Do You Have What They Want? Influencers Talk

How to Sell Online

Jan 28, 2020•28 min•Ep. 17

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Episode description

This episode sees seven wildly successful influencers answering your questions about how to work with influencers. And they talk about what they like and what they look for in business collaboration.

They talk about what tips they have to help you get in the door when trying to work with them and what they expect from a business.

I've sat on the influencer side for 10 years now over on How Does She, so I've seen a lot and I've watched a lot of trends in marketing - I can tell you with surety that influencer marketing is one trend that will never un-trend!

Influencer marketing is here to stay and learning the power of this will help you accelerate your business growth in the face of the fact that change is a constant. Yes, the platforms - TV, radio, and social media change. But influencers have usually figured out a platform.

Yeah, you can go build your own numbers and be an influencer one day if you want to, but it can take years. So why not leverage the power of what's already been built by influencers that can put your product in front of their audience quickly so you can grow even faster?

So stay tuned to dive in and hear out as to how influencers go about choosing which businesses they like to work with.

Key Takeaways:

For Sadie, it's about building relationships with brands and her audience (4:41)
The number one thing she looks for in businesses is mutual respect (8:01)
Holly works with firms having a product she knows her people will love (9:44)
For Savanah, it comes down to how much she feels like they care (13:41)
She needs it to be the right fit for her and for her audience (13:50)
Three quick tips from Shelley (15:45)
No. 1: Make sure it's a good match (15:50)
No. 2: Send products with no strings attached (16:22)
No. 3: Prove your product and your commission structure’s potential… (17:14)
Camille Beckstrand is all for interaction on social media (18:22)
What Ashley looks for - Do they mesh well with her audience? (20:09)
And then she looks at their website, their images… (20:53)
The way she’s approached makes a really big difference (21:36)
Camille Walker likes to know what the company's expectations are (24:05)
She loves to have a conversation with the company about their goals (24:32)

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