How to Succeed at Understanding the Buyers Decision-Making Process

Mike Montague interviews Rich Isaac on How to Succeed at Understanding the Decision Making Process.

• Best attitude, behavior, and technique on How to Succeed in Understanding the Decision Making Process
• Fear of asking who makes the decisions could lead to some dangerous assumptions
• Do a mini-submarine early in the process
• What NOT to ask about “decision-makers”
• You may have to help them create a decision-making process
• Is there something you can insert in the process that makes you stand out?
• A math equation for decision making power
• Favorite Sandler Rules for How to Succeed at Understanding the Decision Making Process

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