Pret a Manger & Itsu Founder - The Biggest Mistakes I Made Building a Billion Dollar Brand - podcast episode cover

Pret a Manger & Itsu Founder - The Biggest Mistakes I Made Building a Billion Dollar Brand

May 19, 20251 hr 43 min
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Episode description

Julian said every mistake he ever made boiled down to two things...

When you lose sight of these two core relationships...

Product <> Customer.

Simplicity <> Complexity.

Get these right.

LITERALLY everything else falls into place.

ON THE MENU:

  • How to Scale from 7 to 17 to 70 Sites… “70% of issues you’ll face is losing focus product and customer”
  • Founder Mode = Just make the product better. Never stop making your product better. Complexity is Organisational Cancer. Constantly find simplicity in complexity.
  • Barnacles on a Boat Rule: constantly remove complexity.
  • Why Simplicity is HARD, complexity is EASY.
  • ITSU’s Unique Hiring Policy, the 4 qualities
    •     I care
    •     I take pride
    •     I want to grow
    •     I build trust
  • Why Product is always bigger than the founder and the team
  • ITSU Character Qualities
  • Be thankful
  • Be there
  • Be accountable
  • Be brave
  • Be there. Stay close to your customers, always.
  • Never let bad negative energy get in the way of pursuing excellence
  • Brand Building is a very simple formula: customers + product ripped up lost touch of simple formula of product & customer
  • Be objective and truthful about your product + Inconvenient truth: your product is everything
  • Human energy oils the wheels of the machine
  • Seth Godin: This is crap = this is I care
  • Why you must stick with hard that’s where Excellence is built



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