Episode description
Every top food and drink founder reads our Newsletter - why wouldn't you?
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Life is a little crazy. So today's episode is a repost from one of our most downloaded episodes of all time
The AMAZING Rebecca Oliver-Mooney who heads up Innovation, Dairy and Category buying at The Co-Op.
ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.
Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER.
IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.
ON THE MENU:
1. How to sell your brand story in a language that actually speaks to a buyer - always ask “so what?
2. How to smash a buyers meeting without kantar and nielsen data - understand your shopper
3. how brands can find their unique brand d.n.a. in crowded categories - who do you want to be at the dinner party?
4. why too much distribution can be a problem and what to do about it - quality vs. quantity of distribution
5. what to do when you’re about to be delisted - how to navigate that conversation with your buyer
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)