chip Heath and Dan Heath
- The Pumpkin Plan by Mike Michalowicz
- Clockwork by Mike Michalowicz
- John Belcher - YouTube Ad Strategies From Someone Who Worked At Google
- Dennis Yu - How To Build A Recognizable Brand Using $1 Ads
- Ready to map out your own ad strategy and see if YouTube is right for you? Check into the Advisory for direction.