Envisioning Better Experiences Through Bio-centric Design
Episode description
Episode 6: Building Winning Experiences Through Bio-Centric Design
On this episode of Human Centered, host Nick Brunker is joined by VMLY&R's Managing Director of Insights & Strategy Jennifer Bonhomme, who works across some of our blue chip technology clients. Together, they explore the potential for a paradigm shift in design thinking, expanding our human-centered view to include more of the living planet. Jennifer talks to us about bio-centricity as an alternative in design thinking, why it matters and how design thinkers can begin to include a more sustainable view of what lives at the center of creating incredible experiences for the next generation of consumer demand.
- Host: Director, Experience Strategy, VMLY&R - Nick Brunker
- Guest: Managing Director, Strategy & Insights, VMLY&R - Jen Bonhomme
Plus, check out The Framework Bank - Jen's collection of business, brand, innovation, campaign, experience & design models that she mentioned during the episode.
We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx