Brian Berberich, the Commercial Producer

Kevin Williamson is joined by Brian Berberich, a veteran commercial filmmaker whose career has taken him from hands-on production roles to producing major commercial campaigns. They discuss how he found his way into the business, the demands of high-end commercial filmmaking, and why making car commercials can be more dangerous than audiences realize. The conversation also explores how artificial intelligence is reshaping production and what those changes mean for creative work going forward.

Watch the conversation on YouTube.