184. "In order to do this right..." - podcast episode cover

184. "In order to do this right..."

May 11, 20223 min
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Episode description

It can be nerve-wracking to propose a project that is more expensive or takes longer than a client is asking for.

Our first instinct might be to charge the bare minimum to get the job done. Or to promise the most ideal timelines—assuming nothing will go wrong—to win the deal and avoid pushback and rejection.

But we know that's not realistic. Something always comes up.

The problem is, while you think you're giving the client what they want, you're actually undercutting both you and them.

You're reducing the likelihood of achieving the very thing they're hiring you to do, which is to get a business result.

In this episode, I talk about one magical phrase that gives you and your clients more confidence to do work that may be more expensive or take longer than they hoped for.

And why it's the best thing for them—and you—to take this approach more often than not.

—k

Transcript

Kevin C. Whelan: In order to do this right. This is one of those phrases that can really help. Give you confidence when making proposals on prices or scope or time or deliverables.

And a lot of us feel when proposing custom work, for example, that, we need to keep costs down or keep time constrained because the client wants everything done fast but what's kind of not always expressed by the client, but is often the case, is they also want things to be done well, And so a lot of times what we try to do is in order to kind of save that feeling of discomfort when quoting a price and a timeline and, and requirements

and phases and things that are going to be needed to do the project right. Is we try to squeeze that and try to make it as low cost and as, as painless as possible for the client to sort of avoid ourselves, that feeling of getting rejected in the proposal process. So one of the lines that I've always liked using, and it works really well. And it also speaks to your true intention is the phrase in order to do this right.

It's going to cost X in order to do this right, we need to do it this way in order to do this right. It's going to take about this long. And by putting that in there, you set the expectation with the client that, yes, this may be longer. This may be more expensive. There might be more phases to this than you would like there to be. But in order to do this, right, this is what we need to do. And it gives you and the client gives you in particular, but. It gives you the permission.

To charge a fair rate to take time between deliverables and phases and, and to give the entire project the right amount of time to do it the correct way, knowing that everyone's going to need. The that amount of time and maybe even more, and that there's no shortcuts to getting the result that they want.

So whenever you're proposing something, if you're feeling a little uncertain, if you're feeling a little anxious about maybe your prices and you're kind of wanting to reduce the costs or reduce the timelines, or to make things as efficient as you can. Tri instead by saying, in order to do this right. Here's how much it'll cost. Or even better in order to do this right. It's going to look like one of these three options. And then give them some options to soften.

The blow, give them something that is maybe lower than they were expecting. Give them something that is right around what they were expecting price and otherwise. And that gives them and give them something that is higher end, that, that has a really robust. You know, outcome or set of features. And I think that's going to really help kind of. For you to, to. To feel a little more confident when quoting a price or a timeline or, or something of that nature.

So rather than just undercutting yourself. Try it out in order to do this right. I think we need to do. X. Hope this helps

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