Sam Stevenson & Ed Baker, Pared Eyewear: Reaching Cult Brand Status

Listen if: You’ve ever wondered how to get Gigi Hadid to wear your product.

In this episode, Jess and Stef sit down with Samantha Stevenson and Ed Baker, the duo behind cult eyewear brand Pared Eyewear.

The four friends reminisce about how they first met at a café in LA, and chat about how their friendship has evolved into working and collaborating together, with the recent release of the How Two Live X Pared sunglasses collab. Jess and Stef exchange notes with Ed and Sam on running a small business, from the process of designing a collection, to how to land retailers like David Jones and Bloomingdales.

Ed and Sam also share some incredible and honest insights on what it’s like to be business partners with your life partner, balancing running a business with parenting, and how to play to your strengths to succeed. Plus they reveal the secrets behind how they’ve gotten their sunglasses on the likes of Brad Pitt, Beyoncé and Gigi Hadid!

Shop the HTL X Pared Collaboration here.

You can find Pared on Instagram at @paredeyewear.

You can find Jess and Stef on Instagram at @howtwolive.

To get in touch, email contact@howtwolive.com.

CREDITS

Music by: Kausy

Edited by: Andy Maher

Hosted on Acast. See acast.com/privacy for more information.