Erika Geraerts, Fluff Casual Cosmetics: Redefining Beauty
Episode description
Listen if: You only feel beautiful if you’ve got make up on... but you've never stopped to really think about why.
In this episode Jess and Stef sit down with Erika Geraerts, one of the co-founders of Frank Body who went on to start make up company Fluff.
In this important conversation that every woman needs to hear, Erika explains why she started a make up brand that encourages people to wear less make up, discussing problems with the beauty industry and how she’s endeavouring to shift the narrative. Erika shares why she decided to target Gen Z, offering insights into what extensive research has revealed about marketing to the younger generation, and how they differ from millennials.
Erika will leave you feeling empowered and inspired, as she talks about finding the balance between purpose and profit, why she believes acceptance of individuality is the future, and describes what she does when she’s feeling overwhelmed about all the issues in the world. Plus, find out the reason why Erika receives an email a week saying her website sucks.
You can find Erika on Instagram at @erikageraerts, and Fluff at @itsallfluff.
You can find Jess and Stef on Instagram at @howtwolive.
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CREDITS
Music by: Kausy
Edited by: Andy Maher
Coordinated by: Bianca Wittner
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