Who Gives A Crap Founder: The 8 Principles to Building a Global Consumer Brand

 Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ Ignite
https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Simon Griffiths is a founder like no other.

Who Gives A Crap are a brand like no other. 

Our conversation was like no other.
Brand building like no other. 

J’addoreeeee Who Gives A Crap. 

Reinventing Toilet Roll. 

Wallops and whips of Warhole-esque colours. Transforming toilet paper into lusciously lurid story telling machines.

Wipe ya bum, donate ya dough to charity. 

First philanthropic brand to donate + £13m to Charity 

Simon’s approach to brand building TOTALLY breaks the rules of convention. 

Prepare to have all your “bogged down” traditional ways of thinking wiped clean ;) 

On a deeper level, our conversation taught me what to ACTUALLY Give a Crap About

ON THE MENU: 

1. Why Too Much Purpose Makes a Brand Boring and One Dimensional - Brands are like a Human with lots of depth and texture 

2. Going from Good to Great Brands: Why a Brand is an Orchestrate Not a Solo Singer

3. WGAC Principles for High Performance Cultures: Autonomy + Mastery + Purpose 

4. WGAC Hiring Principles: Culture Add > Culture Fit - are you a Scruncher or Folder 

5. How to Build a Remote Working Global Brand: Life-Work Balance vs. Work-Life Balance and Return to Business vs. Cost to Employee

6. Why You Must Embrace Screwing Up as PR Ammo- Allows you to build a Deeper connection with Employees and Consumers 

7. Why Being Normal is Dangerous for Founder - Your weirdness + quirks allow you to see the World Differently 

8. How to Get Tone of Voice to Land in Different Countries that Aren’t English Speaking - Hire Localised Talent 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)