HUNGRY.

David Gluckman - Creator of Baileys, Ciroc, Tanqueray Gin and Author of "That Sh*t Will Never Sell"

A couple of weeks ago, I recommend a book by David Gluckman called "That Sh*t Will Never Sell" It's fantastic. David and I have talked in great depth about all things Food and Drink. We decided to film one of our conversations to help other challenger brands. There’s a lesson in execution here: Did I have any idea what I was doing? Absolutely not. Was the sound quality shoddy? YES. Can I sit still? No. Was I nervous? Yes. Could it be improved? Absolutely. If you've got an idea, execute IMMEDIATE...