How I Write

Before book sales and PR buzz, your favorite writers began with two things: the blank page and an idea. Each week on How I Write, we go behind-the-scenes with today’s top writers to uncover the meta-mechanics of writing and the lifestyle behind it. You’ll be the first to hear writers deconstruct their creative process: from banging their head on the keyboard to marking the last period of their final draft. Victory. Come discover how great writing is made. And who knows? Maybe you’ll be next. New episodes of the How I Write show go live every week on Apple, Spotify and YouTube.com/DavidPerellChannel.

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Episodes

David Zucker: Hollywood Director Explains The 15 Rules of Comedy | How I Write

I interviewed David Zucker, the director behind Airplane!, Naked Gun, and some of the funniest movies ever made. What makes this conversation fascinating isn't just the behind the scenes stories, but how he breaks down comedy writing like a science. We talked about his specific rules for making people laugh, his "flywheel theory" of pacing that keeps audiences laughing non-stop, and why they test-screened Airplane! so many times. If you want to understand what actually makes something funny, whe...

Jul 02, 2025•1 hr 13 min

Bible Project: How Two Guys Changed Bible Education on YouTube | How I Write

This is not a normal episode. There's two guests, not one. Tim Mackie and Jon Collins, and they're the founders of the Bible project, a YouTube channel with more than half a billion views. It is entirely devoted to teaching people how to read just one book. I think that book happens to be the most influential book in the history of western civilization. The beginning of this interview is about how they make these videos. They're so good, how they're researched, how they're written, how they're a...

Jun 25, 2025•1 hr 28 min

Robert Macfarlane: The Most Beautiful Conversation About Language | How I Write

I interviewed Robert Macfarlane, a writer who has mastered the art of nature writing. What makes him fascinating isn’t just that he writes beautifully about landscapes, but how he thinks about language itself. We talked about why he rewrites first sentences hundreds of times, what happens when entire languages die forever, why AI makes all writing sound the same, and how to build a stronger feel for using vivid and rich language. If you want to write more powerfully and develop your distinctive ...

Jun 18, 2025•1 hr 29 min

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