How to Succeed at Using Third-Party Stories
Feb 02, 2018•8 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
This selling the Sandler way episode is all about using stories in your sales process. Dave Mattson, President and CEO of Sandler Training, interviews Sean Coyle, one of our corporate trainers and prospecting experts about how to use third-party stories to engage your prospects emotionally in the sale.
The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.
Register online for the 2018 Sandler Summit: https://www.sandler.com/resources/summit-2018
Don't forget to subscribe and leave us a 5-star review in iTunes!
For the best experience, listen in Metacast app for iOS or Android