Human Business with Sam White

Founder of Freedom Services Group and Stella Insurance Australia (Chair and CEO respectively).

I set up my first business at 24 and it's been a wild ride since. On track for the best years trading, I've ever had and can only attribute this to a change in culture and approach.

I love business and people in equal measure and genuinely believe that the right kind of businesses can change the World - Something we absolutely need more of.

Also passionate about building businesses and products to be more centred around the Female experience and empowering other women to do the same.

Hopefully, some of the stuff I share strikes a chord for others too!

Last refreshed: July 26th, 2025 at 8:13 PM ⓘ

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Episodes

One Year No Beer

One Year No Beer is a programme designed to permanently change your relationship with alcohol. On this episode of Human Business, it’s Co-Founder Andy Ramage, tells us his story and the difference not drinking has made to his life. But with so much social pressure around drinking, is it even possible to give up the booze?

Dec 31, 2019•44 min

Insurer Vs Repairer - The Future of Insurance

After hearing series one, Anthony Heard of Braintree Motors, a vehicle repair garage, reached out to Sam and challenged her views on insurance. So, Sam invited Anthony onto the podcast so they could talk out the views of the Insurers and Repairers.

Dec 23, 2019•43 min

Humans Vs Technology - The future of humanity

In this episode Sam is joined by the visionary Jason Stockwood former CEO of brands such as Simply Business, Match and Lastminute. Jason & Sam discuss the deeper meaning of humans being "useful" and where we might find purpose in a World that doesn't involve needing to go to work.

Dec 11, 2019•53 min

Its Good To Talk

In this episode Sam is joined by Sian Barton, editor of Insurance Age. Sian talks openly and frankly about her journey dealing with depression and her hopes for the future for the Insurance business.

Nov 29, 2019•35 min

Work-Life Balance

This week on Human Business, we're discussing our Work/Life Balance and whether it's at all possible to be successful, and also 'Have it All'. Sam and Tony are joined by Lou Cordwell OBE, the CEO of digital design agency Magnetic North

Nov 18, 2019•38 min

Starting A Movement

Today on Human Business, we're talking about Starting a Movement. Simone Roche is CEO and Founder of Northern Power Women launched this campaign out of a passion to connect and engage with people about gender equality. Simone started her career in the male-dominated military and then held roles at Aintree Racecourse, Blackpool Pleasure Beach, the Arena Convention Centre Liverpool and the Olympics, and she is quick to note that she was not treated differently because she was female. So it wasn’...

Nov 06, 2019•44 min

Inclusivity

In this episode of Human Business, Sam and Tony are joined by Debbie Cannon - Insurance Woman of the Year who’s also an open advocate for transgender rights.

Nov 01, 2019•28 min

Imposter Syndrome

Sam chats about Imposter Syndrome with Donna Scully, Director of Carpenters Group. Throughout Donna's career, she has gone above and beyond to campaign for the rights of accident victims. In this open and frank conversation, Sam & Donna discuss how to feel ok about experiencing success

Oct 23, 2019•40 min

We're Back!

We're back for another series of Human Business, Sam and Tony let you know what to expect

Oct 22, 2019•6 min

Mental Health at Work

In this episode of Human Business, we're discussing Mental Health. Laura Earnshaw is the CEO of 'MyHappyMind' a company that help schools, nurseries, and families to create a positive mental wellbeing culture in which children build resilience, self-esteem, and character. We talk about how important mental health is to employees in a business and what can be done to support them. #Business, #advice, #business, #entrepreneur, #mentalhealth

Sep 10, 2019•30 min

Funding

In this episode of Human Business, we're discussing Funding. From equity to alternative debt, there are many ways a business can raise money to grow a business (no matter what size), however, it very often comes with a lot of confusion too. Andrew Velasco is Manager of Capital Services at ELITE, an initiative built by the London Stock Exchange and joins presenter Tony Dibbin and CEO of The Freedom Group, Sam White. #Business, #advice, #business, #entrepreneur, #funding, #insurance, #equity, #loa...

Sep 01, 2019•43 min

Smart and Flexible Working

In this episode of Human Business, we're talking about Smart and Flexible Working. Can staff working from home make a business more productive and profitable, as well as what 'Smart Working' actually means - we share thought and insight on one of today's biggest areas of debate in business. Ruth Gawthorpe is CEO of Smart Working Revoluion, a company that has successfully been supporting organisations to implement smarter ways of working, thinking and leading for 20 years. Sam White is a successf...

Aug 23, 2019•39 min

Vulnerable Business and Staying Real

We're discussing vulnerability and realness in this episode of Human Business. From how similar business is to dating through to how can you cope with 'imposter syndrome' in your early days of building a company... We're talking about the importance of staying true to yourself. Sam White is a successful entrepreneur, Founder and CEO of the Freedom Group. Alongside presenter Tony Dibbin, Sam shares her stories, experience and advice on how to stay real in business.

Aug 09, 2019•28 min

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