Episode description
The wave was coming.
Most couldn’t see it.
Very few were in the water.
But, Two Johns were. Ready to catch it.
Well, actually, t’was a John and a Jon.
John and Jon were in Madrid. Studying a MBA.
In the evenings, parked in baroque slow-paced courtyards, under mind-meltingly, soul-nourishingly wonderful pink-orange sunsets.
John and Jon would glug back G&Ts. Big voluptuous goblet glasses, igloo-thick ice cubes and zesty-slices of fresh orange. Bathing in Baroque Blissssssss.
John and Jon, could feel the Gin Revolution wave coming, the tectonic plates of D2C moving and shaking.
Craft Gin Club is a WHOPPER business
- £27 million retail sales with an 82% annual growth rate
- 450,000 monthly subscribers
- Featured
John is a no-nonsense, incredibly pragmatic operator and brand builder.
Loved this one.
With this gorge Weather, pour yourself a G&T and slurp this up episode, nice and slow.
ON THE MENU:
- Why supermarket booze buying experiences is diabolical 1/10 and how to change it
- How to Turn Storytelling into Sales as a D2C business: The Balance of Content vs
- Why Craft = Purpose and Purpose = Craft. Craft is real people making real things.
- Why Founders should fall in love with cash constraints = Cash Constraints = Innovation Cages
- Why Idle = Ideas + Ideas = Idle - founders you have to NOTHING to discover SOMETHING
- How to raise money when your back’s against the wall Craft Gin Club created Gin Bonds
- The Difference between First level problem solving and Second level problem solving
- How To Balance Focus vs. Innovation. What now vs. What’s next?
Full episode live Monday 8am.
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