Brian Luebben: How to Master Rapid Execution in Your Business

Your best business ideas are absolutely worthless unless you execute quickly. So the gap B. Th that, that you have, you know, with that brilliant idea that you thought of, you know, on a walk on a drive late at night or whatever, that idea that feels so good, but the gap between that idea and the time that you take action is the single biggest predictor of entrepreneurial success. And most people don't take that quick action. They just kind of let it marinate and then it just dissipates.

Momentum's gone and poof doesn't happen. Have you had that happen before? I know I have many times. It doesn't feel good.

So today I brought in serial entrepreneur, Brian Luebben, how he has figured out how he's built multiple seven figure businesses by. Mastering this rapid implementation strategy.

He's going to share how he does that, how he went from this corporate life of dreaming, about entrepreneurship, to transitioning, to running multiple seven figure businesses and real estate and all these other aspects. And he breaks everything down here and how he's having fun in the process too.

So enjoy this one with Brian and me before you get in there, hit pause, go open up your browser in your phone or in your computer, wherever you're at type in hustle and flow chart. heart.com/clone C L O N E. This is where you can use a totally free AI version of this podcast. And me, it basically has 600 plus episodes built into its knowledge base, and you could chat with it. You could talk with it on the phone, do text, even video@hustleandflowchart.com slash clone.

Ask questions about this episode or any other episodes that we've done. And, uh, talk about your business. It gets to know you it's really cool. So check it out. Hustle and flowchart.com/clone. Now enjoy the episode. Hey, do you ever find yourself at a party or a gathering?

And you're asked, you know, tell me about your business, what you do, or as a marketer, and you don't really want to go through the whole laundry list of like generating leads, following up with leads, creating content, putting content everywhere on all platforms, gathering data, analyzing it, managing a team ad, spend, whatever it might be. You realize you're probably spread way too thin and there's gotta be a better way. A. A better way to describe what you do to.

Uh, HubSpot has a better way, and they have a whole bunch of AI tools. They just released in a platform called Breeze. It has features like content remixing. That's like repurposing one piece of content into a whole bunch. Uh, pinpointing prospects. So you can identify and follow up along with a whole bunch of analytics and KPI tracking. So visit hubspot.com/marketers to learn more. You can try it out yourself. It's really cool. hubspot.com/marketers. Brian.

Uh, it's so cool to have you here on the show, dude. And, uh, took a little while, you know, like, um, made it all happen. And dude, you're a busy guy on the podcast. Anyway, you're doing dailies, which is like something that I've wanted to do. Never did. I did like two times a week, episode drops. And those were. Pretty brutal, but I mean, I love it. Been doing it for a long time, but how long have you been having, you know, so Action Academy, that's your brand. Bad ass brand.

That's the podcast I'm talking about. How long have you been doing that? The pod. Just crossed three years. Um, so it's been, it's been a wild ride, man. Yeah. Three years. Yeah. I'm a freaking maniac. So if you guys enjoy listening to me and Joe today, I talking to him like daily baby. Um, yeah, man, it's literally, I wish I had some time. Deep intricate way and reason for why we do Monday through Friday.

But what happened was I did two interviews a week with millionaires. So my show started because I was working a corporate job, which we'll get into. And I was buying a little bit of real estate myself. And I was just like, how the hell are these people like pulling off six figures in cashflow? Like, dude, I can't figure this out. Like what I'm doing myself, it's just not cutting it. What's this whole entrepreneur thing.

So I was just like, why don't I just start a podcast where I say, I interview millionaires and maybe millionaires will want to talk to me plot twist. It worked Uh, and i've interviewed over 500 multi millionaires.

I became a multi millionaire myself I've run multi million dollar companies now and that's over a span of the last three years And so action academy was born from that did two interviews a week Then I did one solo show a week because a mentor of mine said hey man It's really important for you to document your journey On the show while also showcasing guests.

I said, okay, that makes sense So now I had monday tuesday and thursday and I saw this dip in downloads on wednesdays and fridays and I was like, well, dude I can make a 10 or 15 minute show on wednesday on wednesdays and fridays just to fill those gaps and You know Then I just never stopped because the way that I thought about it was like, that's 30 minutes extra. And at the minimum, you know, people don't listen to every single episode every single week.

Some people do, but at the most people listen, you know, at least three of them. And now they have their choice at the end of each week and every day I'm at the top of the podcast player. So There you go. You're top of mind. That's what I was going to say is like the fact that your daily just keeps showing up and they're just like, okay, it's just a matter of time. Something's going to snag them. If you want, you want to hear a crazy, you want to hear a crazy buzz line. Yeah, this, this is cool.

This is some good copy here. I made a million dollars cash from my podcast before we hit a million downloads. downloads don't matter, man. I've said it so many times. Yeah, hit a million dollars cash in the bank account from my podcast from the businesses that we built off the back of my podcast before we hit a million dollars. We just hit a million downloads over the summer. So we're at like 1. 3 million now downloads. natural question. How like, give me the framework, man.

Like, like break it down. Yeah. So I mean, I'm an entrepreneur at heart. I'm a good investor. I'm a, I'm a really good entrepreneur. Like that's kind of how I view myself. And that's why like scale works. So on our show we teach people how to buy commercial real estate and small businesses. So we're like how to buy a businesses, scale businesses, exit businesses and commercial real estate.

And so, you know, when we started the show, it took a while for it to find its identity, right? And so in the very beginning, you know, as I was kind of going through my journey, we can get into that in a little bit. But long story short, corporate job, quarter million bucks a year, was working B2B sales. Was able to replace that in March of 2022, left that, went to travel full time around the world, which is the obvious next thing that everybody would do. Uh, and I, it was a blast, dude.

I traveled for eight months. Now, three years later, I still travel probably four to six months out of my year. Uh, I go around all around the world. It's super fun. And I run my show while I do it. And as I was doing that from the very beginning, it was all about the riches are in the niches and that applies to business that applies to investing that applies to life so much. And I was just, I knew who I was speaking to, which was me before.

And so I have a lot of accredited investors, a lot of people that listen to the show that are just, You know, they've got firepower and that's just who I spoke to, you know, and same audience that listens to this show And so what happened from that was, you know my first offer that I made on the show was I started talking about coaches and masterminds that I was Hiring for 10 000 bucks and talk about how it impacted my life and then lo and behold people started signing up

for them I was like, oh well They're like we can give you a percentage. It's called an affiliate I was like, that's sick. That turned into $15,000 a month when I was making not even 15,000 downloads on the podcast a month, and I was like, cool. Fast forward. I did that while I was traveling with my real estate over the next year. That was in 2022. At the end of 2022, I shut it all down and what I did was I put a free offer on my show and I said.

You know what I need to I want to build my own business But i'm not going to flail around and try to figure this thing out myself I'm going to talk to you guys. What business do you guys want me to build? And so I did a hundred free coaching calls for 15 minutes in july and august of 2022 100 of them directly from my show And I would ask them all the same thing. Where are you at? Where are you trying to get to? What are the roadblocks in between? How can I help? No offer.

I just took notes on what they were all trying to do. All corporate people trying to replace 10, 000 a month in cashflow. I was like, so they could travel. So, all right, cool. Let me build something for that. And my first offers and everything where, okay, I'm going to go make a course, which turned into a community.

And then that community launched in january of 2023 officially we do two million dollars annually in recurring revenue for that community And now I buy businesses with those profits and my different community members. So we just bought a kitchen hood cleaning company Uh, which is non sexy, but i'll pause there.

We can go in whatever direction you want Yeah, that you, you started the podcast kind of like what I did at a partner at the time we started the podcast because we were the dumb guys in the room. We just wanted to learn from the best, you know, I think it's the best reason to even start a pod. But the fact that you did coaching calls, so you're, you're, you're bringing people in and, but you're just like, I want to be useful. You have, you didn't really have an agenda.

Obviously you want to help. That's your agenda. But you knew if you're helping the right people, you're helping the right people. Riches in the niches. Money always flows that way to those who are useful. And the fact then, then you started compiling everybody into a community. I think that's also a biggie right there. What do you charge in? Uh, obviously some dollar amount to be a part of that community, but essentially what an online mastermind, right? Like it's kind of like the first layer.

so it started as a course and I was like, I'm going to be a course guy and because that's what people do, like that's where the money is.

And, um, it actually all originated from, I was traveling around and what a lot of people that listen to the show need to do is they think about clarity the wrong way. I want to have something actionable for the audience really quickly before we get into the rest of my story. Um, people think about clarity the wrong way.

So everybody thinks about clarity from like How how do I do something then how fast then why slash where so it's called tactical sequential than directional clarity What I recommend doing is you start with the where then the how fast then the how so I call it directional sequential tactical clarity and So I had done that I established where the hell am I going? What do I want first?

And that's where I painted this vision of I want to travel around the world in three years when I was working my corporate job This is where I want to go. This is what I want to do in three years So that was the direction and that was the sequential then I was able to build the tactical into it So once you accomplish that then you're just kind of wondering about And for me, I realized, I was like, this is not fulfilling because everybody's listening to the show.

Cause they want to build businesses, scale businesses, become financially free, and just piss off on an Island somewhere that doesn't work. Once you're able to financially retire, you are unable to emotionally and mentally retire because you have become an entrepreneur and you are meant to build things, grow things, and scale things. So that's where that came from. And then the course, um, I did for all of three months until I asked my I sent an email out by the way to get that course.

Um, I said, I emailed the a hundred people, uh, about two months later and I said, Hey, I've got this thing for you. 1500 bucks. I was like, I fixed it. Like I think this is going to be ready in two weeks. Do you want it? I made 24 hours living in Brazil. Then we shut, ended up shutting that down because I asked them, I said, what do you want? What's your best parts of this course? Like what parts need to be improved?

And they said, the course is cool, but we really just like all the people we're meeting in the Facebook group. You dumped us in wrong business. It's a customer feedback. I talked to my customer, which people should, if you, if you're a business owner, you listen to this podcast. If you just go and talk to your customer, you'll solve 99 percent of your problems. Bingo. Yep. And I realized we're building the wrong business early.

So we shifted the business from this paid course with a free community. So I'm like, no, let's go all in on community, ignore the course thing. I've never even finished an online course. So now, Action Academy launched. We started at two grand a year. Then it went up to four grand. Then it went up to six grand. Now it's at eight grand a year. We're about to up it to ten grand a year. We have an entire roster of coaches and staff and mentors.

We have about staff of twelve to twenty now that are extended on the team. And, uh, we did two hundred and seventy six million bucks acquisition last year. So that was sick. that's all obviously started ugly Facebook group. Like you said, is it still like, have you kept it kind of ugly? Obviously you got trainers in there, but like, did you have to complicate it much to scale? I'm kind of curious of that. Simple skills, fancy fails. So it looks prettier, but do we add additional complexities?

No, what we did was we just got better and better and better and iterating and asking our customers. What do you want? What do you need more support on in building systems and processes around that support? So everything from I, what are the four core problems that people had coming into our company? Right? So they had a lack of confidence. They're like, ah, who am I to do a big deal with commas and zeros that a lack of capital. I don't have the money and I don't know how to raise capital.

They had lack of community. They were like, I don't know around other people that are doing this stuff and they had a lack of clarity They're like, I don't even know where i'm going.

Let alone what I want to do So I was like, let's solve for each of these with our business models And then as we were able to prove more success and more success and more success and stair step that up Then that value was able to have that discrepancy so high that we could raise the price along with the value So I always recommend to people start low charge something Start low, just have an astronomical price to value discrepancy, and then slowly raise your prices as you raise your value.

I think it would have been suicide for us to come out the gate at eight grand. Oh, yeah, I think so too. And you had people that already trusted you from the pod and all these other things you were doing. So it's just an ask, right? You got to have something teed up for him for the next step. Yeah. So I like what you did. You broke down with clarity to your definition of clarity. Cause it seems like, I mean, that's a pretty common thing on this show. You know, there's every entrepreneur.

It's like, we're builders. He said it's in our DNA. Once we get that taste in our mouth, it's like, it's like blood, you know, like a dog or a wolf. It's like, you can't really turn it off. You know what it's like. And, um, like we're builders and we're creators and we create value and, uh, we solve problems, but. That also leads, you know, like a thing I bring up all the time is like, what's enough? Like most people don't know what their enough is.

Or if the enough is, yeah, I just want to travel forever and piss off on the beach and drink Mai Tais or whatever. Like you're going to hate life after probably a couple of weeks of doing that and uh, want, want more. So like, how do you define enough? And like, is this clarity thing, like one of the most common problems that you hear? yeah, so I think you're clear if you go ask a hundred people on the street, what do you want ninety nine point seven percent?

Of them can't answer and even the one that will answer they'll give an attempt at it But they've never put thought into it because so many people are just in survival mode Just making sure that they could pay the bills. So once you get past that point, it's like let's get everyone rich So they can see it's not the answer to happiness So, clarity is where you begin. I think enough is a fallacy. I think enough never really Goes away. Um, let me rephrase that.

Let me think about how that makes sense because this is an interesting thought experiment because I like to break things down into frameworks. So when you begin, enough is normally 10, 000 a month to take home, right? That's what you hear a lot, especially in real estate. And then it maybe will grow up to 20, 000. Like if I were really, I actually did an exercise. On paper in an Excel sheet I created where I said, what is my dream life? I called it like the dream life designer.

I was like, if I had the house on Lake Austin, the 5 million house that I wanted, if I had a, like the boat that I wanted, if I had a, the guest house, I've had the lake house that I wanted. If I had the other house in the mountains that I wanted. What will this all cost me plus traveling plus having kids because I'm single right now I was like 50 000 a month take home.

I could do anything I wanted and I realized and over talking to a lot of people Once you hit that 50 000 take home from your business and dividends and distributions Nothing after that really makes a material impact. So you need to go from me to we. And so my favorite was from a mentor of mine named Ben Kenny and he issued this game. And this is the game that I choose to play. That really helps because I'm going to build things for the rest of my life.

It just in different varying degrees of, um, participation.

But right now it's level one of the game of entrepreneurship is how do I make a million dollars? Like just revenue top line game number two level two of the game is how do I net a million dollars? So this like last year when you made a million dollars this next year i'll net take home free and clear a million dollars Next level of the game is how do you pay your top five people a million dollars to where now it's like? Oh now it's bigger than me Like how are we paying them a million dollars?

And then the next level of the game is how do I make so much that I can comfortably give away a million dollars a year? You Not out of the business as the tax write off, but like me cool. from my checking account. And I was just like, what a awesome game to play because that is just infinite and scalable. So for me, I don't have them. I don't have an enough number. Um, because we're doing well over 100, 000 a month now.

And like, I've been living the same lifestyle that I've been living at 20, 000 a month, and it's good enough for me. And that's the thing. I've had multiple people. I know I can, I can attest for like, you just get to a point where you kind of just like, I'm good. Like I got everything I need. I have, it's a time thing that happens.

And me with a couple of kids and a wife, it's like, that is more than ever the thing, but I used to travel a lot more before, But I have to also add that asterisk that you have to recognize that you also are talking out of your ass to a degree.

Because all right now I plan for that and I recognize that a day will come where you know What happens when I get married and maybe the wife's like we got triplets surprise what you know And then you're like, okay, what does that look like in our monthly expenses? So that's why I keep my expenses so low today But I raise my income so I can just stockpile away and I can forecast from my friends like What do your expenses look like?

So I go ahead and I bake them in today, so I'm expecting them to a degree later on, so. Cause that's why I do all of this, was to be a present father in the future, cause I didn't have that. That's so cool, dude. And the fact that most people never acknowledge that. And, I'll be honest, before kids, like, I wasn't thinking about it. You know, I just like the hustle mode. Like, let's get after it. get me some ramen and a toothbrush and a mattress, and that's like, this is masculinity.

This is peak male performance, yeah. this is what we're made to do. Yeah, give me a fire. when I, when I hit some stuff, it's like, dude, like priorities change like that. your wife wants to decorate the house and she's like, it's going to be 40, 000. so you got to be good. Yeah. Get ready for it. Um, so the fact that you bring it up, thank you. Cause a lot of people just like gloss over that fact and it's like, um, okay. Reality shake, yeah, dude, I'm, I'm about to be 30.

Like, I understand that. I don't know what I don't know.

And I'll, I'll say, I think the biggest cheat code in life is positioning yourself perpetually as the enthusiastic beginner instead of the grizzled veteran. I think if you position yourself as the expert, you only have one way to go and that's down. But if you're always a beginner and you're always curious, dude, it's like doors are wide open.

I'm going to pause this really fast, to shout out another podcast to put on your radar. This one's called AugMentors. It's hosted by Julie Meyer in Jimmy Edgerton. And it's brought to you on the HubSpot podcast network, audio destination for business professionals. And this show is perfect for anybody in the mentorship or mentoring space and leadership development. So if that's your realm, these two are the ones to follow over at augmented.

They have great guests, they keep it funny and they get into details that actually help you get further, faster. So go listen to AugMentors wherever you get your podcasts.

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Yeah. Well, the fact that like I wrote down your levels and you know, you, you mentioned participation right before that in my notes, I have community. It's like, I'm seeing a theme here. You know, you're not all about you. Like as obviously you got to serve yourself first initially, but let's be honest, you can get past that hump. At least on the dollar side of things very fast a year or two.

but boom and then yeah And you're you're taking care of your people first the ones that are supporting you and letting you scale I mean through all this you're you're obviously taking care of your community, you know customers audience and all that But like I love how that and then the giveaway is kind of that exponential thing that will just keep Sure, it'll keep growing after that one it comes back to you so much, and at the end of the day, I just have

been In the world that everybody wants to be in like this last summer I was able to go do 10 days in the south of france and traveling spain and freaking abiza and greece and everything again This year and it's like i've been on the yachts and i've been with these people I know them now and i've been on the private jets and what a miserable F'd up lonely place it would be for you to be on a private jet and you have no one around you To come on it with And now all of a sudden, what are you doing?

You're just filling it up with women and yes, men. So it's just like, at the end of the day, if you can look at that, like you have this thought, you have this massive yacht, no one's on it, but you, who cares? So you realize money is just energy. And what really is the value is people Have you always had this?

Like, cause you know, you started off doing the sales thing, you crushed it, you know, in the corporate world, and then you made that move over, but like, what was the pivot for you when you saw, oh, it's people? Like, what was the before you, you know, prior to getting that, getting that kind of switch? normal. I was a normal dude, like, the only reason I am the way I am today is because I've been able to just be in the world, like I'm able to borrow experience from other people.

Uh, because I've just had this podcast and I've been able to build really deep relationships with most of my friends are in their forties, fifties and sixties, and they have chrome kids and they're able to give me like, Hey, if I could go back, I would do it different. And like, they're worth a hundred million dollars. And they're like, this is what I would do. Like do this, this, and this. I'm like, yes, sir. I'm going to do that. Before I was very normal.

I was very self serving, um, very just in it for me, you know, I'm going to make my buck. I'm gonna go disappear and and like I'm good and I didn't want to post anything online And now it's just like everything just changes like Zig Ziglar's got a wonderful quote The best way to get anything you want in life is helping enough other people get what they want Mm hmm.

Good And so when it comes to your offering, it's like the more expensive problem that you solve The more you get back the more like hairy of a problem that you solve and so Dude, my entire business is getting people financially free and it is a freaking blast because not only do we go travel together, we go do all these events together. We just did Tulum. We spent 300, 000 on the weekend. It was freaking sick.

And now when I buy businesses, my goal is to buy a business per quarter and my community, I have a lead flow of talent and I have a lead flow of deals. So I've lead flow for talent flow and deal flow. From my people because I have the best operators front coming from corporate. These guys are VPs of sales engineers, like at Boeing, like they're really highfalutin smart people. And now they, they are like, Hey, I've got a deal. I need capital and I want you as like the growth partner.

So I'm able to come in and be the passive partner on these deals. And then I write a check and I get them out of their jobs and I get equity to new companies. So it's just like, I'm on cloud nine. Dude, you're the bridge. You're literally connecting everybody. The fact is, the podcast started it for you, and you just opened the mic up. You opened the floor, right? And you just started asking questions, and it's, it, that's, everyone, start the damn podcast. It's not too late. I promise you.

but I mean I would I would add with the asterisk of with no expectation of anything Bingo. Yes, yes, yes. Yeah, it takes, started it to be curious man, and I never lost it And that's, you can't, and that's, uh, that's like what I said, I wanted to learn from the best and Like for me, I've always had a pretty damn good network even before the podcast, but it's because I would hit up all the local meetups, the masterminds conferences. I would fly across the country.

I wouldn't even pay for most of them. I didn't have money. I'm like, I'm going to hang out at the bar, meet some people. And it always net positive every single one of them. So I was like, well, podcast just does that on steroids. I don't have to leave my house. Great. and it's so and it's so sexy man It looks like now we're about to just mash the gas to the next level Once you get a few people on your show And then you're able to leverage their networks and then move on to the oh dude.

It's like we're You We're to a point now where it's just like three years deep. We finally have the reps into where we can go and like we're getting closer and closer to be able to send an email and get Tony Robbins or someone like that. So it's you're right there, man. You got the It's fun. Yeah. Yeah. And everyone's just like a step or two away and you just get to ask for the referrals.

And, and, and we were already talking about, uh, you know, a buddy of mine and, you know, well, we'll hook you up. But, uh, I want to go back to like buying businesses.

We didn't even get into your whole like backstory. We kind of been like brushing on it and all that stuff. Like the whole sales thing, you made the move over. Yeah. Yeah. I guess give me like, again, the fast progression, because you did sales, you did that move to, um, was it real estate that kind of got you really moving, right? So what got me out of my job originally was, um, so I was just buying a house a year.

So I did things like the slowest, least sexy way possible because I just didn't know what I didn't know. And I was like, okay, cool. I'm going to save up my money for my paychecks. And I heard about real estate investing and I'm going to buy a house. I'm going to live in one part 3 percent down and I'm going to just live in a bedroom or rent the other bedrooms out. And then, so that was about 4, 000 a month that was coming into me, uh, net free after everything.

And then the podcast affiliate business was the other 15, 000 on top of that. So then those two together ended up hitting the 20. And then I was just like, okay, so. There's three different ways for me to scale into this commercial real estate world and this business world that I'm learning about. I either need to, and this is a framework that I've been working on. It's like you need to either, um, make money in your w two, make more money. You need to learn how to, um, build a business.

To it from scratch to where you can have money, you need to learn how to buy businesses from scratch or by businesses that are existing and make money for cashflow. Or you need to be the sweat, equity, the hustle, the grind. You need to be the one that finds the deals, um, negotiates the deals, negotiates the offers, and then take those deals to private capital partners that have money, raise capital through syndication strategy. Then that's how you yield the assets.

So those are the only four ways for you to scale into commercial real estate and business. And I said, out of those four ways, I want to build my business. And so that's where it started with the affiliate business. I was like, oh, this is fun. Like I can make cashflow from this and redistribute this back into real estate. And then it turned into the community. I was like, oh, this is even more fun because like next year, our goal is 5 million top line and 2 million EBITDA. nice.

Yeah. a that's a decent business, you know, and especially in two freaking two years like that's decent business And so i'm like if I just focus on this then I could take those profits and redeploy and be the passive partner So that was my that was my journey. I went all in on a business building And then now it's just back to the season where it's one thing at a time And it's this phrase that I learned from the same millionaire mentor.

That's 100 million dollar guy He says plant trees manage orchards So how you do it With wealth building is nobody that's worth 10 million plus did it by starting like 30 things. They started one thing, scaled it, redeployed the profits off of that into passive assets or alternative assets. That's how they did it. And so he said, you're doing a business when you're doing an investment, you plant the seed.

Into the ground you make sure the soil is fertile then as this The the seed sprouts into a sapling you got to shield it from the rain and the weather and the conditions and the animals That are going to try to dig it up Make sure it grows into a strong fruit bearing tree on its own And once it's bearing fruit without you, then you move on to the next thing So that's the position that we're at now with the business two years deep Where the tree is now bearing fruit and i've got a full

team without me So now I can go back into acquisition mode and now like the goal is to buy a small business that's between one and 2 million top line purchase price between 200 to 500, 000 SDE per quarter. So my goal is to buy four or five of those next year. And then, so I think that we can do that alongside, uh, scaling our current company. That makes sense. Cause you have the operators already in your current company.

So it, yeah, they can manage the orchard essentially, you know, with, with that coming around. That's awesome.

Yeah. Yeah, and I can do that while having fun, building up a big ol balance sheet, and then, you know, then I'll, I'll just put my head down over the next two years, pick my head up two years later, and I've got this big ol sexy business that I built myself, plus the skill sets of building a hold co of another, like, ten small businesses that are brick and mortar, super boring, like, my business I just bought cleans kitchen hoods. they ain't going anywhere. Right.

It doesn't Yeah. I'm looking at a roofing over or yeah. Roofing another one plumbing or whatever. We got a roofing company under contract for 2, 000, 000 and it's got 400, 000 of take home profit. So we're buying it at about a 5X multiple. And right now we're in negotiations and diligence with them. And if it works, then I'm going to put 200, 000 down and I'm going to be the capital partner. Somebody else is going to run it. you go.

What's a, like, was there a big aha moment on, on the acquisition side of things? So it's like on your first deal, like what, what, what was like the barriers, maybe the things that were preventing you from taking that action and then like had to get through it and maybe some common things you would tell others, like seeing the same thing. Yeah. Got a massive aha moment Okay, good. So we teach on, we teach on commercial real estate and business acquisition in Action Academy.

So it's mobile home parks, land, self storage, um, multifamily. All these different assets that you hear about plus small businesses. All right. And for the longest time I was beating myself up. I'm like, why do I not want to buy, go buy these storage facilities? Why don't I want to go buy these multifamily properties? And I realized I just hated it. I didn't want Yeah, well, like you didn't, you couldn't see yourself living in a place like that or deal. I know. I just don't get fired up by it.

I have done 500 hours of real estate interviews and man, we have people that are fired up by real estate in our group. That's a huge chunk of our group is real estate. And I've got coaches in there that dude, if you put a freaking triple net lease, industrial center strip mall in front of them, dude, they are going to tingle. They're going to feel some type of way. That's how I feel about businesses.

So like my big aha was the same process that a lot of our folks go through, which is they join and they're like, well, asset class is the right one for me. And I said, go get, it's like going to a food court at a mall, go try out the different free samples, buy a four unit, buy a laundromat, buy a storage facility, figure out what you like the most. And then you can go all in on whatever, sit down and have a full meal at whatever place you'd like the free sample at.

So that was my aha was I was like, dude. I just, not only do I not want to do it, I also don't want to fund them. But like I, one of our guys brought me a 45 unit multifamily five year hold, a hundred thousand dollar buy in. And I'm just like, yeah, I'd make 12 percent a year and have a 2. 37 X equity equity multiple on the tail end. So I'll turn that into 237, 000, make 11 percent on an each year for five years. I'm like that. I still don't want to do it. Give me a business.

Like give me that roofing company. Like that sounds fun. What do you, what do you see in that? Because as I'm with you on that, I mean, I, I am in some real estate, but at the same time I get more lit up and so does my wife. Cause she's an entrepreneur too. Her and I, luckily like this is what, yeah. So find, find a girl or yeah, exactly. Find and find someone that you can jam with that way, but uh, the business side, like what's the, yeah.

What's, what's the thing that, Like why that over real estate and I'm sure there's a lot of other people because I've interviewed a bunch of real estate folks on here too and I feel you man it's kind of like I don't know I see so many other things I could do I mean just thinking AI like holy crap there's a lot of inefficient businesses right now you know um but also the boring businesses ain't going anywhere it's kind of like Business is so much fun, dude. It's so much more fun for me.

It's so, it's like this Rubik's cube that I get to like work on real estate is very simple. It's just, it's just a very simple business model, which by design, like that's sick. And a lot of our folks do we have done a lot of acquisition of real estate. Not my thing. And I just, I just recently just came to that. I was like, dude, I go on a lot of real estate podcasts. I was like, I'm not even trying, like, I do want to buy a boutique hotel.

Um, one of my goals on my like 10 year vision is I want to own a top 50 hotel in the world. I really care about hotels, but that's kind of a business disguised as real estate. for sure. So, so I really enjoy business just because it's just a juicier, more fun problem for me to focus on is I'm like, how do I tweak the offer? How do I tweak the pricing? How do I tweak the fulfillment? You know, how do I tweak marketing and sales?

And then where's the leak in the funnel as opposed to like me talking to a bunch of distressed owners of a storage facility, I've just done it and it just doesn't light my candle. And now everything that I do has to be energizing, exciting, and fun. If it's not fun, I'm not doing Yeah, man.

Well, does that, is that lean into your whole passive income versus passionate income? 'cause that's something you say. So in 20, when I quit in 2022, like it was pretty damn near passive. You know, people were just signing up. I had little links in my podcast where they would go sign up with the sales teams of the mastermind and the coaching thing. And that was coming to me.

Like, Just clockwork and then the real estate was passive until I had to evict that freaking chick from my One of my properties and she trashed it and I was like fun. Yeah, but I mean dude past passivity is a spectrum right, so I built that first 20k was like pretty damn near passive and then after that I was just like What now hmm. I did it I'm at the I was 27 years. Dude, I was 27 years old. I was like, what, what do I do now? Like, I did what the books say, you know?

And, um, and I was just like, why the fuck is nobody else talking about now what? What do I do now? And I was like, there's not even a term for this. And so I was like, what do you do when you already have enough passive income coming in to where you are financially free and you got your time back, you quit your job? I don't know. Now what? And so nobody's talking about that stuff. So I wrote a book on it. It only took me 1, 074 hours, 1, 174 hours. Who's counting and uh, I launched it.

Yeah. In December of last year, it's called from passive to passionate, how to quit your job, grow your wealth, turn your passions into profits. And that's what we talk about in the book. It talks a lot about business buying real estate, but most importantly, it talks about passionate income, which is the income after you have enough passive coming in.

Now you're like, What income can I generate that fulfills the intersection of what I love, what I'm great at, what the world wants and what the market needs. Where can we put that together? And then just so we can work on hard shit continuously for the rest of my life, because energizing, exciting, and fun doesn't necessarily mean that easy for us. That's working on some big hard tough shit hmm. and I love every minute of it and whenever I Bitch about it. I come back and remind myself.

This is what you signed up for. This is what you prayed for You know, don't complain about this Heck It's fun, dude I love it, when it's not fun, even when it's not fun, man, I get my ass kicked and it's still fun It's just the game dude. I'm never gonna stop playing It's the game. And like you said, you got to find a mirror really quick or take a selfie of yourself or whatever and be like, I signed up for this. This is me. You know, this is my doing. There's no one else.

Yeah. So take an ownership and cause it is a game. I mean, you got, well, Alex Hermosi, we've all seen everyone on YouTube and the guy's a beast too. And like, he says the same thing. It's all, all the game and you know, it's, I think it's, it's a total mindset thing, but we have the choice. At least if we're going to be playing the game, how do we choose to do it? And Brian, I like the way that you lined everything out.

Just having that clarity, like your definition of clarity, um, just go through that process or anything that might be, yeah, something that just, if you feel like you're out of the game, it's like, do a reset and find that clarity, tap into it. Um, Yeah had a, I had a, you know, a coach of mine that he, he gave me some good feedback on this because dude, like, it's last year, I've just been keyed up and stressed out and pissed off and just like a general, generally unpleasant person.

And he was just like, because I would feel guilty if I went and had fun. I was working every weekend doing a bunch of stuff. Cause I just wasn't putting fun on my calendar. You know, yeah, I have to put fun on my calendar because if we just have blank space, the way we're cut, we're just going to go work. Uh huh. I'm like, why would I go drink? I'm going to go, I'm going to go do marketing. I'm going to go work on my copy. Like, so you're just, what else am I going to do?

And then weekends get funky because you're like, is it Tuesday or is it Saturday? I don't know, which is a blessing. But he, he gave some good feedback, which was, He's like, so you're telling me that you're enjoying the 50 percent of time God willing that things are going right and you have fun But then when things aren't going right and you have problems the other 50% You're pissed off and miserable. He's like, you see how that's a problem and leads to a pretty crappy existence.

And he's like, so what if you reframed that? And every time that you're running into these problems, um, I interviewed Dan Martone, he goes, he doesn't call them problems, he calls them puzzles. And he's like that, those problems are what you signed up for. And the coolest part about those problems is when you solve them, that's a tool that you put in your tool belt and you're like, I know how to do that now. And then you get exposed to new problems. That's where experience comes from.

And then 20 years from now, you can say, you know, Hey, I've dealt with a lot of different stuff, you know? And so he's like, you need to learn how to enjoy yourself and still have fun while you're going through problems. And that's something I'm working on. I like it, man. Thanks for sharing because that's, uh, it's usually part how I like to end these things is like, what's that thing that you're kind of. Maybe working through personally. You still got some hiccups because we ain't perfect.

And yeah, I had Dan on the show as well. And he's, he's a beast. And yeah, anyone who wants to get some clarity or motivation also seek his ass out because you know, his He ain't hard to find. no, he's not, not at all. But Dude, I appreciate you, Brian, and what you're doing with, uh, Action Academy, the podcast as well. Direct people there, actionacademy. com, easy to find. And just check everything out because, and get the book as well, get the pod. Um, I'm, I'm so happy we did this dude.

So is there any, any final amazing words, things you want to leave a little bread crumbs here until, uh, maybe the next time we're chatting, maybe on your pod or something.

I think in closing, if I could give a last piece of advice to someone, if there was like a super secret hack that you could take from all the millionaires and all the success, what I've just noticed and what I implement in my life.

Is whenever I have an idea I make sure that the the time window between that idea and me implementing it Is as short as humanly possible And if you can just do that macro skill across everything You will be very very wealthy and help a lot of people if you just do that Even to the point of my dating life if I see a woman that i'm like, oh my god It's the most beautiful woman in the world. I'm like Gotta go talk to her.

I gotta go and that's so difficult for me Still, I'm like, I gotta go talk to her. I gotta go across the bar. I gotta go say hello. And that's something I'm working on my personal life. And so that's just the idea to implementation window. Just shorten that time discrepancy and you'll be good. But yeah, if you guys are still listening to me ramble, check out action Academy podcast Monday through Friday. Um, it's on Apple, Spotify, anywhere. Yeah. Love it, man. Brian. Thank you so much, man.

We'll be chatting soon. All right. Boom.