Riverford Founder: 13 New Brand Building Laws + “£30 million will NEVER make you happier than £3 million”

Founders, please don’t swap your PURPOSE for PROZAC.

“when you exit…you’re drowning in the 3 D’s”.

“Divorced, Depressed, Dyslexic” - Guy Singh-Watson.

Guy breaks ALL the brand building rules Riverford Organic.

Famously, told the supermarkets to F*CK OFF.

Unapologetically, gave away over 26% of his exit dough BACK to the team.

LOVED, LOVED, LOVED this poddy!!

ON THE MENU:

1. Nature & Brand Building Lessons: Humility + Strength of Diversity + Collectivism
2. Why Richard Dawkins “Selfish-Gene” is WRONG… “collectivism and collaboration happens in nature….we’re not competing all the time”
3. Charles Darwin’s “Natural Selection” + Survival of The Fittest Brand “Diversity builds the fittest brand”
4. Founders ACCEPT you have NO CONTROL “…we are just a cork being kicked down the stream” but also ACCEPT you control everything
5. How Founders can use their Demons wisely “mental breakdowns are doors to epiphany”
6. Why Creativity is overthinking used positively and Anxiety is overthinking used negatively
7. Why Rich People are Tw*ts and Boring Company
8. Why Neo-Liberalism Religion has ruined the world “…money became a proxy for love”
9. Why Self-Love = Accepting you don’t HAVE to be perfect
10. Why Riverford IGNORE all traditional marketing… “the best marketing is DIFFERENT story telling” + NEVER let sales dictate creative
11. The Human Condition isn’t the Neo-Liberal Meta-Narrative: Macro Neo-Liberal, Micro Collectivist
12. Jonathan Hiadts: “90% chimp, 10% Bee” brand building theory

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