UK's #1 Protein Bar "Grenade": The Playbook Behind The £600M Exit - Al Barratt
Grenade founder Al Barratt returns in this re-cut episode on how he built one of the UK’s most successful challenger brands — and sold it to Mondelez/Cadbury in a deal that ultimately valued the business at over £600m. Al breaks down the brutal reality behind big exits: invasive due diligence, trademark protection, global scalability, profit, team quality, and why most “hot” brands are built on smoke and mirrors. He also reveals how Grenade moved from sports nutrition into petrol stations, super...
