Episode description
"There are no rules, so create your own rules” -
Tyrell’s Crisps & Chase Distillery founder: 16 Controversial Lessons from a £40 Million Exit and a £75 Million Exit to DIAGEO “…there are laws, but there are NO RULES”
Back for a part two, with the Food & Drink OG DON
Will Chase builds and flips.
A MasterClass in Life and Brand building.
Loved it. It’s long. Very long. So take it in slowly.
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ON THE MENU:
- Alan Partridge Brand Building Rule: As a Founder get into the character of your brand
- Champagne vs CocoPop Shopppers: How does gut health go mainstream
- Surviving WW2 and How our Food System is F*cked: the Solution lies in the Problem, and (always) a Problem Lies in the Solution
- Buddhism, Bhutan & Brand Building: How to Cage Your Founders Monkey Mind
- Napoleon Brand Build Strategy 1: “Genius is doing the Average thing when Everyone around you is Losing their Mind”
- Napoleon Brand Build Strategy 2: “Get in trenches & BE IN IT with your customer”
- Why Momentum = magic, magic = momentum, momentum = more magic
- AUDI Logo: Why You Senior Leadership team must operate like the Audi Logo
- How Will’s turned his Bi Polar into a Superpower: the DOWN drives the UP
- Gratitude Principle “Founders work 80 hour week so they don’t have to work 40 hour weeks”
- Price Laddering Principle: How Tyrells launched Vegetable Crisps to increase Margin + Drive ROS in Core Range
- The Graza Olive Oil Genius: Sizzle vs. Drizzle of Brand Building
- The Strategy to Drop you Av RRP to become a Household Brand: “you get value through scale”
- Why Categories are Like Fishing in Ponds: You Choose Where you Fish
- DON’T SELL YOUR BRAND: When You’re In The Winners Enclosure You Realise All The Fun Was in The Race
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