Episode description
DEEE-lighted to welcome this ABSOLUTE JOKER on the poddy
Henry Hayes creates f*cking hilarious content
Behind the comedy is a whopper-big-brain, whipper-smart witty
Henry is Head of Marketing at Passionfruit - who work with PepsiCo, AB InBev, Mars
In This Is Strategy Seth Godin, all ideas are built on
Time
Game
Empathy
Systems
Marketing Strategy is like Comedy
Marketing like Comedy is built on empathy
Marketing like Comedy is playing games
Marketing like Comedy is understand the system you’re in, like a fish knowing it’s in water
Marketing like Comedy is understanding the complexity of the human soul
Marketing like Comedy is seeing things no one else notices
Loved the Seth Godin, Will Storr podcasts?
Similar poddy with a heavy seasoning of scatty, profanity, debauchery
ON THE MENU:
1. Jimmy Carr: How to Find Your Edge: Weird complimentary strengths + lean into weird idiosyncrasies
2. The Hidden Pressure of going to Eton (god, we sound like w*nkers) - “you’re meant to do great
3. How Henry Turned His Life Around: Swapping Prozac for Purpose
4. The Genius of Raff and Passionfruit: more starts ups must allow employees to build their own personal brands
5. Nike’s Brand Building Strategy Secrets: Global vs. Local - “you only need to be important in 12 cities”
6. The Art of Small, Meaningful Life Changing Events “Value first; Product second”.
7. If you put blood, sweat and tears into it, people can feel hard work in their bones
8. Marketing Lessons from Shakespeare’s Comedy: Understand Complexity of Human Beings
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🤝 Let's Connect!
►Let's link-up here ( / daniel-pope )
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🤝 Let's Connect!
►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)