How She Decided to Leap
Episode description
In this episode, small business owner Olivia Starling teaches us how she created her six-figure business using influencers.
Olivia is your typical busy mom and wife. She grew up working at her family business and moved on to work for a non-profit. She was struggling to move up in her business after being told she needed more experience to qualify for a promotion. When her office told her she couldn't, she told herself she COULD and joined the Because I Can tribe.
As a part of my tribe, I often tell you to sell a product you love, something you will enjoy selling to others. Olivia did just that. She is going to talk about how she bought a number of items to decide from and why jewelry stood out to her.
With no huge social media following to boost her business, she turned to those that did. Olivia connected with influencers to promote her product and saw huge returns doing it.
Listen and hear what her biggest piece of advice is for you as you begin your process of starting a small business on this episode of Because I Can.
Key Takeaways
- Introduction of guest, Olivia Starling (2:50)
- Starting her own business to gain experience for her corporate job (3:54)
- Used social media influencers to attract a following (6:35)
- Olivia’s background (8:00)
- How Olivia chose her product (11:20)
- Olivia didn’t tell friends/family about her business (13:17)
- Running a business with a family (17:15)
- Advice for small business owners (20:41)
Additional Resources
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Connect with Alison:
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Connect with Olivia on Instagram at @starlettegalleria
or on her personal page @oliviaisnotaninfluencer