What is your inner voice telling you to do? What does that quiet little. Inside voice that sort of whispers. If only you listened to it, the kind of voice that you only get when you go away from your work for a little while, the thing that kind of, if you've ever gone to vacation, And you're sitting on the beach and you've had some time to, to step away from your work, your life, your business, and you start to kind of have these ideas, these inspirations.
And one of the benefits of downtime is that you get to be more creative and see your business from a whole new perspective, different parts of your brain fire and give you new inspirations to work from. And if you're really paying attention, there's a quiet, inner voice that tells you something, it almost whispers in your ear. And I'm a big believer in listening to that. And I don't think you can do it when you're fully in your work.
I think you need that combination of stepping away from your work and stepping back into it. And, you know, even having a baby a couple of weeks ago, and I took a couple of weeks off work after, after she was born, just to sort of have a or off my advisory calls, I still took emails and. And what, not just as I could keep my clients, uh, fully up to speed and, and help them where they needed to, although it was pretty quiet, thankfully. That being said, I had time.
I had time to think and I time to step away. I've also stopped writing daily, which I'm kind of missing. And I might come back in some form to it or, or something, but. What this has done though. It's actually important. It's freed up more of my time to think. And given me. Renewed perspective on. My business and sort of the hunches and the ideas that I have. Now, the thing about thinking is while it's important to step away from your work, and it's important to get that distance.
So you can have that perspective and then new synopsis in your brain fire, and you get inspired and bring some new ideas to the table. It's then important to action them and you're not going to create perfect action towards them. In fact, you're not gonna, you know, you're not going to get it right the first time you might have a great idea that ends up being completely something different. And that happens all the time.
But it does require you to put into action, these little voices, these ideas. To find some concrete way to, to put the idea into the world and create tangible first steps, because you can't think your way through an entire vision, the entire vision, especially that little inner voice needs to be nurtured.
And you want to think about it, but you also want to start to create it because through creating you find out what you have to say through creating you, find out what it is that is going to be, and then you get to get feedback from the world and then the world will tell you and shape and give you input. And that's going to further give you more information to make your idea. Uh, you're thinking even better. So, whatever you're kind of working on, if you find yourself way buried in the weeds.
I try to take a little bit of time off a few days, even a long weekend and really disconnect. Ideally more than a week, but that's totally up to you. And obviously that's not practical for everyone or possible in some cases. But if you can get a step back and really just sort of, and even if you can't. Listening to that quiet, inner voice.
The thing that's saying this is what's right for you even if, and especially if, but even if it's not practical on paper, even if it's not the logical direction for you to go in. And sometimes when you're creating a, a business or an idea, It's quite niche. It's quite particular. But it's that particular stuff that really resonates. And maybe no one knows no one, you know, or no one who knows you. Would really resonate with this sort of niche idea, Nisha inspiration that you have.
But by creating it, you start to form. You start to form it so that it becomes more tangible, but you also start to attract people to it. So I, this is really just employing you to, you know, when you're finding yourself. Disconnected from that inner voice from that inspiring little nudge that you get, then it might be time to step away from your work for, you know, a week or so, if you can, and again, having done that for a couple weeks, that's great.
Uh, me stopping writing for two weeks has really helped me to think about, well, what is important? What is the voicing in style and communication that I want to put out there. And that's really allowing me to kind of crystallize some of these concepts in my mind. Again. Um, and then making discrete actions toward it. You know, for example, the original premise of doing my coaching work, the kind of work I do.
Through Mindshare and everything else was to help marketing PR marketing consultants sell their expertise. And there's something about the advisory business model that I really love. It's the thing that I'm most credible at the thing that I'm best at. That being set up, people have been coming to me that are not non marketers. Uh, but are looking for it to selling their advice and expertise. Great. But there's also been folks that are in the, what I call practitioner stage.
They're still doing execution work and I work in interact with, and I've gone through that process of doing execution where for years for you. You know, for 20 years I've been building websites and freelancing for a decade and I ran an agency and all that stuff. That that work is really valuable, but it's completely different than selling advisory services. So now I'm thinking, you know, how do I, my, my instinct is telling me that I need to go deeper on the advisory stuff.
How do you sell your expertise and not your hands and stick with that and create. Uh, silo, not a silo, but create an environment where that's all that it's about. And then really think about as well separately. In addition, what does the practitioner's world look like? What does it need? To, to be in order to serve those that are in the trenches, doing execution work every day. So my mind is telling me that I want to start kind of creating these segments and, and then services and products.
And maybe there's going to be overlap. Maybe someone who's doing execution work today, who's maybe a freelancer wants to become a microwave agency and start to outsource more work and kind of create leverage in their business. Maybe they're also interested in doing advisory work. And that's fine. They can join. Both. Content. Uh, pillars or, or consume both and, and, you know, it's always good as well to be exposed a few steps ahead in case that's something you eventually want to do.
But I also want to create an environment that feels hyper specialized in hyper-focused for the people who are, where they are today on, based on their goals that they have now. Now the premise and the through line of all this, and this is where my thinking is coming from. So this is, this is the inner voice. That's, that's sort of talking to me a little bit. The through-line of all of this is how do you create more leverage around your expertise now, your hands?
So on the practitioner side, that still means taking these templates tools, processes, systems. And selling them and making that part of your service, maybe even adding a call, like I would love it. If graphic designers would sell you an hour and a half of their time where they could. Design a logo with you together. Cause I've guaranteed. You get. Great work done.
And even if it was a thousand dollars an hour, I guarantee you, you know, a good designer can help create something that's really aligned with what. What the client wants very quickly, and I bet you that could be a whole service in and of itself. So I think advisory, or at least. Access to your thinking in a live real setting, even if your hand is still on the keyboard or the mouse, and you're designing something. It's still a valuable thing.
So I think there's lots of ways to create a higher ROI situation for everyone. By leveraging your expertise by not just thinking in traditional ways of selling time for money. Uh, so that's sort of the through line with everything that I do. But my inner voice is telling me that I want to go deeper on advisory work. And does advisory work also mean. Education work training and that sort of thing in some ways, maybe in some ways, not, maybe that's another thing altogether.
I've always said, you know, do lead, advise, teach is kind of the pillars. Um, And, you know, doing would be as a freelancer. Leading would be as a microwave agency, advising as an advisor and then teaching as a standalone thing. And teaching may encompass selling courses, subscriptions, all kinds of stuff. Content. Uh, frankly, So, I don't know. So, but right now the two big buckets are advisory and practitioner execution work. And how do I deliver for them in discreet ways?
And then, you know, at some point I have to say, well, can I help both audiences? Can I help that whole spectrum? Can I help that whole life cycle of a marketer from freelancer to microwave Inc. Adviser, educator? And, you know, do they need to be discreet? Separate things might have my hundreds. They do, but we'll see. The feedback I've gotten is the opposite that the people have enjoyed working in a collaborative environment with practitioners and advisors, as I'm starting to call them.
Uh, that being said, I got to follow the gut, got off, got to follow the instinct. So I'm just going to kind of see where all this stuff goes, but I really want to employ that one. If you don't have that inner voice working for you, if you don't have that creative inspiration striking, try to take some time away from your work, at least for a little bit. And let your mind just wander and do other things, go on a bike or go on hikes, go on vacation, whatever you can do to get away from your work.
Even if it's for a day, an afternoon, a week, a weekend, whatever. Listen to your voice, tap into that again, and then put it into action and create something concrete and then see what happens. Cause you can't think your way out of a situation and no matter how. Confusing or complex or uncertain. The questions you may have are you have to action that, but the best way to action it. And the best way to think about things is from a slightly detached and slightly removed.
Perspective and the best way to do that is to literally move yourself from your officer desk. You work for a bit and then see where that see what begins to percolate in your mind. And again, I've had the benefit of having a baby stepping away from my, my calls. So I didn't have any calls. I was just kind of responding to emails and also, um, just having that free time and also. Not writing daily, which has allowed me to think more deeply about what message do I want to put out in the world?
Who am I serving? How am I serving? How am I segmenting and organizing those people so that everyone feels particularly cared for? Not just lumped in as like you can't help everyone do all things, but you can certainly make experiences more specific to a target audience. By really thinking about what are the particular needs within the group that I serve. And that doesn't mean you can, you have to exclude anyone.
It just needs, you just need to think about, well, what are the different segments of people that I help? And how do I create products? Services offers content around the specific type of people that I help because they have very specific needs and you want to be. Uh, walking specific rather than, uh, you know, uh, a wandering generality. And that's the main thing. So. Just want to leave that with you, feeling inspired a little bit, taking time away really helps.
Uh, but then going back, listening to that quiet inner voice, the one that is. So quiet, you can almost ignore it. The one that doesn't feel logical. But has a, some truth in it that I'm. Not fully aware of where it comes from, but I really believe that it's a. A deep, deep truth worth listening to, and I think it's the sum of all your experiences, the pattern matching the wisdom that you have crude over the years. Uh, of course get advice if you need it.
By listen to that inner voice, shape it, put it to paper, start writing about it, create something outside of your head. Something tangible. And then seeing where it goes and seeing where the feedback. Seeing what the feedback is after you've put it out in the world. Uh, or even noticing how you feel when he started to create. Content or create thinking, or are we writing down making real these ideas? See how you're feeling. Follow it. Because inspiration is a. Non.
It's an expiring resource and you have to. Capture it and capitalize on it when you have it. And the best way to get it is to step away from work for work for a bit. So hope this helps just want to share this with you. Uh, are you a practitioner and advisor or the same thing? I don't know to me, they're part of a journey and I want to be able to help all of you in specific, in unique ways. That others are not able to help with.
And, uh, You know, continue to provide unique, one of a kind service that's. That's my goal. So what is your quiet, inner voice telling you today and what are you doing? To move it forward. Are you trusting yourself? Let me know