Mapping For the Future With Empathy
Jan 29, 2021•30 min•Ep. 3
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Episode description
Episode 3: Mapping For the Future With Empathy
On this episode of Human Centered, host Nick Brunker visits with WPP Client Leader for Boots Lead & European CXO for VMLY&R, Karen Boswell, about journey mapping for the future and the importance of practicing true human empathy. Plus, they talk about how CX leaders should approach the delicate balance between technology and privacy when building meaningful customer experiences. And they chat about how practitioners can approach journey mapping for the future in a rapidly changing environment post-pandemic.
- Host: Director, Experience Strategy, VMLY&R - Nick Brunker
- Guest: WPP Client Leader for Boots Lead & European CXO for VMLY&R - Karen Boswell
We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx
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