Serial Entrepreneurship and Creating a YouTube Business with Minority Mindset Founder Jaspreet Singh #241

going to be a doctor. All that to say, he's not a doctor now, or at least not currently. His YouTube channel, Minority Mindset, has close to six and fifty thousand subscribers, and through Jos spreezz educational and entertaining videos, he is able to share wisdom around personal finance and investing. We're excited to talk all about entrepreneurship, what it means to have a minority mindset, and then how to go

about building a YouTube channel from scratch. So, Josh s freet, thank you for joining us, Thank you for having me. I'm excited and that was a very good introduction. We we do our best. Matt does a good job in formulating the bios. Jos Brett. So every uh, we we know you do not drink, but Matt and I we like a craft beer every every once in a while, and so on this episode we're having an I p

A by a local brewery called Three Taverns. And part of the reason that we enjoy a beer is because it's this sign of us splurging on something in the here and now what we're also doing our best to save and invest for the future. Um and so yeah, I want to know, like, is there anything that you like to sploage on in the here and now while you're also handling your money. Well, you know, right now at the time of me doing this podcast, I honestly don't spend a lot of money on much. I'm not

traveling because of this pandemic. I'm not a big person on fancy clothes or all that. But one thing that I do spend money on that us spend money on beer, I would say, is food. I am a big foodie. I work out a lot, so I justify my eating habits because those calories. I love food. That's not how many calories that eat, is how many calories are burned right, Yeah, and wings in particular, right, is that that's your that's your big love? Yeah, I I love I mean honestly anything, burgers,

Indian food, Mexican food, Italian food, like I'm anywhere. I love it. Man, that's so good. All right, Just before we dive, you know, into what minority mindset is all about, we we'd like to talk about your entrepreneurial endeavors. You know, like early on, when you were in high school, you started hosting parties as a side gig. How did that come about? Did you have experience with the event production? No,

so it's kind of funny. So I grew up, like you were saying, in a traditional Indian household, where when I was in eighth grade, of I'll just back up a little bit. I'll show you guys what I mean. My parents were very serious about me becoming a doctor, and so in eighth grade and everyone's like trying to do social studies and basic math and stuff like that, my parents caught me an mcat tutor, which is somebody who gets you ready for medical school. So, uh, that's

what I was doing in eighth grade. And I had no idea of what business was or what entrepreneurship was. I've always been an entrepreneur. I felt like when I was in elementary school, I was a paperboy. I used to cut people's lawns. But then in high school, I picked up a drum, an Indian drum called They're told. It's like a big loud drum that nowadays people play at weddings. And I was always a big fan of it because I was really like Indian music. And so

I started playing this drum. I got it from India and um I was playing it at an uncle's wedding. I was thirteen years old, and the DJ who was DJ, was like, hey, just breathed, why don't you play with me as someone else's wedding. And I'm like okay, because like I'll pay you a hundred dollars or something. I'm like, okay, thirteen years old, A hundred dollars a lot of money. So I started doing that when I was like thirteen fourteen,

and when I was sixteen. Now I'm in high school, middle junior year or something like that, and the d J I was working with presented this idea said, hey, look there's this new restaurant that's opening up and they are interested in hosting parties there? How would you be interested in hosting teen parties? Do you invite your class friends and you know, we can split the costs and kind of make it work. And I was like, okay, uh So from there I started, um, I got into

the event planning side of things. I started hosting these teen parties. I was I didn't have much money, so it was more of the DJ kind of fronting the cost, but I would invite the people. And now we had an event planning business where I would invite my classmates to this restaurant and we would host parties and we would charge them cover. And I didn't think much of it at the time, but when I went to college, that business grew. So tell us about that then, How

did how did things go down to college? And did you just like, were you finding out at that point in time that you had a bug for entrepreneurship, creating things, running your own business? Yeah, you know, I did, Like I really enjoyed the entrepreneurship and business side of things, and I started to realize I had this bug. And I went to college, so I had no idea what

college was supposed to be like in America. I thought people go to college to study, and like Friday nights, people would be in the chemistry lab doing reactions and studying and doing all this. So I'll go to college not knowing what to expect, and everybody is partying and I am mind blown. Like I don't drink. I'm not too into parting. I liked hosting the parties because I like the business side of it, but I was never into partying. I never liked drinking. Uh, never got into drinking.

And that's when I was like, Holy cow, what's going on here? So I needed something to do on Friday nights, and I wasn't too interested in going to the parties. So that's what I At this point, I've had a lot of friends and the d J and kind of the wedding planning and event planning business, and so I was like, you know, why don't I bring this high

school teen party business to college. So I started going to the venues and talking to the owners, and long story short, by my sophomore year, I had a contract with almost every club on campus to do parties with us, and we were hosting and certain venues we were hosting college nights every Thursday. Other venues. We were doing once a month type of things that we got into concerts

and shows. And that was kind of like my first real real business And it was a big shocker to me because I was making pretty decent money and I was in school and I was studying to be a doctor at the time, and I had no idea that you can make money without a degree. Like this is how kind of naive I was, where I thought that, okay, the amount of money you make in life is depending on what degree you get. And uh so, now my mind really opened up because I got an entrepreneurship. I

don't have any like entrepreneur friends or investor friends. And I was making this money. I started reading business books and that's how I got into investing because this was actually like during the Great Recession, so like the tail end of the Great Recession, and realistic prices were dirt cheap, and that's when I started investing in real estate because realistic from was so cheap and I had money that I was making, I don't know what to do with it.

I was going to buy a car. Um that was actually you know, we talked about what do you spend money on when if you asked me that question ten years ago. My ass and would have been very different. Back when I was in high school in early college, you know, it was all about, Okay, I want that new watch. I can't wait till I can buy a Beamer. I can't wait till you know, have those flashy looking things. And when I started to make real money, I was like, man,

I can't wait till I buying you three series. I want to buy a new Beamer. But uh, I started reading this book, these books about business, and I started like learning more about investing, and I was like, you know what, instead of buying a car, I'm gonna buy a condo. And that's when my mind really opened up and I got into money management and investing and learn

more about entrepreneurship. Nice man, So, so, yeah, you're making money from the production business basically there in college, and it sounds like you were learning about investing, you know, at the same time while you're It sounds like from just some different books you're reading. I guess that was around ten years ago. So do you still own that first investment property today? Has that? Has that been a

good one for you? Yeah? I do, I do, so that condo I picked it up for eight thousand dollars, and it sounds crazy. It's like eight thousand dollars was not the downpayment, that was the actual price of the condo. And to put it in perspective, this was like two thousand, twelve, eleven twelve, something like that, and so it was like and I'm based in Michigan, so we were hit really

hard by the Great Recession. And a few years prior to me buying this condo, if you look at like the historical records, the previous owner purchased it for a hundred and fifty thousand dollars and because of the recession, the banks sold it for eight thousand dollars. So I picked it up for eight thousand, and then I rented it out for six hundred dollars a month. I had no idea at the time, just thought that was normal because I hadn't you know, I don't know wheny real

estate investor friends. I just kind of jumped in, not knowing what I was doing. I don't have anyone to talk to, so I didn't realize that it was this was like a great deal. I just thought that was normal because that was the first time I had experienced real estate, so I still own it and yeah, so so just in general, are you a fan of real estate?

Is that something that you've continued to pursue, like as you're developing the other businesses essentially that you have also become interested like starting up a YouTube channel and stuff like that, which we're gonna ask you more about later. But are you are you generally a fan of real estate? Are you doing more of it? And then people that come to to watch your YouTube videos, how do you talk to them about real estate now that you're kind

of ten years into the real estate investing game. Yeah, I am definitely a fan of real estate. I am still pretty active and realistate investing. I am always looking for deals, So I'm a big fan of real estate investing. I talked about it all the time on a YouTube channel. Um, I prefer realistate investing over the stock market. I actually just released a video on this not too long ago. But the stock market has been getting a lot of tension recently just because of you know, the crash and

everything going on. The stock market moves very quickly, right, you can buy and sell a stock in two seconds, which is why you know the stock market moves so much faster than real estate. You can see it go up or down. Real estate is much slower moving. And um, what I'm paying attention to in real estate, this is recorded in is what's going to happen over the next one and a half two years when for bards programs start to really and and the free money goes away.

And we might if if we're still feeling the effects of this recession, how that's going to affect the real estate market. So that's something I'm paying attention to, something I'm talking about on our YouTube channel and our financial news better. So I am really involved in real estate. I'm a big fan of real estate as a long

term investment. Nice well, so just be you know, you were on the premed track, like you mentioned this when you went to school, and you know, you thought you were gonna be be a doctor based on parental expectations, you know, but now you're basically an online entrepreneur as well as a teacher, real estate owner and investor. Like, so what happened to cause you to to make such a drastic shift? You know? Was it you realizing that you didn't necessarily need to have a degree, like you

mentioned uh, in order to make any money. Is that what caused you to kind of change gears? There? No, So I I always thought, Okay, you know, I'll become a doctor and I'll just do entrepreneurship after because I'll make my parents happy. I'll become a doctor, then I'll start a business after that. But towards the end of college, I was like, man, that's a really long journey because it takes like ten years to become a doctor's medical

school residency fellowship. And I'm like, you know, maybe that's a little bit too much of a commitment. So that's when I was like, you know, maybe I'll just do more of entrepreneurship. And this was a weird time for me because I started to get really fed up and sick of the event planning business because I don't drink, I don't really like parties. I wasn't really into the scene.

I just like the business side of things. And towards the end of college, I was getting read up, really fed up with it because I was doing it for the wrong reasons. I was doing it for the money instead of for like my passion, and the money was good, but my heart wasn't in it, and so that's when I really started to get more into other things. I got into real estate more heavily, um so not just real estate investing. I got my real estate salesperson license.

I also got into real estate wholesaling, and then I started a sock business. So a funny story was I was taking a class on public speaking and I was a little bit of a procrastinator at the time, and we had this project where I was supposed to pitch to the class a business idea. So the class was supposed to be like your venture capitalist and You're supposed to pitch an idea to them. And I was like, oh, that's easy. I like business, this will be no problem.

I'll come up with it later. And so I kept putting it off, putting it off, and then one day I was late to class like normal, and so I picked up a backpack and it happened to be raining this day, true story, and I'm running the class and on the way to class, I step in the puddle. My foot gets soaked, and I get to class. I'm like panting, right, I'm like out of breath, I'm late, I'm wet, And then the teacher comes up to me

and she goes just pretty, this is is your turn. I'm like my turn for what She's like, yes, you're turning to present the business idea. And I was like, oh my god. So now I'm standing in front of the class, dripping wet, my feet are soaked, and I'm trying to come up with a business idea. I'm like, just pretty think, just pretty think, just pretty think. And I don't know where this came from, but out of like nowhere, I

had this idea. I was like, okay, what about water resistance socks because my feet were soaking wet and I hate wet socks, so off the top of my like tongue, I just like pitched this random water resistance sock idea to my class and I sit down and I was like, oh, you know, that's kind of a cool idea. So I went home that day and I was like, I wonder if these socks exist because I've never heard of them.

So I started doing some research on it, and there's like waterproof socks for like hunters and people that are really involved in you know, the wilderness type stuff, but there were no like water resistant athletics socks and just regular daily wear socks. So then I went on a mission and I created these water resistance socks and ended up going to law school at the same time, because you know, my parents were like, Okay, if you don't

become a doctor, you got to become an attorney. So I got into law school and I was working on the sock business, and I launched the sock business towards the end of my first year in law school, and right before the launch, I was approached by a marketing company who said, hey, Desperty, your about to launch this business. How about you hire us to do your marketing and we will make sure you get all these sales and

will do all this advertising for you. And it was They're asking for quite a bit of money, but I was like, I don't know. I think I could do it myself, because at this point I thought I had some good marketing experience. And they were like, oh, no, don't worry. We have a one money back guarantee, so if you do not love our service, we will give you every penny back, even the money that we put in advertising. And I was like, okay, you know that's that's a fair uh approach. So I gave them the

money and then I remember the very next day. So I gave them the money on one day, and the the next day I started to have this weird feeling in my gut. I was in the gym. I remember this. I was doing like the chest fly and I just had this weird feeling. I was like, you know, I just I feel like I can do it better. I don't know why. So I called up the guy and I was like, hey, man, um, I know we haven't started yet, but I want to just do the marketing myself.

Could you refund me? And he was like, yeah, sure, no problem, and put you on hold. Puts me on hold. A minute goes by, two minutes go by, three minutes go by, and now I just hear like b b beep beep, and then the phone gets disconnected. So now call back and my call is not going through. It says this number, no number no longer exists. I called the other two numbers that I have, no one's picking up,

and that's when I realized I just got screwed. Um. So I called up an attorney, found out that my money was gone, and at this point I had lost pretty much all our marketing budget, but our sock business did really well. We ended up doing just overs worth of pre orders in the first thirty days. So I was like, Okay, this sucks. This sucks, like there's so many entrepreneurs out there trying to start a business, but then there's people like this that are like trying to

hurt entrepreneurs. So that's when I was like, you know, what do I do? So I ended up putting out this class on you. DEMI just I don't even know what you DEMI was at the time. I was just so irritated, and I wrote this, put this class out there and how to launch a business without getting screwed over, and I titled it under Minority Mindset. I don't know why.

I just always felt that I had this minority mindset where I thought different than the majority of people, and so I put it out there not really thinking much. And there were so many people that enrolled in this course and they really liked it, and they were like, dude, can you please get on social media because your content is really good? And I was like, okay, I'm running a sock business, but I'll start a minority mindset district

camp page. So I started this Instagram page called Minority Mindset. Of the whole concept of just thinking differently than the majority of people. So this meant starting a business if that's what your passion was, following your dreams, managing your money smartly. And I started putting random pieces of content that came to my mind on Instagram. I don't really think much of it because I don't know much of this, like online digital space. I just thought I was selling products,

selling socks. And then slowly people on Instagram were like, hey, just start a podcast, start a blog. And I didn't know how podcast was at the time. So again I'll show you how naive I was. So I was like, uh no, I'm not gonna start a podcast and blog. I'm not very good at writing, so no, I can't do a blog, but I'll start a YouTube channel. I knew what YouTube was, and I like talking, and I think I was good at talking, so I was like,

I'll start a YouTube channel. So I started making videos about money management and investing and launching a business, just from my own experience, things that I wish somebody would have told me when I was getting started. At this point, I kind of hit this crossroads, were like, Okay, the sock business is cool, it's making money, but our patent got denied, like our water resistant technology that we had the patent was denied, so we'd have to go all

into just building a sock brand. But I'm not too passionate about socks. Like it's cool. I'm making money, but at the end of the day of socks, right, I learned my lesson with the entertainment business, where you know

your passion, your interest really matters. Minority mindset. I'm not making much money, I'm not actually making any money, but it's fun and it's cool, and I actually really love talking about money management and entrepreneurship and following your dreams and the whole idea of taking different than the majority of people. So I decided to go all in with minority mindset. And now we are a full financial news and education company and we published a daily financial news letter.

We have articles published on our website every single day related to the financial news and financial education, and then on YouTube we published videos related to financial news and financial education. Nice dude, Well, hey, hey, we want to ask you more about minority mindset and kind of what you're up to right now and how things are going on that front, and also just kind of you know, what your philosophy is behind minority mindset. So we'll get

to some of those questions right after this break. All right, Joe, we are back from the break talking with Josh Freed seeing about entrepreneurship. And you know, jos Free, you're sharing about minority mindset on your website. You say that it's it's not the way you look, it's the way you think. And if you keep doing what the majority of people do, you're gonna end up like the majority of people. So what do you think are the biggest financial mistakes that

the majority of our generation is currently making. Well, it comes down to a few things. Money management is actually very simple at a very broad level. I call it the three keys of money. You got to spend less than what you make, you get to work on earning more money, and you need to invest like crazy. And so if somebody is bad with their money, it's involving one of those three keys. Either you're spending too much money, you're not earning enough money, or you're not investing enough money.

And I think for the majority of Americans that comes down to the very first thing. We like nice things in America. I kind of make a joke, so my family is from India, and India people make a dollar to spend twenty cents. It's a saving heavy culture. So people save, save, save, safe, save in India and they're extreme savers. In America, people spend, spend, spend, spend, spend. In America, people make one dollar to spend two dollars.

So it's a different kind of ideology where in America we think, Okay, let me get this credit card, Let ma get this line of cardit, let make it this loan, and let me go buy a bunch of nice things. Let me go buy some nice clothes, you know, a nice car. So we want nice things, which nothing's wrong, there's nothing wrong with that, but you have to be able to afford the things that you buy. I just

made a video on zero percent APR financing. What happens is the majority of people here, oh, zero percent APR, and they start buying a bunch of nice things that they cannot afford right now, and they start spend and spend and spending, and then all the next thing, you know, you want a bunch of nice things that you can't afford, that you cannot afford to make the payments on, and there's zero percent a p R teaser, Ray goes away

and now you're paying interest on your sofa. Yeah, that's a not a good recipe for any sort of solid financial habits or building wealth for the long term. Right. And another part of that too, Jasper. Something that I love that you focus on so much in what you're doing is mindset. Right. You know, you just mentioned the three keys that that are really I agree those are like the three biggest things to understanding personal finance. But mindset is huge too. And your mission is actually to

help people think differently. So what, in your opinion, are the major mental stumbling blocks between us and our ability to make more financial or entrepreneurial progress. So we stop ourselves with the things that we say. You know, a lot of times we think, oh, I can't be successful like them. Success is for them. I can't be rich like them. I can't do that. You know. I have

friends who think the same thing. They think, Oh, you know, I've spent ten years studying to be a doctor or an engineer, and I've worked all this time as a doctor or an engineer. I can't change my career path now, I can't do something else. I'm so committed to this and you get into this I slippery slope where well, if you don't do it now, you're gonna regret it even more in five years, you're gonna regret it even more in ten years. So you first had to tell

yourself that, look, time is on your side. At the end of the day. Time is gonna go right because it's time is gonna pass whether you do something or not. So now is what do you want to do with your time? And this is where we have to kind of get over the hump of thinking that we can't do something or that we're not able to do something, because you know, there's really no limit to what we

can do in life. We we create our own limits, and it's really hard to like see that until you break through the ceiling that we have created for ourselves. You know, I look at some of the most successful people in the world. You look at Oprah, Steve Harvey, Steve Jobs, everybody that became very successful. The reason they became successful is not because they listened to what everybody

told them. The reason they became successful is because they didn't listen to what everybody told them, and they did what they wanted to do, and they were crazy enough to believe in themselves. You don't have to be you know, multi billion or to become successful. But if you really want do something, it's creating that belief that, Okay, whatever I want to do, I can do, but I just have to take the steps necessary to make it happen.

And one thing that makes it a little bit easier is if you understand money, because if you are financially stable, it's a whole lot easier to go out and follow your dreams and do something else. Yeah, yeah, absolutely, And I mean you're talking about passion here, you know, and you hinted at this a little bit there earlier. How you're doing something now that you are passionate about, and how that can be just a major part of our

success when it comes to our our our occupations. You talked about your willingness as well to forego sleep and to work like sixteen hour days in order to build something great. So do you think that you know that type of sacrifice it's always necessary for entrepreneurs who are trying to to build something great. So I'm not going to speak for other people. I'm gonna speak for myself because this has has kind of wavered when I was

starting off in entrepreneurship. I didn't sleep much. I was working around the clock, and I mean like I's probably up, like four hours a day was considered a good night. So I was working as much as possible and I didn't know anything else. I was like, Okay, you know, the least I can do is hustle because my parents are immigrants in this country. And I saw how hard my parents had to work because my dad always raised

me with there's no excuses mindset. Because when I was young, my dad I was told me that there's no such thing as a sick day because if you're sick, you're not going to work. If you're not going to work and not getting paid. If you don't get paid, you know eat. So if you're sick, you gotta go to work, like it's just not something you do. You don't take

days off. So that's how I was raised, and you know, I'm starting my business and I kept the same mentality where you don't you don't take days off, and it depends on the person. For me, it worked because I had that drive and I had that ability to grind, and I could work, you know, day after day after day, and it would be hard because, like I'll tell you, in college, Monday through Friday, Monday through Thursday, I was, you know, in class all the time studying. I took

a lot of hard classes. I was a cramming my classes because I wanted to get all the pre med stuff done. Thursday night we'd have college Night, so I'd be getting at the venue by like eight pm. The party starts at ten, party gets done at two. After two, you got two in the morning. We're talking about now tow in the morning, you gotta take everything down. You're not home until what three four in the morning. Now, Friday class again, and then Friday night is maybe another party.

We do the same thing again. And then Saturday, so now we're I worked in the wedding business as well. So Saturday morning we'd be up at like six in the morning. So if I went to bed at three four, I'd be up by six because now I gotta go set up at a wedding. And I'd be at this wedding from six am until midnight. After midnight, you got to tear it down. So from midnight to one or two again, tear down two in the morning, get home. On Sunday, go to sleep, get back to homework, and

started up the next week. So that was that was my routine and even building minority mindset. I started a minority mindset when I was in law school, so the same thing. We school all day and then minority mindset. And then I even I was never used to the camera, so I took acting classes in the evening, So law school, minority mindset, bind what the sock business I was doing? And acting class in the evening nighttime, and so I wasn't sleeping much. It was just something that I had

to do. Then when I finished law school, I was like, okay, I need to take a break now because I have been going on full speed for years. So I started to sleep in eight nine hours a night, and I got a little complacent. I was like, man, this is this is weird. So that's when I started to look at myself. I was like, you know, what is it that you need? Because everybody is different. This is what I started to learn is that some people are okay on six hours of sleep, other people need eight hours

of sleep. You gotta know yourself. I don't perform as well as I do when I get a you know, kind of that middle round of sleep. I don't like sleeping four hours a night anymore. I'm gonna be honest. My friends kind of joke about this because it's like, man, just you're sleeping so much. I can't do that anymore. Everybody's different, as everybody performs at different levels, and you gotta find what the level is for you. Yeah, dude,

that's great stuff. Just fre We want to talk more about, specifically starting the YouTube channel of Minority Mindset, how that's taken off and become so popular, and YouTube is kind of this thing that that feels a bit more attainable to a lot of folks these days. But you've actually done it and you've built something big. So we want to talk to you more about how you did that and kind of what lessons our listeners can take from your journey, and we'll get to some of those right

after the break. Joel again, we are back from the break. We're talking here with Josh Spreet seeing and let's talk now a little bit about YouTube. Jo Spreet. This is an area that Joel and I, like we've got little experience in except for just like watching YouTube videos. But you know, the startup costs are obviously less expensive than a traditional business or even real estate unless you find

an eight thousand dollar deal like you did. But it seems that the journey to profitability it takes maybe a little bit more time when it comes to YouTube. You know, you talked about how maybe slowly over time, the you know, the ad revenue came in. But you know, tell us about what that journey looked like overall to build a YouTube channel and specifically to like why did you choose YouTube and videos? You know, like you mentioned earlier that

it seemed like you enjoyed talking. Is that why YouTube videos felt like a just kind of a natural extension of maybe a way to communicate your message. Yeah, so let's start with that. Why did I pick YouTube? The options for me were YouTube or my blog. I went YouTube because one I didn't I wasn't a good writer. I'm not a good writer. I'm not the best English person. English was my second language. So I've went with YouTube for that, and you know, I'm very glad that I

did because it's it fits my personality better. Now let's talk about YouTube as a business. I do not recommend anybody start a YouTube channel with the goal of making money. Okay, YouTube is a great platform when you can make a hund of money on YouTube. But if you go into YouTube with the mindset of, Okay, I want to make videos so I can make money, you are going to be very disappointed because it is not as easy that as a lot of people make it seem. It took me about a year and a half to get my

first ad revenue check from YouTube. And so again, you know, the first year, nobody's watching you, nobody knows who you are, nobody's commenting or living a thumbs up. And so the first year and a half, you know, was that real growth phase. And that's when I got my first check from YouTube. And for the first year and a half, I made like in YouTube add but I'm pretty sure it's under Yeah, you know, I'm gonna and I'm an attorney, right, so I can make a lot more money than I

could um making YouTube videos. But for me, it wasn't I wasn't doing YouTube because I wanted to really build a business for me. At this point, I was like, you know, I was still doing the sock business at the same time too, So I was just doing YouTube because I figured I want to put this information out there. Had this knowledge and stuff that I wanted to just put out there because I wanted to help someone else out.

And it wasn't until like I think we were at like a hundred and fifty tho YouTube subscribe or something in that range where I was like, you know, maybe I should go YouTube instead of the sock business. And there's a few ways you can make money on YouTube. One is just being a creator, so just being entertaining

and getting views and doing getting advertising money. The second way is more of a business perspective, where you know, every business at the end of the day, the way it works is you have a product that you sell and you have customers that buy your product. So this could be socks, This can be your financial services. That can be your consulting. This can be supplements that you sound like. It doesn't matter, right at the end of the day, every business is the same. You need customers

that need a product. YouTube is a way for you to get in front of people, and people will want you on YouTube if you are entertaining, right, if you if you give people education, if you if you give somebody some sort of value, they will watch you on YouTube. It takes a while, but they will watch you. And now what you can do here is you can market your services. So if you are you know, let's say

you sell life insurance. For example, you sell life insurance, you can put out information regarding life insurance on YouTube and say at the end of the video, Hey, if you are interested in getting your own life insurance policy, contact me off my office. My number is below. Because YouTube is weird or not weird, just amazing, because it's a mix of a social media platform and a search engine. Right, Like Google is a search engine, it's hard to go

viral on Google. Instagram is a social media platform. You can go viral on Instagram, but people don't go to Instagram to search how do I learn about life insurance? Right? So YouTube is that cool blend where you can go to YouTube, people are searching, um, life insurance, people are searching how do I lose weight? People are searching how do I cook cookies? Or are they bake cookies? Um? And so you can go there to YouTube and people

are going through to search things. And so now, if you are entertaining, you make this stuff fun, which is the hard part. If you can make this stuff fun and give people value, then you will be seen on YouTube. Eventually and then people will watch you. And then that's where you could either you can market your services or if you're an actor, just make entertaining videos and if people watch it, then you'll get paid more money for

advertising because you have more people watching your videos. You're gonna have when more people watching a video of you going down the street and like throwing whip cream on people's faces than you will if you're talking about life insurance, right, but people get compensated in different ways. I think certainly, like that's probably the biggest hurdle when it comes to talking about money and personal finances, right. The biggest hurdle

is making it not boring. And I think that's the biggest thing is set you apart just for you, you agree that that essentially you know, there are tons of people giving financial advice, giving solid financial advice on YouTube, but their views are dwarfed by yours. And I think in large part that's because you bring the energy and you make it interesting and fun. Do you think that's what sets you apart? Yeah? I mean, you know, first off,

we're blessed with our audience is amazing. Our audiences has very loyal and the love our content, and I think part of that one because they are all some. Secondly is because I try not to keep the content boring. And the reason is because I look at myself. If I was the one watching these videos, I would be so bored with somebody just standing there teaching you about the time value of money through like a textbook style lecture. Like, you know, I don't want to sit in school, like

feel like I'm in school when I'm watching YouTube. I want to feel like I'm having fun and learning at the same time. So that's one of the goals that I try to do with YouTube is trying to make it entertaining, trying to make it fun. But it's got to be a balance. And that's something that you know, I try to figure out myself too, is how much

do we want to be on the entertaining side. But you know, because I'm not a comedian, I'm not a stand up comedian, and we want to make sure that we're still delivering the financial education but making it kind of that right amount of fun. And I don't know what the right amount is. You know, we always change it to. You know, sometimes we're a lot funnier, sometimes we're a lot more serious. So it's it's finding that balance for you and really getting your personality out right.

I'm a sarcastic person. I make jokes, I make fun of people. That's who I am, So that's how I talk on camera. Other people are more serious, and you know, there are some people who make very good serious videos. Sonna. Have to find a balance for you, well just pre well so for someone who is looking to maybe start their own YouTube channel. You know, again you mentioned to don't set out to make this, uh you know, a

full on business. Uh maybe that would be sort of like a side beneficitly profitable or Yeah, it's not going to be an instant thing. But but what advice do you have for someone out there who is looking to start their own YouTube channel? You know, like, do you have some specific tips to give folks or maybe just even some practical steps that they can kind of follow as they start thinking through what that should look like

for them. Absolutely so, the first thing you want to do is don't don't start spending money on a bunch of things. I think there's this big rabbit hole that people think, Okay, I need lighting, I need a camera, I need softwares, I need audio equipment. When I first started making videos. My setup was very, very very cheap. I had a white wall, and I took my cell phone and I put it on a tripod. The tripod I got from Amazon. I think it was like twenty five bucks. That was the only thing that I had.

I don't have any fancy like backdrop. I had no video editing software. I had a free software on a computer. I had no audio equipment. I literally just recorded videos in front of my cell phone. So you can start, and you should start, especially if you are trying to, you know, get into entrepreneurship or trying to figure out how you can start from a low cost. I would not recommend you go out and spend more than let's say a hundred dollars or two hundred dollars on getting started.

So keep your costs low because people are gonna you know, your backdrop or your lighting is not going to be the reason why people watch you. People are gonna watch you for you and your content. Once people start watching you, then yeah, invest in your content so it's a more enjoyable experience. But people are gonna watch you for more than just what your backdrop or your lighting or your

editing looks. Like keep your startup costs low. Second, is no your niche whatever it is, whether it be finance or fitness or health or whatever it is, you know what it is that you want to talk about and be confident in what you talk about. There's a lot of people on YouTube that to say things and they're scared too. They're scared that they're gonna make somebody feel bad. But no matter what you say, somebody's gonna feel bad.

It's just the reality of things. I mean, I can say, hey, guys, make sure you're smart with your money, and I'm gonna get hey comments saying life is not about money. There's more to life than money. What do you mean to

be smart with your money? Why do you be You know, like people are gonna get mad, so say whatever it is you have to say trolls and hitters exactly, and so you know, just understand that going in and it is hard, Like it's very easy for someone to say, oh, yeah, trolls are not gonna affect me, hitter is not gonna affect me. But when you start to actually put a videos and you start to see a lot of these people saying, wow, why is your nose that shape? You know,

why are you looking like this? What? You know? Eventually kind of like oh is this you know you kind of go through that phase everybody goes through where it's like this is weird while eyes is all this happening. I'm just trying to help people. Why are people hating so much? So understand that that's going to happen, and third have fun with it. You know, it's it's it's it's It's not going to be an overnight thing. Like YouTube is a slow game. Everybody has a different speed.

Some people their channels blow up in four weeks, other people takes four years. I don't know how long it's gonna take you, and you you can't predict that either. You know, you can learn. You can take YouTube classes. You can learn about s e O, you can learn about how to make content more engaging. You can try to take acting classes. I recommend trying to do everything because you don't know what's gonna work for you, and

just be consistent. At the end of the day. YouTube doesn't want to make a video viral for just the channel and puts out one video sporadically created like a TV show almost like if you're gonna put out videos once a week, then decide, Okay, I'm gonna put a video every Thursday at you know, seven in the morning

or whatever time it is to be consistent. That way, YouTube kind of sees that you're, hey, this person is reading this seriously and they're consistently putting out content, and your fans, you're gonna appreciate that too, because they're gonna know, all right, this person is putting out a video every Thursday at seven in the morning, so I need to come back on Thursday. I mean, you're're talking about being consistent, basically putting it on a schedule, and it takes that necessarily.

It doesn't take spending a ton of money up front, potentially going broke in order to to pursue this hobby. Just for you mentioned acting classes as well, like you mentioned this earlier, uh and on the episode, like, at what point did you get to before you started taking those acting classes to get more comfortable in front of the camera. I don't think I hit ten thousand subscribers, or maybe I was right around the ten thousand subscriber mark,

so it was pretty early on. I was starting to have fun with it, but I just realized that I was really bad on camera because I had never had any experience on this. I was a really awkward standing there and talking, so I don't know what to do. And I had to find an acting class, like not too far away. So I just enrolled in that and I took it because I, you know, I was I think of I'm good at not being scared of going

out of my comfort zone and doing weird things. So I was like, you know, let me try this, because I was kind of getting I don't want to be stuck in that whole law school mentality because everybody in law school was like, Okay, study study, study, study study, becoming an attorney. I wanted to have the kind of creative outlet to where I can meet some other people doing other things. So that kind of pushed me as well to go into the acting class. Hey, Josh Brety.

One of the things too, I'm impressed man with you about is is I feel like taking care of your community is such an important thing for you. It's part of your ethos, and I think part of that is locally where you live. A part of that too is taking care of the community that you've developed on your

YouTube channel. The minority mindset of viewers, But like, yeah, what does that mean to you, that personal mission to take care of your community, and why is that kind of like a huge part of the fuel for your creative fire. On a personal level, I'm a member of the Sick religion, and one of the fundamental tenets of our religions is sava. Sava literally means selfless service, and so I've always kind of had that belief that, Okay,

the more you have, the more you can do. And so on a personal level, me and a few more buddies we started a community service organization here and we do a lot of stuff in the area. We provide food to the homeless, we provide hygiene kids, we do a lot of things with kids with disabilities, We provide mentorship to kids, and kind of as like a funny

not funny, but a little aside. When I was starting minority mindset, I was like, you know, we're doing a lot of stuff for homeless people, but we don't actually know what homeless people are going through. So me and a few buddies we decided to go homeless for four days. So, you know, we we lived out in Detroit for a few days to trying to see what it was like to see what people go through, and that was really eye opening just to see, okay, you know, the struggles

that people go through. And so it's always been something that has been important to me. So now going to the business side from minority mindset. One of the things that we did was I used to teach every week in Detroit public schools. UH. I used to go once a week and I would talk about money management, entrepreneurship and just kind of give just general talks to the

kids about life because it was really lacking. And one of the things that was really shocking to me was I I did a little service, as you know, how many kids, how many of you guys have a job, And almost every kid raise their hand, and then asked, how many of you guys have a bank account? And very few raise their hand. Most of the kids were making money, and then they were going to the gas station of the liquor store and they were cashing their checks.

So they were going to pay the liquor store owner one percent of their check just to get the cash for their check for their work that they did. And then on the way out, they were gonna buy chips and they were gonna buy pop and they're gonna buy all of these things, and and by the time they were out the door, half of the check has already gone. And so that's when I was like, you know, there's

there's a real need for financial education in schools. And I've always known that because I never grew up learning about money, none of my friends grew up learning about money, and just just seeing this now as a kind of a little bit more educated person in understanding money more. And at this point I started milority mindset. I was like,

you know, I should do something about this. So I assembled a team of teachers and we created a full K through twelve financial education curriculum for kids where we teach teachers how to teach money, because that's the first thing is teachers need to know what to teach and how to teach. And a second, we give teachers assignments, homework, group activities, and it's fun, like we make we make like learning about money fund through like fun activities, kind

of like how we talk about things on YouTube. And so we we give this away for free to teachers, parents, principles, anybody who wants to spread financial education in their community. And it has been downloaded tens of thousands of times. So it's one of our goals is to give financial education,

get it out there. And that's one of the things that we did as a brand to help spread this financial awareness is to give financial education to schools because you know, some teachers started to teach show on our video as a class, but it's not the same as just having a full curriculum for someone in fifth grade versus someone in the eleventh grade. And so that's why we put that teach different lessons that you know, kids a different ages can learn and can even comprehend. Right.

I love that that's part of your mission. They're just breat man. Thanks so much for taking the time to talk with us. This has been a ton of fun work in our listeners learn more about you absolutely, thank you so much. So you can learn more about our what we do, read our blogs with our articles at our website at the Minority mindset dot com, and then of course you could check out our videos at YouTube

the Minority Mindset. Awesome, dude, Well, we hope everybody out there listening to this goes out and checks them out because they're entertaining, they're super helpful and they're I mean, dude, you're just crushing it. You're crushing it. So I really enjoyed this conversation. Man, thanks so much for joining us today. Thank you guys, there's a lot of fun. Nice Thanks again, Josh Sprett, Joel May. What an awesome conversation we just

had about all things entrepreneurial, especially YouTube as well. It's not something we've discussed before, so I'm glad we're able to kind of hear his thoughts on how viable that is as a business plan, you know, like going in and setting up a channel. It's just not as easy as he makes it look, right, Yeah, exactly, But I think, man, you've got the next YouTube star in the making. Dude,

probably allow Josh Breas recipe you're there. I don't think so, but you know, on that note, that was my big takeaway. I really liked how he's stressed to not go in

and spend a ton of money upfront. I liked how he he mentioned, like, do not sink a ton of money into gear because a lot of times like and I can be tempted in this direction, but I can kind of be obsessed with the gear and the technicality is and just all the things that you need to have in order for something to be legit quote unquote legit, but it's not necessary. You know, if you have a good message, you don't need all those things. You need to prove that you need those things, and then you

can start to justify some of those expenses. And maybe to the part of the reason why I'm saying this is because it reminds me of us when we started out. We started with the exact same gear that we are currently recording on, which are super basic microphones that you see at any public event. You know, it's just like the standard microphone. And there's certainly things that we've added to our arsenal to make sure that we sound better, but we didn't go out and spend it on the money.

So this this feels like medicine that I know we can take because we have already taken it ourselves. Yeah, I think to what he said about it needing to be a labor of love, it's specifically in something that you're going to dedicate this much time to without a

return anywhere on the near term horizon. It has to be it has to be something you actually enjoy and want to do just for the sake of doing it, and if you make money eventually, there are ways to do it, but you can't go into it with that mindset. And I thought that was good advice too. But I think my actual biggest takeaway was at one point when Jespery was talking about how much sleep he needed, and

he said, like, we're all different. Find find the harmony in your life and working sixteen hour days in order to get somewhere sometimes it's like a young person's game. If you're in your early twenties, you can do that, and you can hustle super hard in order to make something happen. You know, I'm at the point in my life where I don't want to work sixteen hour days.

I don't want to sleep for just four hours. I'm just gonna flat out say it, Yeah, I can't do that, and he it sounds like he can't do that anymore either. But depending on your life stage and where you're at, finding that harmony and that balance wherever you are, I think that's great advice too. And and just hearing someone else's playbook and then trying to imitate that exactly is

it's almost never a good way to go. It's you've got to filter that information and figure out how what they've done and the success they've had and the moves they've made, how those can apply to you in your situation. Right. It's not always a one for one. It's not like a coach draws up a play on a whiteboard and you follow it to a t. Having that filter, finding that advice it's going to matter the most to you and benefits you the most, and then applying it in

a way that works for your situation is crucial. Yeah, And I think our points are more related maybe than we that we realize, because instead of spending a lot of money up front, when especially when you're younger, right when you're fresh out of school or maybe you didn't even go to school, but you have a lot of time typically on hand, and you don't typically have a lot of money, and so like, honestly, I really love how he went about things because I think that is

a way that can be replicated by a lot of other folks. Doesn't have to be, but certainly I think when you're younger and you if your responsibilities, you have a little more time, so that passion and that time that goes into it can kind of make up for the lack of funding that you might have. Yeah, for sure. Ye. But so this episode, you and I enjoyed a Bright Day Coming, which is an I p A by Three Taverns and they're based here in Atlanta. So what were

your thoughts on this beer? Man? Yeah, I mean, this was like a highly approachable I p A that I think a lot of people could really get into. It was light, it had some juicy notes. It was super drinkable and tasty. At the same time, I haven't had a beer from Three Taverns in a minute, and I was really excited to see this on the store shelves that they're creating a really really delicious I p A

in a six pack format. Then I feel like I could drink in a finer setting, like creating a podcast, but also I could have a finer setting, please, But then I also feel like I could have like everymon lawn maybe or something like that. I'm with you, though, Yeah, you know, I will say this is a New England style I p A. But with like you said, it's it is lighter and it's almost tingly like this tastes really fresh, and it's one of the benefits of drinking,

and I pa that's local to wherever you live. It's almost like a pale ale because it is lighter. Uh, it almost drinks like Pseudo Sue, which is a fantastic pale ale for top Len Goliathe. So if you happen to be in the Atlanta area are coming through, we'd recommend that beer if if you like Studios Sue. Oh, and I wanted to mention too, they've got a second location getting ready to open up that's pretty close to where you and I live. Biking, Yeah, exactly, which is fantastic.

I'm looking forward to being able to, you know, enjoy more of their beers, and specifically it's gonna be called the Imaginarium and that's because they're gonna be trying out just kind of weird, specialty experimental beers there. So I'm looking forward to biking over there with you man and trying all the weird beers that we can afford. Oh yeah, for sure, I'm excited about that too. All right, Matt, Well,

that's gonna do it for this episode. I feel like just Breed brought some really great stuff to this conversation. Willing to his website, his YouTube channel, in our show notes. You can find those up on our site at how to money dot com. And if you enjoy this interview and the other episodes that we've been creating, we would love for you to head over to Apple Podcasts and

leave us a review over there. It always helps out the show and it really helps others to find the show who don't know about it yet, and so we thank you in advance for that. So, Joel, that's gonna be for this episode. Man. Until next time, Best Friends Out, Best Friends Out.