How to Successfully Position Your Food and Drink Brand In Crowded Categories, Alastair Herbert - Founder of Linguabrand

Alastair is the ex Marketing Director of Invesco and FTSE International.

Today, he is the founder of Linguabrand, which work with ADIDAS, Cadburys NZ, Johnson & Johnson and Beam Suntory.

They use Artificial Intelligence and Psychology to listen intently to consumers, and the brands they could choose from, to:

ON THE MENU:

1. Understand WHY consumers pick up brands off supermarket shelves

2. Learn THREE types of language to communicate EFFECTIVELY with consumers.

3. Understand HOW brands must position themselves in crowded markets to INCREASE SALES.

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